smallseotool | on-page SEO audit | subway.ca

Health report : http://Subway.ca

Follow recommendations of this site audit report to keep your site healthy

Examined Date : 2016-12-25 06:28:26


smallseotool | on-page SEO audit found 12 issues

Page Title

Page Title : Home | SUBWAY.com - Canada (English)


Your page title does not exceed 60 characters. Good job.

Knowledge Base
Title tags which are technically called title elements define the title of a document. Title tags are often used on search engine results pages to display preview snippets for a given page, and are important both for SEO and social sharing.

Ideally, your Title tag should be less than 60 characters.

Meta Description

Meta Description :


Your site does not have a meta description.

Knowledge Base
A meta description is an HTML and XHTML element that describes your page to search engines. While the perceived (and real) importance of meta data has depreciated, the attribute still plays an important role in SEO rankings.

Meta descriptions can be any length, but search engines generally truncate snippets longer than 160 characters. It is best to keep meta descriptions under 150 characters.

Meta Keyword

Meta Keyword :


Your site does not have any meta keywords.

Knowledge Base
Although many SEO experts will tell you that keywords are no longer relevant for SEO, the effort to add keywords is so minimal that we continue to advise that keywords be used as part of your SEO.

Single Keywords

Keyword Occurrence Density Possible Spam
SUBWAY® 8 3.687 % No
Card 6 2.765 % No
Toggle 3 1.382 % No
Share 3 1.382 % No
Facebook 2 0.922 % No
news 2 0.922 % No
English 2 0.922 % No
Connect 2 0.922 % No
Subway 2 0.922 % No
News 2 0.922 % No
cookies 2 0.922 % No
IP 2 0.922 % No
Offers 2 0.922 % No
website 2 0.922 % No
tweet 1 0.461 % No
stay 1 0.461 % No
latest 1 0.461 % No
promotions 1 0.461 % No
post 1 0.461 % No
date 1 0.461 % No

Two Word Keywords

Keyword Occurrence Density Possible Spam
SUBWAY® Card 3 1.382 % No
Get News 2 0.922 % No
on Facebook 2 0.922 % No
Us on 2 0.922 % No
Share Connect 2 0.922 % No
Subway IP 2 0.922 % No
cookies on 2 0.922 % No
Offers SUBWAY® 2 0.922 % No
IP Inc 2 0.922 % No
News Offers 2 0.922 % No
stay up 1 0.461 % No
up to 1 0.461 % No
and stay 1 0.461 % No
single post 1 0.461 % No
to date 1 0.461 % No
post or 1 0.461 % No
or tweet 1 0.461 % No
tweet and 1 0.461 % No
latest SUBWAY® 1 0.461 % No
promotions facebookcomSubwayCanada 1 0.461 % No

Three Word Keywords

Keyword Occurrence Density Possible Spam
Subway IP Inc 2 0.922 % No
Get News Offers 2 0.922 % No
Offers SUBWAY® Card 2 0.922 % No
News Offers SUBWAY® 2 0.922 % No
up to date 1 0.461 % No
to date on 1 0.461 % No
date on the 1 0.461 % No
on the latest 1 0.461 % No
stay up to 1 0.461 % No
and stay up 1 0.461 % No
or tweet and 1 0.461 % No
post or tweet 1 0.461 % No
the latest SUBWAY® 1 0.461 % No
single post or 1 0.461 % No
tweet and stay 1 0.461 % No
news promotions facebookcomSubwayCanada 1 0.461 % No
SUBWAY® Card The 1 0.461 % No
Card The Card 1 0.461 % No
The Card That 1 0.461 % No
Card That Satisfies 1 0.461 % No

Four Word Keywords

Keyword Occurrence Density Possible Spam
Get News Offers SUBWAY® 2 0.922 % No
News Offers SUBWAY® Card 2 0.922 % No
on the latest SUBWAY® 1 0.461 % No
the latest SUBWAY® news 1 0.461 % No
latest SUBWAY® news promotions 1 0.461 % No
date on the latest 1 0.461 % No
to date on the 1 0.461 % No
tweet and stay up 1 0.461 % No
or tweet and stay 1 0.461 % No
and stay up to 1 0.461 % No
stay up to date 1 0.461 % No
up to date on 1 0.461 % No
SUBWAY® news promotions facebookcomSubwayCanada 1 0.461 % No
promotions facebookcomSubwayCanada SUBWAYCanada Get 1 0.461 % No
The Card That Satisfies 1 0.461 % No
Card That Satisfies Share 1 0.461 % No
That Satisfies Share your 1 0.461 % No
Satisfies Share your love 1 0.461 % No
Card The Card That 1 0.461 % No
SUBWAY® Card The Card 1 0.461 % No

Keyword Usage

The most used keywords do not match your meta keywords.

Knowledge Base
Keyword consistency means having the keywords or sets of keywords that you want to rank for in searches spread over all the elements of a particular web page.

This should not be confused with keyword density. Keyword density means the number of times a keyword is featured in the website content and this practice is no longer a deciding factor in improving the search ranking of your website.

Keyword consistency, on the other hand, is a logical consideration for ranking high in search results, given that the keywords chosen for a particular web page indicate the category or topic of the page, and this is what search engines are looking for.

