smallseotool | on-page SEO audit | braun.com Vs phillips.com

Recent Comparitive Audit Reports : http://Braun.com Vs. http://Phillips.com

Compared Date : 2016-12-16 17:06:58


smallseotool | on-page SEO audit found 7 major issues

Page Title

Page Title : Hair Removal, Grooming & Hair Care Products | Braun


Your page title does not exceed 60 characters. It's fine.

Knowledge Base
Title tags which are technically called title elements define the title of a document. Title tags are often used on search engine results pages to display preview snippets for a given page, and are important both for SEO and social sharing.

Ideally, your Title tag should be less than 60 characters.

Meta Description

Meta Description : Braun offers high performance hair removal and hair care products, including dryers, straighteners, shavers, trimmers and epilators for men and women.


Your meta description exceeds 150 characters. It's not good.

Knowledge Base
A meta description is an HTML and XHTML element that describes your page to search engines. While the perceived (and real) importance of meta data has depreciated, the attribute still plays an important role in SEO rankings.

Meta descriptions can be any length, but search engines generally truncate snippets longer than 160 characters. It is best to keep meta descriptions under 150 characters.

Meta Keyword

Meta Keyword : Braun, braun.com, hair removal, personal grooming, hair care, hair styling

Knowledge Base
Although many SEO experts will tell you that keywords are no longer relevant for SEO, the effort to add keywords is so minimal that we continue to advise that keywords be used as part of your SEO.

Single Keywords

Keyword Occurrence Density Possible Spam
Braun 14 2.935 % No
skin 7 1.468 % No
Hair 6 1.258 % No
products 6 1.258 % No
Grooming 5 1.048 % No
Female 5 1.048 % No
Care 5 1.048 % No
Shop 5 1.048 % No
Male 5 1.048 % No
Removal 5 1.048 % No
Skin 5 1.048 % No
beautiful 4 0.839 % No
Service 4 0.839 % No
IPL 4 0.839 % No
Face 4 0.839 % No
Page 3 0.629 % No
world 3 0.629 % No
cleansing 3 0.629 % No
hair 3 0.629 % No
system 3 0.629 % No

Two Word Keywords

Keyword Occurrence Density Possible Spam
Male Grooming 5 1.048 % No
Hair Removal 5 1.048 % No
Female Hair 5 1.048 % No
Skin Care 5 1.048 % No
Shop now 5 1.048 % No
Braun products 5 1.048 % No
All about 4 0.839 % No
Braun Face 4 0.839 % No
about beautiful 4 0.839 % No
beautiful skin 4 0.839 % No
The world 3 0.629 % No
More Braun 3 0.629 % No
world of 3 0.629 % No
Care Skin 2 0.419 % No
Refills All 2 0.419 % No
Electric shavers 2 0.419 % No
Stylers and 2 0.419 % No
Face SkinSpa 2 0.419 % No
and stylers 2 0.419 % No
Care Braun 2 0.419 % No

Three Word Keywords

Keyword Occurrence Density Possible Spam
Female Hair Removal 5 1.048 % No
All about beautiful 4 0.839 % No
about beautiful skin 4 0.839 % No
More Braun products 3 0.629 % No
The world of 3 0.629 % No
Shavers and stylers 2 0.419 % No
Epilators Shavers and 2 0.419 % No
Hair Removal Epilators 2 0.419 % No
Hair Removal Female 2 0.419 % No
Removal Female Hair 2 0.419 % No
Removal Epilators Shavers 2 0.419 % No
Braun Face SkinSpa 2 0.419 % No
Skin Care Skin 2 0.419 % No
Care Skin Care 2 0.419 % No
skin Skin Care 2 0.419 % No
beautiful skin Skin 2 0.419 % No
Care Braun Face 2 0.419 % No
Grooming Electric shavers 2 0.419 % No
of design and 2 0.419 % No
shavers Stylers and 2 0.419 % No

Four Word Keywords

Keyword Occurrence Density Possible Spam
All about beautiful skin 4 0.839 % No
about beautiful skin Skin 2 0.419 % No
beautiful skin Skin Care 2 0.419 % No
Epilators Shavers and stylers 2 0.419 % No
Removal Epilators Shavers and 2 0.419 % No
skin Skin Care Skin 2 0.419 % No
Skin Care Skin Care 2 0.419 % No
Refills All about beautiful 2 0.419 % No
Care Braun Face SkinSpa 2 0.419 % No
Skin Care Braun Face 2 0.419 % No
Care Skin Care Braun 2 0.419 % No
Hair Removal Epilators Shavers 2 0.419 % No
Female Hair Removal Epilators 2 0.419 % No
Electric shavers Stylers and 2 0.419 % No
Grooming Electric shavers Stylers 2 0.419 % No
Male Grooming Electric shavers 2 0.419 % No
Grooming Male Grooming Electric 2 0.419 % No
Replacement parts The world 2 0.419 % No
parts The world of 2 0.419 % No
Removal Female Hair Removal 2 0.419 % No

Keyword Usage

The most using keywords match with meta keywords.

Knowledge Base
Keyword consistency means having the keywords or sets of keywords that you want to rank for in searches spread over all the elements of a particular web page.

This should not be confused with keyword density. Keyword density means the number of times a keyword is featured in the website content and this practice is no longer a deciding factor in improving the search ranking of your website.

Keyword consistency, on the other hand, is a logical consideration for ranking high in search results, given that the keywords chosen for a particular web page indicate the category or topic of the page, and this is what search engines are looking for.

Total Words

Total Words : 477

Knowledge Base
Unique words are uncommon words that reflects your site features and informations. Search engine metrics are not intended to use unique words as ranking factor but it is still useful to get a proper picture of your site contents. Using positive unique words like complete, perfect, shiny, is a good idea user experience.

Stop words are common words like all the preposition, some generic words like download, click me, offer, win etc. since most used keyword may be a slight factor for visitors you are encouraged to use more unique words and less stop words.