Total Words

Total Words : 217

Knowledge Base
Unique words are uncommon words that reflects your site features and informations. Search engine metrics are not intended to use unique words as ranking factor but it is still useful to get a proper picture of your site contents. Using positive unique words like complete, perfect, shiny, is a good idea user experience.

Stop words are common words like all the preposition, some generic words like download, click me, offer, win etc. since most used keyword may be a slight factor for visitors you are encouraged to use more unique words and less stop words.

Text/HTML Ratio Test

Site failed text/HTML ratio test.

Text/HTML Ratio Test : 8%

Knowledge Base
The ideal page's ratio of text to HTML code is between 20% to 60%. A result of less than 20% it means you need to write more text on your web page while if more than 60% your page might be considered as spam.

HTML Headings

H1(0)

H2(0)

H3(0)

H4(0)

H5(0)

H6(0)

Knowledge Base
Heading tags, as their name suggests, are used to differentiate the headings and sub-headings of a page from the rest of the content. These tags are also known to webmasters as HTML header tags, head tags and SEO header tags. The most important heading tag is the H1 tag and least important is the H6 tag.

The H1 is the most important tag and it should never be skipped on a page. Search spiders pay attention to the words used in the H1 tag and it should contain a basic description of the page content, just as the page title does.

robot.txt

Your site has a robot.txt file.

Knowledge Base
When search engine spiders crawl a website, they typically start by identifying a robots.txt file at the root domain level. Upon identification, the crawler reads the file directives to identify directories and files that may be blocked. Blocked filed can be created with the robots.txt generator; these files are, in some ways, the opposite of those in a website sitemap, which typically includes pages to be included when a search engine crawls a website.

Sitemap

Your site has a sitemap
Location: http://Subway.ca/sitemap.xml

Knowledge Base
Sitemaps are a list of pages on a website that is accessible to all users. An XML sitemap is a way for website owners to tell search engines about all the pages that exist on their website and which links on your website are more important than others along with how frequently you update your website.

While sitemaps do not boost your search rankings, it allows search engines to better crawl your website and every website should have one.

Also keep these things in mind:
1) Sitemaps must be less than 10 MB (10,485,760 bytes) and can contain maximum 50,000 urls. if you have more uls than this create multiple sitemap files and use a sitemap index file.
2) Put your sitemap in your website root directory and add the url of your sitemap in robots.txt.
3) sitemap.xml can be compressed using grip for faster loading.

Internal Vs. External Links

Total Internal Links? 12
Total External Links? 18

Internal Links

  • /Legal/PrivacyPolicy
  • /en-ca
  • /en-ca/exploreourworld
  • /en-ca/exploreourworld
  • /en-ca/promotions/newsandoffers
  • /en-ca/promotions/newsandoffers
  • /en-ca/ownafranchise
  • /en-ca/ownafranchise
  • /en-ca/ownafranchise/submitalocation
  • /en-ca/exploreourworld
  • /en-ca/promotions/newsandoffers
  • /en-ca/promotions/newsandoffers

External Links

  • https://www.mysubwaycard.com/ContentManager/Controller.aspx?page=English/purchase/purchaseCAD
  • https://partners.subway.com/
  • {{Url}}
  • {{Url}}
  • {{Url}}
  • {{Url}}
  • https://twitter.com/SUBWAYCanada
  • https://twitter.com/SUBWAYCanada
  • https://www.facebook.com/SubwayCanada/
  • https://www.facebook.com/SubwayCanada/
  • https://www.subway.com/AdditionalInfoApp/index.aspx?LC=ENG&CC=CA
  • https://www.facebook.com/SubwayCanada
  • https://www.facebook.com/SubwayCanada
  • https://twitter.com/SUBWAYCanada
  • https://twitter.com/SUBWAYCanada
  • https://www.mysubwaycard.com/ContentManager/Controller.aspx?page=English/purchase/purchaseCAD
  • https://www.mysubwaycard.com/ContentManager/Controller.aspx?page=English/login/login
  • {{this.Url}}

NoIndex , NoFollow, DoDollow Links

Total NoIndex Links 0
Total NoFollow Links 0
Total DoFollow Links 30
NoIndex Enabled by Meta Robot? No
NoFollow Enabled by Meta Robot? No

NoIndex Links

NoFollow Links



Knowledge Base

NoIndex : noindex directive is a meta tag value. noindex directive is for not to show your website on search engine results. You must not set ‘noindex’ as value in meta tags if you want to be your website on search engine result.

By default, a webpage is set to “index.” You should add a <meta name="robots" content="noindex" /> directive to a webpage in the <head> section of the HTML if you do not want search engines to crawl a given page and include it in the SERPs (Search Engine Results Pages).

DoFollow & NoFollow : nofollow directive is a meta tag value. Nofollow directive is for not to follow any links of your website by search engine bots. You must not set ‘nofollow’ as value in meta tags if you want follow your link by search engine bots.

By default, links are set to “follow.” You would set a link to “nofollow” in this way: <a href="http://www.example.com/" rel="nofollow">Anchor Text</a> if you want to suggest to Google that the hyperlink should not pass any link equity/SEO value to the link target.

Learn more

SEO Friendly Links

Links on your site are SEO friendly.

Knowledge Base
We recommend using hyphens rather than underscores in your URLs for SEO.

Favicon

Your site has a favicon.

Learn more

Image 'alt' Test

Your site has 3 images without alt text.

Images Without alt

  • /~/media/base_english/images/homepage/homeleftlogo-v2.jpg?w=268&height=84&&la=en-ca&hash=719B89001F3909D9592A17202A542D549C226B03
  • /~/media/base_english/promotions/sidebar/tabs/sidebar-newsoffers.png?h=192&la=en-CA&w=34&hash=769A315423E59E5BE14872CA4F41D71E75B6E68D


Knowledge Base
The Alt Attribute specifies an alternate text for an image, if the image cannot be displayed.

It takes minimal effort to add the alt="some text to describe your image" that we recommend they be added to your image tags.
Learn more

DOC Type

DOC Type : <!DOCTYPE html>


Page has a doc type.

Knowledge Base
doc type is not SEO factor but it is checked for validating your web page. So set a doctype at your html page.
Learn more

Depreciated HTML Tag

Your site does not have any depreciated HTML tags.

Knowledge Base
Older HTML tags and attributes that have been superseded by other more functional or flexible alternatives (whether as HTML or as CSS ) are declared as deprecated in HTML4 by the W3C - the consortium that sets the HTML standards. Browsers should continue to support deprecated tags and attributes, but eventually these tags are likely to become obsolete and so future support cannot be guaranteed.

HTML Page Size

HTML Page Size : 65 KB


HTML page size is <= 100KB

Knowledge Base
HTML page size is the one of the main factors of webpage loading time. It should be less than 100 KB according to google recommendation. Note that, this size not including external css, js or images files. So small page size less loading time.

To reduce your page size follow these steps
1) Move all your css and js code to external file.
2) make sure your text content be on top of the page so that it can displayed before full page loading.
3) Reduce or compress all the image, flash media file etc. will be better if these files are less than 100 KB
Learn more

GZIP Compression

GZIP Compressed Size : 18 KB


GZIP compression is enabled.

Knowledge Base
GZIP is a generic compressor that can be applied to any stream of bytes: under the hood it remembers some of the previously seen content and attempts to find and replace duplicate data fragments in an efficient way - for the curious, great low-level explanation of GZIP. However, in practice, GZIP performs best on text-based content, often achieving compression rates of as high as 70-90% for larger files, whereas running GZIP on assets that are already compressed via alternative algorithms (e.g. most image formats) yields little to no improvement. It is also recommended that, GZIP compressed size should be <=33 KB

Inline CSS

Your site has 36 inline css.

Inline CSS

  • <iframe src="https://1568036.fls.doubleclick.net/activityi;src=1568036;type=commi707;cat=carat0;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;ord=1?" width="1" height="1" frameborder="0" style="display:none"></iframe>
  • <div id="cookieMessageBox" class="container" style="display: none;"></div>
  • <div id="skipMainContent" style="display: none;"></div>
  • <img class="hidden-xs" src="/~/icon/flags/24x24/flag_Canada.PNG" alt="SUBWAY" style="border-width:0px;" />
  • <button type="button" class="navbar-transparent menu-toggle" data-toggle="collapse" data-target="#navbar-menu" style="float: right"></button>
  • <button type="button" class="navbar-transparent locator-toggle" data-toggle="collapse" data-target="#navbar-locator" style="float: right"></button>
  • <img class="visible-xs" src="/~/icon/flags/24x24/flag_Canada.PNG" alt="SUBWAY" style="border-width:0px;float:left" />
  • <div id="main_0_homePage" class="col-xs-12 col-sm-6 col-md-8" style="float: right;"></div>
  • <div class="promotion-carousel-wrap" style="width: 100%; margin: 0 auto;"></div>
  • <div id="main_0_carousel" class="col-xs-12 col-sm-6 col-md-4" style="float: left;"></div>
  • <div id="main_0_pagecomponents_0_ImageComponent" class="component co-image" style="text-align:center;"></div>
  • <img src="/~/media/base_english/images/homepage/homeleftapplytoday_en_v2.gif?h=59&amp;la=en-CA&amp;w=271&amp;hash=2839547084784FA79063BD4AB0287E3D5053698E" class="img-responsive" alt="Own a Franchise - Apply Today!" width="271" height="59" style="display:inline-block;" />
  • <img alt="" src="/~/media/base_english/images/homepage/homeleftlogo-v2.jpg?w=268&amp;height=84&amp;&amp;la=en-ca&amp;hash=719B89001F3909D9592A17202A542D549C226B03" style="margin: 0px auto 10px; display: block; height: 84px; width: 268px;">
  • <p style="margin-bottom: 15px; text-align: center;"></p>
  • <span style="text-decoration: underline;"></span>
  • <span style="text-decoration: underline;"></span>
  • <span style="text-decoration: underline;"></span>
  • <div id="main_0_pagecomponents_2_LinkContainer" class="co-link" style="text-align:Center;"></div>
  • <div class="col-xs-12 col-sm-12 col-md-8 mobile-app-banner" style="float: right;"></div>
  • <div style="width:100%;position:relative;height:auto"></div>
  • <div style="width:49%;height:auto;float:left;"></div>
  • <p style="margin:0;padding:0;font-size: 21px;font-family: 'ProximaNova-Bold',Arial,Helvetica,sans-serif;font-size: 1.3em;line-height: 1.8em;text-align: left;color:#3489bd;"></p>
  • <p style="margin:0px 0px 0px 0px;padding:0;color: #353535;font-family: 'Droid Serif','Times New Roman',Times,serif;font-size: 14px;line-height: 19px;"></p>
  • <div style="width:49%;height:auto;float:right;"></div>
  • <div style="width:100%;margin-bottom:12px;"></div>
  • <img src="/~/media/base_english/images/footerbuttons/social-media-facebook-35x35.png?la=en-ca&amp;hash=2D5A0A8C493DCBA51B190C3DA920543D791C14F0" alt="Find Us on Facebook" style="margin-right:10px;height:38px;width:38px;vertical-align:middle"/>
  • <a href="https://www.facebook.com/SubwayCanada" target="_blank" style="text-decoration:none;vertical-align:middle;font-size:14px;height:38px;margin:0px;font-family: 'ProximaNova-Bold',Arial,Helvetica,sans-serif;font-size: 15px;text-align: left;color:#3489bd;"></a>
  • <div style="width:100%;margin-bottom:12px;"></div>
  • <img src="/~/media/base_english/images/footerbuttons/social-media-twitter-35x35.png?la=en-ca&amp;hash=EA41C0364B0C9AC3478A13BB38DB42E8DDE7A61D" alt="Follow Us on Twitter" style="margin-right:10px;height:38px;width:38px;vertical-align:middle"/>
  • <a href="https://twitter.com/SUBWAYCanada" target="_blank" style="text-decoration:none;vertical-align:middle;font-size:14px;height:38px;margin:0px;font-family: 'ProximaNova-Bold',Arial,Helvetica,sans-serif;font-size: 15px;text-align: left;color:#3489bd;"></a>
  • <br style="clear:both"/>
  • <div style="position: relative;"></div>
  • <div style="display: inline-block; float: left; height: 100%; vertical-align: top; width: auto; margin-right: 15px;"></div>
  • <span style="margin: 0px; padding: 0px; font-size: 1.3em; line-height: 1.8em; text-align: left; font-family: ProximaNova-Bold, Arial, Helvetica, sans-serif; color: #a89a26;"></span>
  • <a href="/en-ca/promotions/newsandoffers" style="display:inline-block;" title="Get News &amp; Offers"></a>
  • <div id="sidebar" class="sidepromo-container" style="right:-999999px;"></div>