Text/HTML Ratio Test

Site passed text/HTML ratio test.

Text/HTML Ratio Test : 36%

Knowledge Base
The ideal page's ratio of text to HTML code is between 20% to 60%. A result of less than 20% it means you need to write more text on your web page while if more than 60% your page might be considered as spam.

HTML Headings

H1(0)

H2(1)

H3(5)

  • Logout Confirmation
  • More Braun products
  • The fascinating fusion of design and function

H4(2)

  • Please select country
  • SHOP

H5(0)

H6(0)

Knowledge Base
Heading tags, as their name suggests, are used to differentiate the headings and sub-headings of a page from the rest of the content. These tags are also known to webmasters as HTML header tags, head tags and SEO header tags. The most important heading tag is the H1 tag and least important is the H6 tag.

The H1 is the most important tag and it should never be skipped on a page. Search spiders pay attention to the words used in the H1 tag and it should contain a basic description of the page content, just as the page title does.

robot.txt

Your site have robot.txt

Knowledge Base
When search engine spiders crawl a website, they typically start by identifying a robots.txt file at the root domain level. Upon identification, the crawler reads the file directives to identify directories and files that may be blocked. Blocked filed can be created with the robots.txt generator; these files are, in some ways, the opposite of those in a website sitemap, which typically includes pages to be included when a search engine crawls a website.

Sitemap

Your site have sitemap
Sitemap Location

Knowledge Base
Sitemaps are a list of pages on a website that is accessible to all users. An XML sitemap is a way for website owners to tell search engines about all the pages that exist on their website and which links on your website are more important than others along with how frequently you update your website.

While sitemaps do not boost your search rankings, it allows search engines to better crawl your website and every website should have one.

Also keep these things in mind:
1) Sitemaps must be less than 10 MB (10,485,760 bytes) and can contain maximum 50,000 urls. if you have more uls than this create multiple sitemap files and use a sitemap index file.
2) Put your sitemap in your website root directory and add the url of your sitemap in robots.txt.
3) sitemap.xml can be compressed using grip for faster loading.

Internal Vs. External Links

Total Internal Links? 52
Total External Links? 69

Internal Links

  • /en-us/loginpage
  • /en-us/createprofile
  • /en-us
  • /en-us/male-grooming/male-grooming
  • /en-us/male-grooming/shavers-for-men/shavers-for-men
  • /en-us/male-grooming/stylers-and-trimmers/beard-head-styling-trimming
  • /en-us/male-grooming/stylers-and-trimmers/beard-trimmer
  • /en-us/male-grooming/stylers-and-trimmers/hair-clippers
  • /en-us/male-grooming/shavers-replacement-parts/clean-charge-station
  • /en-us/male-grooming/shavers-replacement-parts/shavers-replacement-parts
  • /en-us/male-grooming/the-world-of-shaving/world-of-shaving
  • /en-us/male-grooming/the-world-of-styling-and-trimming/world-of-styling-trimming
  • /en-us/male-grooming/the-world-of-styling-and-trimming/face-shapes-and-beard-styles
  • /en-us/male-grooming/the-world-of-styling-and-trimming/how-to-trim-and-get-a-perfect-styled-look
  • /en-us/female-hair-removal/female-hair-removal
  • /en-us/female-hair-removal/electric-epilators/electric-epilator-overview
  • /en-us/female-hair-removal/stylers-shavers-for-women/stylers-shavers-for-women
  • /en-us/female-hair-removal/braun-silk-expert-ipl
  • /en-us/products/female-hair-removal/refills-attachments
  • /en-us/female-hair-removal/all-about-beautiful-skin/all-about-beautiful-skin
  • /en-us/skin-care/skin-care
  • /en-us/skin-care/braun-face
  • /en-us/female-hair-removal/electric-epilators/silk-epil-9-skinspa
  • /en-us/products/skin-care/refills
  • /en-us/products
  • /en-us/promotions/promotion
  • /en-us/offer-main-section/braun-coupons
  • /en-us/male-grooming/shavers-for-men/series-9
  • /en-us/male-grooming/shavers-for-men/series-9
  • /en-us/products/male-grooming/electric-shavers?#viewtype:gridview/facets:Type=series-9/category:electric-shavers/page:0/sortby:popularity-desc/cwidth:3/pcwidth:/pscroll:
  • /en-us/skin-care/braun-face
  • /en-us/skin-care/braun-face
  • /en-us/products/skin-care/braun-face
  • /en-us/female-hair-removal/electric-epilators/silk-epil-9-skinspa
  • /en-us/female-hair-removal/electric-epilators/silk-epil-9-skinspa
  • /en-us/products/female-hair-removal/epilators?#viewtype:gridview/facets:Epilator series=silk-epil-9-skinspa/category:epilators/page:0/sortby:popularity-desc/cwidth:3/pcwidth:/pscroll:
  • /en-us/female-hair-removal/braun-silk-expert-ipl
  • /en-us/female-hair-removal/braun-silk-expert-ipl
  • /en-us/female-hair-removal/braun-silk-expert-ipl
  • /en-us/male-grooming/male-grooming
  • /en-us/male-grooming/male-grooming
  • /en-us/female-hair-removal/female-hair-removal
  • /en-us/female-hair-removal/female-hair-removal
  • /en-us/skin-care/skin-care
  • /en-us/skin-care/skin-care
  • /en-us/skin-care/braun-face
  • /en-us/products/skin-care/braun-face
  • /en-us/male-grooming/shavers-for-men/series-9
  • /en-us/male-grooming/shaving-styling-trimming/shaving-styling-trimming
  • /en-us/female-hair-removal/electric-epilators/silk-epil-9-skinspa-epilator
  • /en-us/sitemap
  • /en-us/imprint