Knowledge Base
Inline css is the css code reside in html page under html tags not in external .css file. Inline css increases the loading time of your webpage which is an important search engine ranking factor. So try not to use inline css.

Internal CSS

Your site has 1 internal css.

Knowledge Base
Internal css is the css codes which resides on html page inside style tag. Internal css is increases loading time since no page caching is possible for internal css. Try to put your css code in external file.

Micro Data Schema Test

Site failed micro data schema test.

Knowledge Base
Micro data is the information underlying a html string or paragraph. Consider a string “Avatar”, it could refer a profile picture on forum, blog or social networking site or may it refer to a highly successful 3D movie. Microdot is used to specify the reference or underlying information about an html string. Microdata gives chances to search engine and other application for better understanding of your content and better display significantly on search result.
Learn more

IP & DNS Report

IPv4 205.210.145.74
IPv6 Not Compatiable
DNS Report
SLHostClassTTLTypePRITargetIP
1Subway.caIN3600A205.210.145.74
2Subway.caIN86400NSns2.p03.dynect.net
3Subway.caIN86400NSns3.p03.dynect.net
4Subway.caIN86400NSns4.p03.dynect.net
5Subway.caIN86400NSns1.p03.dynect.net
6Subway.caIN3600MX10mail.subway.qc.ca

IP Canonicalization Test

Site passed IP canonicalization test.

Knowledge Base
If multiple domain name is registered under single ip address the search bots can label other sites as duplicates of one sites. This is ip canonicalization. Little bit like url canonicalizaion. To solve this use redirects.
Learn more

URL Canonicalization Test

Site passed URL canonicalization test.

Knowledge Base
Canonical tags make your all urls those lead to a single address or webpage into a single url. Like :
<link rel="canonical" href="https://mywebsite.com/home" />
<link rel="canonical" href="https://www.mywebsite.com/home" />
Both refer to the link mywebsite.com/home. So all the different url with same content or page now comes under the link or url mywebsite.com/home. Which will boost up your search engine ranking by eliminating content duplication. Use canonical tag for all the same urls.
Learn more

Plain Text Email Test

Site passed plain text email test. No plain text email found.

Knowledge Base
Plain text email address is vulnerable to email scraping agents. An email scrapping agent crawls your website and collects every Email address which written in plain text. So existence of plain text email address in your website can help spammers in email Harvesting. This could be a bad sign for search engine.

To fight this you can obfuscate your email addresses in several ways:
1) CSS pseudo classes.
2) Writing backward your email address.
3) Turn of display using css.
4) Obfuscate your email address using javascript.
5) Using wordpress and php (wordpress site only).
Learn more

cURL Response

urlhttp://www.subway.com/en-ca/content typetext/html; charset=utf-8
http code200header size694
request size253filetime-1
ssl verify result0redirect count1
total time1.468435namelookup time0.017611
connect time0.249597pretransfer time0.249676
size upload0size download66400
speed download45218speed upload0
download content length-1upload content length-1
starttransfer time0.953876redirect time0.050455
redirect urlprimary ip104.98.31.229
certinfoprimary port80
local ip149.56.33.22local port46198

Mobile Friendly Check


Mobile Friendly : Yes

Score : 96

Localized Rule Name Rule Impact
Mobile viewport not set 0
Text too small to read 0
Uses incompatible plugins 0
Content wider than screen 0
Links too close together 2.65157048941
CMS:
Locale: en_US
Roboted Resources: 1
Transient Fetch Failure Resources: 0

Google Page Speed Insight (Mobile)

Page Speed

Usability Score


Page Statistics


numberResources60numberHosts8
totalRequestBytes7583numberStaticResources29
htmlResponseBytes67714overTheWireResponeBytes2008197
cssResponseBytes300131imageResponseBytes285265
javascriptResponseBytes1105648otherResponseBytes1409
numberJsResources13numberCssResources7


Avoid App Install Interstitials That Hide Content

Your page does not appear to have any app install interstitials that hide a significant amount of content. Learn more about the importance of avoiding the use of app install interstitials.

Avoid Plugins

Your page does not appear to use plugins, which would prevent content from being usable on many platforms. Learn more about the importance of avoiding plugins.

Configure Viewport

Your page specifies a viewport matching the device's size, which allows it to render properly on all devices. Learn more about configuring viewports.

Size Content to Viewport

The contents of your page fit within the viewport. Learn more about sizing content to the viewport.

Size Tap Targets Appropriately

Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. Consider making these tap targets larger to provide a better user experience.The following tap targets are close to other nearby tap targets and may need additional spacing around them.

  • The tap target <a href="/en-ca/careers" class="footer-link">Careers</a> is close to 10 other tap targets

Use Legible Font Sizes

The text on your page is legible. Learn more about using legible font sizes.

Landing Page Redirects

Your page has no redirects. Learn more about avoiding landing page redirects

GZIP Compression

You have compression enabled. Learn more about enabling compression.

Leverage Browser Caching

Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
Leverage browser caching for the following cacheable resources:

  • http://assets.adobedtm.com/db89382481d58e6b0140ef00b005d4ecd61c1834/satelliteLib-fbd98e801087043aeb3d2123c1cdc9443c8c901c.js
  • http://www.subway.com/Scripts/Bundles/bundle-jQuery.js
  • http://www.subway.com/Scripts/Bundles/bundle-mainLayout.js
  • http://www.subway.com/Scripts/Subway/FooterButtons.js
  • http://www.subway.com/Scripts/Subway/OmnitureCode.js
  • http://www.subway.com/Scripts/Subway/Promotions/home_carousel.js
  • http://www.subway.com/Scripts/Subway/Promotions/marquee-unit.js
  • http://www.subway.com/Scripts/Subway/Promotions/sidebar.js
  • http://www.subway.com/Scripts/Subway/navigation.js
  • http://www.subway.com/Scripts/Vendors/carousel/slick.js
  • http://www.subway.com/Scripts/Vendors/font-awesome/fonts/fontawesome-webfont.woff?v=4.2.0
  • http://www.subway.com/Scripts/Vendors/hammerjs/hammer.js
  • http://www.subway.com/Styles/Bundles/bundle-mainLayout.css
  • http://www.subway.com/Styles/Fonts/DroidSerif/DroidSerif-Bold.woff
  • http://www.subway.com/Styles/Fonts/DroidSerif/DroidSerif-BoldItalic.woff
  • http://www.subway.com/Styles/Fonts/DroidSerif/DroidSerif-Italic.woff
  • http://www.subway.com/Styles/Fonts/DroidSerif/DroidSerif-Regular.woff
  • http://www.subway.com/Styles/Fonts/ProximaNova/proximanova-regular.woff
  • http://www.subway.com/Styles/Fonts/ProximaNovaBold/proxmia_nova_bold.woff
  • http://www.subway.com/Styles/FooterButtons.css
  • http://www.subway.com/Styles/Promotions/home_carousel.css
  • http://www.subway.com/Styles/Promotions/marquee-unit.css
  • http://www.subway.com/Styles/Promotions/sidebar.css
  • http://www.subway.com/Styles/navigation.css
  • http://www.subway.com/images/Core/loading.gif
  • http://www.subway.com/images/core/backgrounds/subway_footer4.png
  • http://www.subway.com/~/icon/flags/24x24/flag_Canada.PNG

Server Response Time

Your server responded quickly. Learn more about server response time optimization.

Minify CSS

Compacting CSS code can save many bytes of data and speed up download and parse times.
Minify CSS for the following resources to reduce their size by 7.4KiB ( 16% reduction ).

  • http://www.subway.com/Styles/Bundles/bundle-mainLayout.css could save 6.6KiB ( 17%reduction )
  • http://www.subway.com/Styles/navigation.css could save 759B ( 13%reduction )

Minify HTML

Your HTML is minified. Learn more about minifying HTML.

Minify JavaScript

Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.
Minify JavaScript for the following resources to reduce their size by 69.3KiB ( 30% reduction ).

  • http://www.subway.com/Scripts/Bundles/bundle-jQuery.js could save 46.1KiB ( 31%reduction )
  • http://www.subway.com/Scripts/Bundles/bundle-mainLayout.js could save 12.6KiB ( 24%reduction )
  • http://www.subway.com/Scripts/Vendors/hammerjs/hammer.js could save 7.6KiB ( 49%reduction )
  • http://www.subway.com/Scripts/Vendors/carousel/slick.js could save 3KiB ( 24%reduction )

Render-blocking JavaScript and CSS

Your page has (11) blocking script resources and (7) blocking CSS resources. This causes a delay in rendering your page. None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.