External Links

  • http://www.pgeveryday.com/
  • http://www.pgestore.com
  • http://www.oldspice.com
  • http://www.gillette.com
  • http://www.braun.com/global/home.html
  • http://ca.braun.com/en-ca
  • http://ca.braun.com/fr-ca
  • http://us.braun.com/en-us
  • http://www.braun.com/ar/home.html
  • http://www.braun.com/br/home.html
  • http://www.braun.com/cl/home.html
  • http://www.braun.de/de-de
  • http://www.braun.be/nl-be
  • http://www.braun.be/fr-be
  • http://www.braun.dk/en
  • http://www.braun.fi/en
  • http://fr.braun.com/fr-fr
  • http://www.braun.de/de-de
  • http://braun.braun.com/gr/home.html
  • http://it.braun.com/it-it
  • http://www.braun.nl/nl-nl
  • http://www.braun.no/en
  • http://www.braun.pl/pl-pl
  • http://www.braun.com/pt/home.html
  • http://es.braun.com/es-es
  • http://se.braun.com/en
  • http://www.braun.de/de-de
  • http://uk.braun.com/en-gb
  • http://www.braun.cz/cs-cz
  • http://www.braun.hu/hu-hu
  • http://www.braun.ro/ro-ro
  • http://www.braun.ru/ru-ru
  • http://www.braun.com/sk/home.html
  • http://tr.braun.com/tr-tr
  • http://ae.braun.com/ar-ae
  • http://ae.braun.com/en
  • http://www.braun.com/za/home.html
  • http://www.braun.com/cn/home.html
  • http://hk.braun.com/zh-hk
  • http://in.braun.com/en-in
  • http://www.braun.com/il/home.html
  • http://www.braun.jp/ja-jp
  • http://www.braun.kr/ko-kr
  • http://www.braun.com/pk/home.html
  • http://www.braun.com/tw/home.html
  • http://au.braun.com/en-au
  • http://www.braun.com/anz/home.html
  • http://www.braunhousehold.com/en-us
  • http://www.oralb.com/
  • http://www.braun-clocks.com
  • http://www.brauntherms.com/
  • http://www.braunbloodpressuremonitors.com/
  • http://www.service.braun.com/home.asp?rg=NA&c=US&l=GB&typ=h
  • http://www.pgcareers.com/
  • https://www.facebook.com/Braun
  • https://www.youtube.com/braun
  • https://twitter.com/Braun
  • https://pgconsumersupport.secure.force.com/ContactUs?brand=Braun&country=United+States+of+America&language=English-US
  • http://www.pgcareers.com
  • http://www.oralb.com/
  • http://www.braunhousehold.com/en-us
  • http://www.braun-clocks.com/
  • http://www.brauntherms.com/
  • http://www.braunbloodpressuremonitors.com/
  • http://www.pg.com/en_US/terms_conditions/index.shtml
  • http://www.pg.com/privacy/english/privacy_notice.shtml
  • http://www.pg.com/en_US/privacy/en_na/oba_notice.shtml
  • http://www.pg.com/privacy/optsengine/opts_engine_std_brandopts.do?brand=pgbrands&sub=9999
  • http://www.bbb.org/cincinnati/business-reviews/manufacturers-and-producers/the-procter-gamble-company-in-cincinnati-oh-3036

NoIndex , NoFollow, DoDollow Links

Total NoIndex Links 0
Total NoFollow Links 0
Total DoFollow Links 121
NoIndex Enabled by Meta Robot? No
NoFollow Enabled by Meta Robot? No

NoIndex Links

NoFollow Links



Knowledge Base

NoIndex : noindex directive is a meta tag value. noindex directive is for not to show your website on search engine results. You must not set ‘noindex’ as value in meta tags if you want to be your website on search engine result.

By default, a webpage is set to “index.” You should add a <meta name="robots" content="noindex" /> directive to a webpage in the <head> section of the HTML if you do not want search engines to crawl a given page and include it in the SERPs (Search Engine Results Pages).

DoFollow & NoFollow : nofollow directive is a meta tag value. Nofollow directive is for not to follow any links of your website by search engine bots. You must not set ‘nofollow’ as value in meta tags if you want follow your link by search engine bots.

By default, links are set to “follow.” You would set a link to “nofollow” in this way: <a href="http://www.example.com/" rel="nofollow">Anchor Text</a> if you want to suggest to Google that the hyperlink should not pass any link equity/SEO value to the link target.

Learn more

SEO Friendly Links

Links of your site are SEO friendly.

Knowledge Base
We recommend using hyphens rather than underscores in your URLs for SEO.

Favicon

Your site does not have favicon.

Learn more

Image 'alt' Test

Your site have 3 images without alt text.

Images Without alt

  • http://cdn.ares.pgsitecore.com/en-us/-/media/Braun_US/Images/Callouts/Carousels/braun-silk-expert-ipl.jpg?h=566&la=en-US&w=1600&v=1-201611161702

Knowledge Base
The Alt Attribute specifies an alternate text for an image, if the image cannot be displayed.

It takes minimal effort to add the alt="some text to describe your image" that we recommend they be added to your image tags.
Learn more

DOC Type

DOC Type : <!DOCTYPE html>


Page have doc type.

Knowledge Base
doc type is not SEO factor but it is checked for validating your web page. So set a doctype at your html page.
Learn more

Depreciated HTML Tag

Your site does not have any depreciated HTML tag.
Knowledge Base
Older HTML tags and attributes that have been superseded by other more functional or flexible alternatives (whether as HTML or as CSS ) are declared as deprecated in HTML4 by the W3C - the consortium that sets the HTML standards. Browsers should continue to support deprecated tags and attributes, but eventually these tags are likely to become obsolete and so future support cannot be guaranteed.

HTML Page Size

HTML Page Size : 137 KB


HTML page size is > 100KB

Knowledge Base
HTML page size is the one of the main factors of webpage loading time. It should be less than 100 KB according to google recommendation. Note that, this size not including external css, js or images files. So small page size less loading time.