Render-blocking JavaScript

  • http://assets.adobedtm.com/db89382481d58e6b0140ef00b005d4ecd61c1834/satelliteLib-fbd98e801087043aeb3d2123c1cdc9443c8c901c.js
  • http://www.subway.com/Scripts/Bundles/bundle-jQuery.js
  • http://www.subway.com/Scripts/Bundles/bundle-mainLayout.js
  • http://www.subway.com/Scripts/Subway/navigation.js
  • http://www.subway.com/Scripts/Vendors/hammerjs/hammer.js
  • http://www.subway.com/Scripts/Subway/Promotions/marquee-unit.js
  • http://www.subway.com/Scripts/Vendors/carousel/slick.js
  • http://www.subway.com/Scripts/Subway/Promotions/home_carousel.js
  • http://www.subway.com/Scripts/Subway/FooterButtons.js
  • http://www.subway.com/Scripts/Subway/Promotions/sidebar.js
  • http://www.subway.com/Scripts/Subway/OmnitureCode.js

Render-blocking CSS

  • https://fonts.googleapis.com/css?family=PT+Sans:400,700
  • http://www.subway.com/Styles/Bundles/bundle-mainLayout.css
  • http://www.subway.com/Styles/navigation.css
  • http://www.subway.com/Styles/Promotions/marquee-unit.css
  • http://www.subway.com/Styles/Promotions/home_carousel.css
  • http://www.subway.com/Styles/FooterButtons.css
  • http://www.subway.com/Styles/Promotions/sidebar.css

Optimize Images

Properly formatting and compressing images can save many bytes of data.
Optimize the following images to reduce their transfer size by 66.9KiB ( 51% reduction ).

  • http://www.subway.com/images/core/backgrounds/subway_footer4.png could save 22.6KiB ( 43%reduction )
  • http://www.subway.com/~/media/canada/promotions/marquees/thumbnails/w7/105205605_w7_catering_desktop_marquee_thumb_70x60_r1.jpg could save 9.4KiB ( 78%reduction )
  • http://www.subway.com/~/media/canada/promotions/marquees/thumbnails/w8/105205690_w8_gift_card_digital_thumbnail_eng_r1.jpg could save 9.3KiB ( 81%reduction )
  • http://www.subway.com/~/media/base_english/images/homepage/homeleftlogo-v2.jpg?w=268&height=84&&la=en-ca&hash=719B89001F3909D9592A17202A542D549C226B03 could save 5.4KiB ( 36%reduction )
  • http://www.subway.com/~/media/canada/promotions/marquees/thumbnails/w8/105205688_w8_everyday_value_thumbnail_70x60_en.jpg could save 4KiB ( 66%reduction )
  • http://www.subway.com/~/media/base_english/promotions/marquees/thumbnails/home/eg/ownfranchise_thumb.jpg could save 3.4KiB ( 63%reduction )
  • http://www.subway.com/~/media/base_english/images/branding/subway-logo.png?h=44&la=en-CA&w=152&hash=3096AF5701B11233ED87F0E9C29D83E23C0D3B06 could save 1.8KiB ( 54%reduction )
  • http://www.subway.com/~/media/base_english/images/homepage/homeleftapplytoday_en_v2.gif?h=59&la=en-CA&w=271&hash=2839547084784FA79063BD4AB0287E3D5053698E could save 1.4KiB ( 44%reduction )
  • http://www.subway.com/~/media/base_english/promotions/sidebar/tabs/sidebar-newsoffers.png?h=192&la=en-CA&w=34&hash=769A315423E59E5BE14872CA4F41D71E75B6E68D could save 1.1KiB ( 63%reduction )
  • http://www.subway.com/~/media/canada/images/homepage/subcard-sandwich_v2.jpg?la=en-ca&hash=3BF50CB807FED251A0A3D72C7595FE72EA6C0411 could save 999B ( 16%reduction )
  • http://www.subway.com/~/media/base_english/images/navigation/icons/mobile_nav_icon_findastore.png could save 991B ( 65%reduction )
  • http://www.subway.com/~/media/base_english/images/navigation/icons/supernav_fb-logo_v2.png could save 980B ( 61%reduction )
  • http://www.subway.com/~/media/base_english/images/navigation/icons/mobile_nav_icon_more.png could save 976B ( 76%reduction )
  • http://www.subway.com/~/media/base_english/images/navigation/icons/mobile_nav_icon_menu.png could save 968B ( 52%reduction )
  • http://www.subway.com/~/media/base_english/images/footerbuttons/social-media-twitter-35x35.png?la=en-ca&hash=EA41C0364B0C9AC3478A13BB38DB42E8DDE7A61D could save 927B ( 59%reduction )
  • http://www.subway.com/~/media/base_english/images/footerbuttons/social-media-facebook-35x35.png?la=en-ca&hash=2D5A0A8C493DCBA51B190C3DA920543D791C14F0 could save 909B ( 57%reduction )
  • http://www.subway.com/~/media/base_english/images/navigation/icons/supernav_twitter-logo.png could save 903B ( 70%reduction )
  • http://www.subway.com/~/media/base_english/images/navigation/icons/supernav_gno_icon.png could save 857B ( 52%reduction )

Prioritize Visible Content

Visible content is not properly prioritized. Learn more about prioritizing visible content.