To reduce your page size follow these steps
1) Move all your css and js code to external file.
2) make sure your text content be on top of the page so that it can displayed before full page loading.
3) Reduce or compress all the image, flash media file etc. will be better if these files are less than 100 KB
Learn more

GZIP Compression

GZIP Compressed Size : 30 KB


GZIP compression is enabled.

Knowledge Base
GZIP is a generic compressor that can be applied to any stream of bytes: under the hood it remembers some of the previously seen content and attempts to find and replace duplicate data fragments in an efficient way - for the curious, great low-level explanation of GZIP. However, in practice, GZIP performs best on text-based content, often achieving compression rates of as high as 70-90% for larger files, whereas running GZIP on assets that are already compressed via alternative algorithms (e.g. most image formats) yields little to no improvement. It is also recommended that, GZIP compressed size should be <=33 KB

Inline CSS

Your site does not have any inline css.
Knowledge Base
Inline css is the css code reside in html page under html tags not in external .css file. Inline css increases the loading time of your webpage which is an important search engine ranking factor. So try not to use inline css.

Internal CSS

Your site does not have any internal css.

Knowledge Base
Internal css is the css codes which resides on html page inside style tag. Internal css is increases loading time since no page caching is possible for internal css. Try to put your css code in external file.

Micro Data Schema Test

Site failed micro data schema test.
Knowledge Base
Micro data is the information underlying a html string or paragraph. Consider a string “Avatar”, it could refer a profile picture on forum, blog or social networking site or may it refer to a highly successful 3D movie. Microdot is used to specify the reference or underlying information about an html string. Microdata gives chances to search engine and other application for better understanding of your content and better display significantly on search result.
Learn more

IP & DNS Report

IPv4 137.177.82.131
IPv6 Not Compatiable
DNS Report
SLHostClassTTLTypePRITargetIP
1Braun.comIN600A137.177.82.131
2Braun.comIN600NSns02.savvis.net
3Braun.comIN600NSns04.savvis.net
4Braun.comIN600NSns01.savvis.net
5Braun.comIN600NSns03.savvis.net
6Braun.comIN600NSns05.savvis.net
7Braun.comIN600MX10gillette.buergstadt.net

IP Canonicalization Test

Site passed IP canonicalization test.

Knowledge Base
If multiple domain name is registered under single ip address the search bots can label other sites as duplicates of one sites. This is ip canonicalization. Little bit like url canonicalizaion. To solve this use redirects.
Learn more

URL Canonicalization Test

Site passed URL canonicalization test.

Knowledge Base
Canonical tags make your all urls those lead to a single address or webpage into a single url. Like :
<link rel="canonical" href="https://mywebsite.com/home" />
<link rel="canonical" href="https://www.mywebsite.com/home" />
Both refer to the link mywebsite.com/home. So all the different url with same content or page now comes under the link or url mywebsite.com/home. Which will boost up your search engine ranking by eliminating content duplication. Use canonical tag for all the same urls.
Learn more

Plain Text Email Test

Site passed plain text email test. No plain text email found.

Plain Text Email List



Knowledge Base
Plain text email address is vulnerable to email scraping agents. An email scrapping agent crawls your website and collects every Email address which written in plain text. So existence of plain text email address in your website can help spammers in email Harvesting. This could be a bad sign for search engine.

To fight this you can obfuscate your email addresses in several ways:
1) CSS pseudo classes.
2) Writing backward your email address.
3) Turn of display using css.
4) Obfuscate your email address using javascript.
5) Using wordpress and php (wordpress site only).
Learn more

cURL Response

urlhttp://us.braun.com/en-uscontent typetext/html; charset=utf-8
http code200header size1749
request size614filetime-1
ssl verify result0redirect count3
total time0.646682namelookup time0.074904
connect time0.103123pretransfer time0.10325
size upload0size download140700
speed download217572speed upload0
download content length-1upload content length-1
starttransfer time0.264229redirect time0.243534
redirect urlprimary ip137.177.83.156
certinfoprimary port80
local ip149.56.33.22local port57194

Mobile Friendly Check


Mobile Friendly : Yes

Score : 99

Localized Rule Name Rule Impact
Mobile viewport not set 0
Text too small to read 0
Uses incompatible plugins 0
Content wider than screen 0
Links too close together 0.3
CMS:
Locale: en_US
Roboted Resources: 43
Transient Fetch Failure Resources: 0

Google Page Speed Insight (Mobile)

Page Speed

Usability Score

Page Statistics


numberResources50numberHosts6
totalRequestBytes6664numberStaticResources44
htmlResponseBytes87675overTheWireResponeBytes2657244
cssResponseBytes1665228imageResponseBytes239452
javascriptResponseBytes513524otherResponseBytes1251
numberJsResources7numberCssResources3


Avoid App Install Interstitials That Hide Content

Your page does not appear to have any app install interstitials that hide a significant amount of content. Learn more about the importance of avoiding the use of app install interstitials.

Avoid Plugins

Your page does not appear to use plugins, which would prevent content from being usable on many platforms. Learn more about the importance of avoiding plugins.

Configure Viewport

Your page specifies a viewport matching the device's size, which allows it to render properly on all devices. Learn more about configuring viewports.

Size Content to Viewport

The contents of your page fit within the viewport. Learn more about sizing content to the viewport.

Size Tap Targets Appropriately

Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. Consider making these tap targets larger to provide a better user experience.The following tap targets are close to other nearby tap targets and may need additional spacing around them.

  • The tap target <li class=""></li> is close to 2 other tap targets
  • The tap target <li class="active"></li> is close to 3 other tap targets

Use Legible Font Sizes

The text on your page is legible. Learn more about using legible font sizes.

Landing Page Redirects

Your page has 3 redirects. Redirects introduce additional delays before the page can be loaded.
Avoid landing page redirects for the following chain of redirected URLs:

  • http://braun.com/
  • http://www.braun.com/
  • http://www.braun.com/us/home.html
  • http://us.braun.com/en-us

GZIP Compression

You have compression enabled. Learn more about enabling compression.

Leverage Browser Caching

Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
Leverage browser caching for the following cacheable resources:

  • http://cdn.pricespider.com/1/lib/1.5.3/ps-widget.js
  • http://cdn.pricespider.com/1/lib/ps-widget.js
  • https://cdn.pricespider.com/1/1766/config.js

Server Response Time

Your server responded quickly. Learn more about server response time optimization.

Minify CSS

Your CSS is minified. Learn more about minifying CSS.

Minify HTML

Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.
Minify HTML for the following resources to reduce their size by 1.4KiB ( 11% reduction ).

  • http://us.braun.com/en-us could save 1.4KiB ( 11%reduction )

Minify JavaScript

Your JavaScript content is minified. Learn more about minifying HTML.

Render-blocking JavaScript and CSS

Your page has (3) blocking script resources and (0) blocking CSS resources. This causes a delay in rendering your page. None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.

Render-blocking JavaScript

  • http://cdn.ares.pgsitecore.com/bundles/styles/braun_us/en-us/smartphone/globalltr?v=yYPFI1M1fE2_6KFCQ154y3MTXdfKSXf25TcqjYrLqLk1
  • http://cdn.ares.pgsitecore.com/bundles/styles/braun_us/en-us/smartphone/sitemaster?v=h25-9ZcRVpBYbOsN4d4EW1Wl6ZHaZDBEZwX4rvFg_cI1
  • http://cdn.ares.pgsitecore.com/bundles/styles/braun_us/en-us/smartphone/sitelocale?v=pBuPT6BXVWQGzH5Pv9VSlTLHitrQlg00ISQBlunnoE01

Render-blocking CSS

Optimize Images

Properly formatting and compressing images can save many bytes of data.
Optimize the following images to reduce their transfer size by 104.2KiB ( 48% reduction ).

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Prioritize Visible Content

You have the above-the-fold content properly prioritized. Learn more about prioritizing visible content.

Google Page Speed Insight (Desktop)


Page Statistics


numberResources56numberHosts8
totalRequestBytes7457numberStaticResources49
htmlResponseBytes141132overTheWireResponeBytes4682948
cssResponseBytes3128683imageResponseBytes562369
javascriptResponseBytes597593otherResponseBytes1251
numberJsResources10numberCssResources3


Page Speed

Landing Page Redirects

Your page has 3 redirects. Redirects introduce additional delays before the page can be loaded.
Avoid landing page redirects for the following chain of redirected URLs:

  • http://braun.com/
  • http://www.braun.com/
  • http://www.braun.com/us/home.html
  • http://us.braun.com/en-us

GZIP Compression

You have compression enabled. Learn more about enabling compression.

Leverage Browser Caching

Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
Leverage browser caching for the following cacheable resources:

  • http://cdn.pricespider.com/1/lib/1.5.3/ps-widget.js
  • http://cdn.pricespider.com/1/lib/ps-widget.js
  • https://cdn.pricespider.com/1/1766/config.js

Server Response Time

Your server responded quickly. Learn more about server response time optimization.

Minify CSS

Compacting CSS code can save many bytes of data and speed up download and parse times.
Minify CSS for the following resources to reduce their size by 15KiB ( 20% reduction ).

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Minify HTML

Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.
Minify HTML for the following resources to reduce their size by 2.5KiB ( 13% reduction ).

  • http://us.braun.com/en-us could save 2.5KiB ( 13%reduction )

Minify JavaScript

Your JavaScript content is minified. Learn more about minifying HTML.

Render-blocking JavaScript and CSS

Your page has (3) blocking script resources and (0) blocking CSS resources. This causes a delay in rendering your page. None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.

Render-blocking JavaScript

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Render-blocking CSS

Optimize Images

Properly formatting and compressing images can save many bytes of data.
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Prioritize Visible Content

You have the above-the-fold content properly prioritized. Learn more about prioritizing visible content.
smallseotool | on-page SEO audit found 18 major issues

Page Title

Page Title : PHILLIPS: 20th Century and Contemporary Art and Design Auctions


Your page title exceeds 60 characters. It's not good.

Knowledge Base
Title tags which are technically called title elements define the title of a document. Title tags are often used on search engine results pages to display preview snippets for a given page, and are important both for SEO and social sharing.

Ideally, your Title tag should be less than 60 characters.

Meta Description

Meta Description : Phillips is synonymous with contemporary culture. As the most forward-looking of the international auction houses, we have set ourselves apart through our focus on the defining aesthetic movements of the 20th century as well as today's most cutting-edge art. Headquartered in New York and London, with offices throughout the world, Phillips conducts sales in a select number of categories: Contemporary Art, Photographs, Editions, Design and Jewelry. Additionally, our core art business includes curating exhibitions, brokering private sales, advising estates and corporate clients and consulting with private individuals on the management of their collections. Accordingly, Phillips boutique, ‘white glove’ service best positions our firm to provide superior counsel to new and seasoned collectors alike.


Your meta description exceeds 150 characters. It's not good.

Knowledge Base
A meta description is an HTML and XHTML element that describes your page to search engines. While the perceived (and real) importance of meta data has depreciated, the attribute still plays an important role in SEO rankings.

Meta descriptions can be any length, but search engines generally truncate snippets longer than 160 characters. It is best to keep meta descriptions under 150 characters.

Meta Keyword

Meta Keyword :


Your site do not have any meta keyword.

Knowledge Base
Although many SEO experts will tell you that keywords are no longer relevant for SEO, the effort to add keywords is so minimal that we continue to advise that keywords be used as part of your SEO.