Google Page Speed Insight (Desktop)


Page Statistics


numberResources60numberHosts8
totalRequestBytes7699numberStaticResources29
htmlResponseBytes67714overTheWireResponeBytes2752454
cssResponseBytes300198imageResponseBytes1029450
javascriptResponseBytes1105650otherResponseBytes1412
numberJsResources13numberCssResources7


Page Speed

Landing Page Redirects

Your page has no redirects. Learn more about avoiding landing page redirects

GZIP Compression

You have compression enabled. Learn more about enabling compression.

Leverage Browser Caching

Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
Leverage browser caching for the following cacheable resources:

  • http://assets.adobedtm.com/db89382481d58e6b0140ef00b005d4ecd61c1834/satelliteLib-fbd98e801087043aeb3d2123c1cdc9443c8c901c.js
  • http://www.subway.com/Scripts/Bundles/bundle-jQuery.js
  • http://www.subway.com/Scripts/Bundles/bundle-mainLayout.js
  • http://www.subway.com/Scripts/Subway/FooterButtons.js
  • http://www.subway.com/Scripts/Subway/OmnitureCode.js
  • http://www.subway.com/Scripts/Subway/Promotions/home_carousel.js
  • http://www.subway.com/Scripts/Subway/Promotions/marquee-unit.js
  • http://www.subway.com/Scripts/Subway/Promotions/sidebar.js
  • http://www.subway.com/Scripts/Subway/navigation.js
  • http://www.subway.com/Scripts/Vendors/carousel/slick.js
  • http://www.subway.com/Scripts/Vendors/font-awesome/fonts/fontawesome-webfont.woff?v=4.2.0
  • http://www.subway.com/Scripts/Vendors/hammerjs/hammer.js
  • http://www.subway.com/Styles/Bundles/bundle-mainLayout.css
  • http://www.subway.com/Styles/Fonts/DroidSerif/DroidSerif-Bold.woff
  • http://www.subway.com/Styles/Fonts/DroidSerif/DroidSerif-BoldItalic.woff
  • http://www.subway.com/Styles/Fonts/DroidSerif/DroidSerif-Italic.woff
  • http://www.subway.com/Styles/Fonts/DroidSerif/DroidSerif-Regular.woff
  • http://www.subway.com/Styles/Fonts/ProximaNova/proximanova-regular.woff
  • http://www.subway.com/Styles/Fonts/ProximaNovaBold/proxmia_nova_bold.woff
  • http://www.subway.com/Styles/FooterButtons.css
  • http://www.subway.com/Styles/Promotions/home_carousel.css
  • http://www.subway.com/Styles/Promotions/marquee-unit.css
  • http://www.subway.com/Styles/Promotions/sidebar.css
  • http://www.subway.com/Styles/navigation.css
  • http://www.subway.com/images/Core/loading.gif
  • http://www.subway.com/images/core/backgrounds/subway_footer4.png
  • http://www.subway.com/~/icon/flags/24x24/flag_Canada.PNG

Server Response Time

Your server responded quickly. Learn more about server response time optimization.

Minify CSS

Compacting CSS code can save many bytes of data and speed up download and parse times.
Minify CSS for the following resources to reduce their size by 7.4KiB ( 16% reduction ).

  • http://www.subway.com/Styles/Bundles/bundle-mainLayout.css could save 6.6KiB ( 17%reduction )
  • http://www.subway.com/Styles/navigation.css could save 759B ( 13%reduction )

Minify HTML

Your HTML is minified. Learn more about minifying HTML.

Minify JavaScript

Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.
Minify JavaScript for the following resources to reduce their size by 69.3KiB ( 30% reduction ).

  • http://www.subway.com/Scripts/Bundles/bundle-jQuery.js could save 46.1KiB ( 31%reduction )
  • http://www.subway.com/Scripts/Bundles/bundle-mainLayout.js could save 12.6KiB ( 24%reduction )
  • http://www.subway.com/Scripts/Vendors/hammerjs/hammer.js could save 7.6KiB ( 49%reduction )
  • http://www.subway.com/Scripts/Vendors/carousel/slick.js could save 3KiB ( 24%reduction )

Render-blocking JavaScript and CSS

Your page has (11) blocking script resources and (7) blocking CSS resources. This causes a delay in rendering your page. None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.