Single Keywords

Keyword Occurrence Density Possible Spam
Buy 7 1.759 % Yes
Auction 7 1.759 % No
Calendar 6 1.508 % No
Editions 5 1.256 % No
Departments 4 1.005 % No
Sign 4 1.005 % No
Article 4 1.005 % No
Art 4 1.005 % No
Log 4 1.005 % No
Design 4 1.005 % No
Evening 4 1.005 % No
Day 4 1.005 % No
January 4 1.005 % No
Sell 4 1.005 % No
Feature 4 1.005 % No
Locations 3 0.754 % No
Phillips 3 0.754 % No
London 3 0.754 % No
York 3 0.754 % No
Careers 3 0.754 % No

Two Word Keywords

Keyword Occurrence Density Possible Spam
New Now 6 1.508 % No
How to 4 1.005 % No
Feature Article 4 1.005 % No
Contemporary Art 3 0.754 % No
Century Contemporary 3 0.754 % No
20th Century 3 0.754 % No
Press Careers 3 0.754 % No
New York 3 0.754 % No
Locations Press 3 0.754 % No
Sign Up 3 0.754 % No
Evening Day 3 0.754 % No
Day Editions 3 0.754 % No
Now Digital 2 0.503 % No
Editions New 2 0.503 % No
Article New 2 0.503 % No
Log In 2 0.503 % No
Up Log 2 0.503 % No
Team Locations 2 0.503 % No
History Our 2 0.503 % No
About Us 2 0.503 % No

Three Word Keywords

Keyword Occurrence Density Possible Spam
Century Contemporary Art 3 0.754 % No
20th Century Contemporary 3 0.754 % No
Locations Press Careers 3 0.754 % No
Evening Day Editions 3 0.754 % No
Subscriptions About Us 2 0.503 % No
Catalogue Subscriptions About 2 0.503 % No
About Us Our 2 0.503 % No
Our History Our 2 0.503 % No
History Our Team 2 0.503 % No
Catalogues Catalogue Subscriptions 2 0.503 % No
Buy Catalogues Catalogue 2 0.503 % No
to Sell Private 2 0.503 % No
How to Sell 2 0.503 % No
Sell Private Services 2 0.503 % No
Private Services Buy 2 0.503 % No
Services Buy Catalogues 2 0.503 % No
Feature Article Design 2 0.503 % No
Our Team Locations 2 0.503 % No
My Favorites My 2 0.503 % No
Account My Favorites 2 0.503 % No

Four Word Keywords

Keyword Occurrence Density Possible Spam
20th Century Contemporary Art 3 0.754 % No
Catalogues Catalogue Subscriptions About 2 0.503 % No
Buy Catalogues Catalogue Subscriptions 2 0.503 % No
Catalogue Subscriptions About Us 2 0.503 % No
Services Buy Catalogues Catalogue 2 0.503 % No
About Us Our History 2 0.503 % No
Us Our History Our 2 0.503 % No
Private Services Buy Catalogues 2 0.503 % No
to Buy How to 2 0.503 % No
How to Buy How 2 0.503 % No
Buy How to Sell 2 0.503 % No
How to Sell Private 2 0.503 % No
Sell Private Services Buy 2 0.503 % No
to Sell Private Services 2 0.503 % No
Our History Our Team 2 0.503 % No
History Our Team Locations 2 0.503 % No
My Favorites My Artists 2 0.503 % No
Account My Favorites My 2 0.503 % No
Favorites My Artists Log 2 0.503 % No
My Artists Log Out 2 0.503 % No

Keyword Usage

The most using keywords do not match with meta keywords.

Knowledge Base
Keyword consistency means having the keywords or sets of keywords that you want to rank for in searches spread over all the elements of a particular web page.

This should not be confused with keyword density. Keyword density means the number of times a keyword is featured in the website content and this practice is no longer a deciding factor in improving the search ranking of your website.

Keyword consistency, on the other hand, is a logical consideration for ranking high in search results, given that the keywords chosen for a particular web page indicate the category or topic of the page, and this is what search engines are looking for.

Total Words

Total Words : 398

Knowledge Base
Unique words are uncommon words that reflects your site features and informations. Search engine metrics are not intended to use unique words as ranking factor but it is still useful to get a proper picture of your site contents. Using positive unique words like complete, perfect, shiny, is a good idea user experience.

Stop words are common words like all the preposition, some generic words like download, click me, offer, win etc. since most used keyword may be a slight factor for visitors you are encouraged to use more unique words and less stop words.

Text/HTML Ratio Test

Site failed text/HTML ratio test.

Text/HTML Ratio Test : 18%

Knowledge Base
The ideal page's ratio of text to HTML code is between 20% to 60%. A result of less than 20% it means you need to write more text on your web page while if more than 60% your page might be considered as spam.

HTML Headings

H1(0)

H2(14)

  • Spring 2017 Auction Season
  • That Day: Laura Wilson, Pictures in the American West
  • Evening & Day Editions
  • New Now
  • Abstract Expressionism
  • 'Wade Guyton'
  • The Cultivated Eye: Lee Mindel's Loft
  • Body as Canvas: Haring & Bill T. Jones
  • Our Buying Guide to London's New Now
  • The "Free Enthusiasm" of Carlo Mollino's Minola Commission
  • Buy catalogues.
  • Bid anywhere.
  • Art starts here.
  • Follow us.

H3(0)

H4(0)

H5(0)

H6(0)

Knowledge Base
Heading tags, as their name suggests, are used to differentiate the headings and sub-headings of a page from the rest of the content. These tags are also known to webmasters as HTML header tags, head tags and SEO header tags. The most important heading tag is the H1 tag and least important is the H6 tag.

The H1 is the most important tag and it should never be skipped on a page. Search spiders pay attention to the words used in the H1 tag and it should contain a basic description of the page content, just as the page title does.

robot.txt

Your site have robot.txt

Knowledge Base
When search engine spiders crawl a website, they typically start by identifying a robots.txt file at the root domain level. Upon identification, the crawler reads the file directives to identify directories and files that may be blocked. Blocked filed can be created with the robots.txt generator; these files are, in some ways, the opposite of those in a website sitemap, which typically includes pages to be included when a search engine crawls a website.

Sitemap

Your site does not have sitemap


Knowledge Base
Sitemaps are a list of pages on a website that is accessible to all users. An XML sitemap is a way for website owners to tell search engines about all the pages that exist on their website and which links on your website are more important than others along with how frequently you update your website.

While sitemaps do not boost your search rankings, it allows search engines to better crawl your website and every website should have one.

Also keep these things in mind:
1) Sitemaps must be less than 10 MB (10,485,760 bytes) and can contain maximum 50,000 urls. if you have more uls than this create multiple sitemap files and use a sitemap index file.
2) Put your sitemap in your website root directory and add the url of your sitemap in robots.txt.
3) sitemap.xml can be compressed using grip for faster loading.

Internal Vs. External Links

Total Internal Links? 52
Total External Links? 20

Internal Links

  • /auctions/auction/UK030117
  • /auctions/auction/NY010117
  • /digitalsaleroom
  • /auctions/past
  • /calendar
  • /auctions/exhibitions
  • /departments
  • /departments/department?DepartmentName=Contemporary
  • /departments/department?DepartmentName=Latin
  • /departments/department?DepartmentName=Photographs
  • /departments/department?DepartmentName=Editions
  • /departments/department?DepartmentName=Design
  • /departments/department?DepartmentName=Watches
  • /departments/department?DepartmentName=Jewelry
  • /buysell/buy
  • /buysell/sell
  • /buysell/private
  • /catalogues/buy
  • /catalogues/subscribe
  • /about
  • /team
  • /contact/locations
  • /press
  • /careers
  • /features
  • /video
  • /signup
  • /login
  • /account
  • /favorites
  • /follows
  • /
  • /auctions/auction/UK030117
  • /auctions/auction/NY010117
  • /departments/department?DepartmentName=Design
  • /account
  • /favorites
  • /follows
  • /calendar/filter/FilterMonth=January%202017!March%202017!April%202017!May%202017!June%202017
  • /auctions/exhibition/EX040117
  • /auctions/auction/UK030117
  • /auctions/auction/NY010117
  • /feature/wade-guyton-mamco
  • /article/8282469/the-cultivated-eye-lee-mindel-loft
  • /article/8188152/body-as-canvas-haring-bill-t-jones
  • /article/8405234/auction-highlights-our-buying-guide-to-london-s-new-now-with-artsy
  • /article/8339875/the-free-enthusiasm-of-carlo-mollino-minola-commission
  • /catalogues/buy
  • /contact/locations
  • /press
  • /careers
  • /about/privacy

External Links

  • http://browsehappy.com/
  • http://www.google.com/chromeframe/?redirect=true
  • http://www.facebook.com/phillipsauction
  • http://twitter.com/phillipsauction
  • http://pinterest.com/phillipsauction
  • http://phillipsauction.tumblr.com
  • http://www.youtube.com/user/PhillipsDePury
  • https://plus.google.com/117127177802638090094
  • https://itunes.apple.com/us/app/phillips/id397496674?mt=8
  • https://live.phillips.com/
  • feature/royal-academy-abstract-expressionism
  • https://itunes.apple.com/us/app/phillips/id397496674?mt=8
  • https://www.facebook.com/phillipsauction
  • https://twitter.com/phillipsauction
  • https://www.instagram.com/phillipsauction/
  • https://www.pinterest.com/phillipsauction/
  • http://phillipsauction.tumblr.com/
  • https://plus.google.com/+PhillipsAuctioneers
  • http://www.youtube.com/c/PhillipsAuctioneers
  • https://vimeo.com/phillipsauction

NoIndex , NoFollow, DoDollow Links

Total NoIndex Links 0
Total NoFollow Links 0
Total DoFollow Links 72
NoIndex Enabled by Meta Robot? No
NoFollow Enabled by Meta Robot? No

NoIndex Links

NoFollow Links



Knowledge Base

NoIndex : noindex directive is a meta tag value. noindex directive is for not to show your website on search engine results. You must not set ‘noindex’ as value in meta tags if you want to be your website on search engine result.

By default, a webpage is set to “index.” You should add a <meta name="robots" content="noindex" /> directive to a webpage in the <head> section of the HTML if you do not want search engines to crawl a given page and include it in the SERPs (Search Engine Results Pages).

DoFollow & NoFollow : nofollow directive is a meta tag value. Nofollow directive is for not to follow any links of your website by search engine bots. You must not set ‘nofollow’ as value in meta tags if you want follow your link by search engine bots.

By default, links are set to “follow.” You would set a link to “nofollow” in this way: <a href="http://www.example.com/" rel="nofollow">Anchor Text</a> if you want to suggest to Google that the hyperlink should not pass any link equity/SEO value to the link target.

Learn more

SEO Friendly Links

Links of your site are SEO friendly.

Knowledge Base
We recommend using hyphens rather than underscores in your URLs for SEO.

Favicon

Your site does not have favicon.

Learn more

Image 'alt' Test

Your site have 4 images without alt text.

Images Without alt

  • /Content/homepage/footer_catalogue.png
  • /Content/homepage/footer_phone.png
  • /Content/homepage/appstore_badge.svg
  • //googleads.g.doubleclick.net/pagead/viewthroughconversion/1037445446/?value=0&guid=ON&script=0

Knowledge Base
The Alt Attribute specifies an alternate text for an image, if the image cannot be displayed.

It takes minimal effort to add the alt="some text to describe your image" that we recommend they be added to your image tags.
Learn more

DOC Type

DOC Type : <!DOCTYPE HTML>


Page have doc type.