Render-blocking JavaScript

  • http://assets.adobedtm.com/db89382481d58e6b0140ef00b005d4ecd61c1834/satelliteLib-fbd98e801087043aeb3d2123c1cdc9443c8c901c.js
  • http://www.subway.com/Scripts/Bundles/bundle-jQuery.js
  • http://www.subway.com/Scripts/Bundles/bundle-mainLayout.js
  • http://www.subway.com/Scripts/Subway/navigation.js
  • http://www.subway.com/Scripts/Vendors/hammerjs/hammer.js
  • http://www.subway.com/Scripts/Subway/Promotions/marquee-unit.js
  • http://www.subway.com/Scripts/Vendors/carousel/slick.js
  • http://www.subway.com/Scripts/Subway/Promotions/home_carousel.js
  • http://www.subway.com/Scripts/Subway/FooterButtons.js
  • http://www.subway.com/Scripts/Subway/Promotions/sidebar.js
  • http://www.subway.com/Scripts/Subway/OmnitureCode.js

Render-blocking CSS

  • https://fonts.googleapis.com/css?family=PT+Sans:400,700
  • http://www.subway.com/Styles/Bundles/bundle-mainLayout.css
  • http://www.subway.com/Styles/navigation.css
  • http://www.subway.com/Styles/Promotions/marquee-unit.css
  • http://www.subway.com/Styles/Promotions/home_carousel.css
  • http://www.subway.com/Styles/FooterButtons.css
  • http://www.subway.com/Styles/Promotions/sidebar.css

Optimize Images

Properly formatting and compressing images can save many bytes of data.
Optimize the following images to reduce their transfer size by 586.8KiB ( 68% reduction ).

  • http://www.subway.com/~/media/canada/promotions/marquees/desktop/w8/105205688_w8_everyday_value_desktop_marquee_1000x300_en.jpg could save 145.4KiB ( 76%reduction )
  • http://www.subway.com/~/media/base_english/promotions/marquees/desktop/home/ownfranchise_marquee.jpg could save 134.2KiB ( 68%reduction )
  • http://www.subway.com/~/media/canada/promotions/marquees/desktop/w7/105205605_w7_catering_desktop_marquee_1000x300_en_r1.jpg could save 129.4KiB ( 74%reduction )
  • http://www.subway.com/~/media/canada/promotions/marquees/desktop/w8/105205690_w8_gift_card_digital_desktop_marquee_eng_r1.jpg could save 111KiB ( 66%reduction )
  • http://www.subway.com/images/core/backgrounds/subway_footer4.png could save 22.6KiB ( 43%reduction )
  • http://www.subway.com/~/media/canada/promotions/marquees/thumbnails/w7/105205605_w7_catering_desktop_marquee_thumb_70x60_r1.jpg could save 9.4KiB ( 78%reduction )
  • http://www.subway.com/~/media/canada/promotions/marquees/thumbnails/w8/105205690_w8_gift_card_digital_thumbnail_eng_r1.jpg could save 9.3KiB ( 81%reduction )
  • http://www.subway.com/~/media/base_english/images/homepage/homeleftlogo-v2.jpg?w=268&height=84&&la=en-ca&hash=719B89001F3909D9592A17202A542D549C226B03 could save 5.4KiB ( 36%reduction )
  • http://www.subway.com/~/media/canada/promotions/marquees/thumbnails/w8/105205688_w8_everyday_value_thumbnail_70x60_en.jpg could save 4KiB ( 66%reduction )
  • http://www.subway.com/~/media/base_english/promotions/marquees/thumbnails/home/eg/ownfranchise_thumb.jpg could save 3.4KiB ( 63%reduction )
  • http://www.subway.com/~/media/base_english/images/branding/subway-logo.png?h=44&la=en-CA&w=152&hash=3096AF5701B11233ED87F0E9C29D83E23C0D3B06 could save 1.8KiB ( 54%reduction )
  • http://www.subway.com/~/media/base_english/images/homepage/homeleftapplytoday_en_v2.gif?h=59&la=en-CA&w=271&hash=2839547084784FA79063BD4AB0287E3D5053698E could save 1.4KiB ( 44%reduction )
  • http://www.subway.com/~/media/base_english/promotions/sidebar/tabs/sidebar-newsoffers.png?h=192&la=en-CA&w=34&hash=769A315423E59E5BE14872CA4F41D71E75B6E68D could save 1.1KiB ( 63%reduction )
  • http://www.subway.com/~/media/canada/images/homepage/subcard-sandwich_v2.jpg?la=en-ca&hash=3BF50CB807FED251A0A3D72C7595FE72EA6C0411 could save 999B ( 16%reduction )
  • http://www.subway.com/~/media/base_english/images/navigation/icons/mobile_nav_icon_findastore.png could save 991B ( 65%reduction )
  • http://www.subway.com/~/media/base_english/images/navigation/icons/supernav_fb-logo_v2.png could save 980B ( 61%reduction )
  • http://www.subway.com/~/media/base_english/images/navigation/icons/mobile_nav_icon_more.png could save 976B ( 76%reduction )
  • http://www.subway.com/~/media/base_english/images/navigation/icons/mobile_nav_icon_menu.png could save 968B ( 52%reduction )
  • http://www.subway.com/~/media/base_english/images/footerbuttons/social-media-twitter-35x35.png?la=en-ca&hash=EA41C0364B0C9AC3478A13BB38DB42E8DDE7A61D could save 927B ( 59%reduction )
  • http://www.subway.com/~/media/base_english/images/footerbuttons/social-media-facebook-35x35.png?la=en-ca&hash=2D5A0A8C493DCBA51B190C3DA920543D791C14F0 could save 909B ( 57%reduction )
  • http://www.subway.com/~/media/base_english/images/navigation/icons/supernav_twitter-logo.png could save 903B ( 70%reduction )
  • http://www.subway.com/~/media/base_english/images/navigation/icons/supernav_gno_icon.png could save 857B ( 52%reduction )

Prioritize Visible Content

Visible content is not properly prioritized. Learn more about prioritizing visible content.

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