Knowledge Base
doc type is not SEO factor but it is checked for validating your web page. So set a doctype at your html page.
Learn more

Depreciated HTML Tag

Your site does not have any depreciated HTML tag.
Knowledge Base
Older HTML tags and attributes that have been superseded by other more functional or flexible alternatives (whether as HTML or as CSS ) are declared as deprecated in HTML4 by the W3C - the consortium that sets the HTML standards. Browsers should continue to support deprecated tags and attributes, but eventually these tags are likely to become obsolete and so future support cannot be guaranteed.

HTML Page Size

HTML Page Size : 36 KB


HTML page size is <= 100KB

Knowledge Base
HTML page size is the one of the main factors of webpage loading time. It should be less than 100 KB according to google recommendation. Note that, this size not including external css, js or images files. So small page size less loading time.

To reduce your page size follow these steps
1) Move all your css and js code to external file.
2) make sure your text content be on top of the page so that it can displayed before full page loading.
3) Reduce or compress all the image, flash media file etc. will be better if these files are less than 100 KB
Learn more

GZIP Compression

GZIP compression is disabled.

Knowledge Base
GZIP is a generic compressor that can be applied to any stream of bytes: under the hood it remembers some of the previously seen content and attempts to find and replace duplicate data fragments in an efficient way - for the curious, great low-level explanation of GZIP. However, in practice, GZIP performs best on text-based content, often achieving compression rates of as high as 70-90% for larger files, whereas running GZIP on assets that are already compressed via alternative algorithms (e.g. most image formats) yields little to no improvement. It is also recommended that, GZIP compressed size should be <=33 KB

Inline CSS

Your site have 19 inline css.

Inline CSS

  • <div class="image-container" style="background-image:url(https://8675fa3b12fbaae97df1-49af760ec3cce3b92480c70a3569b570.ssl.cf2.rackcdn.com/HomePage/slide-104.jpg);background-size:cover;background-position:0% 0%;"></div>
  • <div class="image-container" style="background-image:url(https://8675fa3b12fbaae97df1-49af760ec3cce3b92480c70a3569b570.ssl.cf2.rackcdn.com/HomePage/slide-103.jpg);background-size:cover;background-position:0% 0%;"></div>
  • <div class="image-container" style="background-image:url(https://8675fa3b12fbaae97df1-49af760ec3cce3b92480c70a3569b570.ssl.cf2.rackcdn.com/HomePage/slide-99.jpg);background-size:cover;background-position:0% 0%;"></div>
  • <div class="image-container" style="background-image:url(https://8675fa3b12fbaae97df1-49af760ec3cce3b92480c70a3569b570.ssl.cf2.rackcdn.com/HomePage/slide-102.jpg);background-size:cover;background-position:0% 0%;"></div>
  • <div class="image-container" style="background-image:url(https://8675fa3b12fbaae97df1-49af760ec3cce3b92480c70a3569b570.ssl.cf2.rackcdn.com/HomePage/slide-78.jpg);background-size:cover;background-position:0% 0%;"></div>
  • <div class="image-container" style="background-image:url(https://8675fa3b12fbaae97df1-49af760ec3cce3b92480c70a3569b570.ssl.cf2.rackcdn.com/HomePage/slide-81.jpg);background-size:cover;background-position:0% 0%;"></div>
  • <div class="track" style="width:0;height:100%;transition:all 500ms ease;transform:translateX(-0px);-webkit-transform:translateX(-0px);"></div>
  • <div class="caption-slide" id="104" style="width:0;"></div>
  • <div class="caption-slide" id="103" style="width:0;"></div>
  • <div class="caption-slide" id="99" style="width:0;"></div>
  • <div class="caption-slide" id="102" style="width:0;"></div>
  • <div class="caption-slide" id="78" style="width:0;"></div>
  • <div class="caption-slide" id="81" style="width:0;"></div>
  • <div class="image-container" style="background-image:url(https://8675fa3b12fbaae97df1-49af760ec3cce3b92480c70a3569b570.ssl.cf2.rackcdn.com/HomePage/featuredContent-124.jpg);background-size:cover;background-position:50% 50%;"></div>
  • <div class="image-container" style="background-image:url(https://8675fa3b12fbaae97df1-49af760ec3cce3b92480c70a3569b570.ssl.cf2.rackcdn.com/HomePage/featuredContent-114.jpg);background-size:cover;background-position:50% 50%;"></div>
  • <div class="image-container" style="background-image:url(https://8675fa3b12fbaae97df1-49af760ec3cce3b92480c70a3569b570.ssl.cf2.rackcdn.com/HomePage/featuredContent-122.jpg);background-size:cover;background-position:50% 50%;"></div>
  • <div class="image-container" style="background-image:url(https://8675fa3b12fbaae97df1-49af760ec3cce3b92480c70a3569b570.ssl.cf2.rackcdn.com/HomePage/featuredContent-120.jpg);background-size:cover;background-position:50% 50%;"></div>
  • <div style="display:inline;"></div>
  • <img height="1" width="1" style="border-style:none;" alt="" src="//googleads.g.doubleclick.net/pagead/viewthroughconversion/1037445446/?value=0&amp;guid=ON&amp;script=0"/>

Knowledge Base
Inline css is the css code reside in html page under html tags not in external .css file. Inline css increases the loading time of your webpage which is an important search engine ranking factor. So try not to use inline css.

Internal CSS

Your site does not have any internal css.

Knowledge Base
Internal css is the css codes which resides on html page inside style tag. Internal css is increases loading time since no page caching is possible for internal css. Try to put your css code in external file.

Micro Data Schema Test

Site failed micro data schema test.
Knowledge Base
Micro data is the information underlying a html string or paragraph. Consider a string “Avatar”, it could refer a profile picture on forum, blog or social networking site or may it refer to a highly successful 3D movie. Microdot is used to specify the reference or underlying information about an html string. Microdata gives chances to search engine and other application for better understanding of your content and better display significantly on search result.
Learn more

IP & DNS Report

IPv4 192.237.143.155
IPv6 Not Compatiable
DNS Report
SLHostClassTTLTypePRITargetIP
1Phillips.comIN300A192.237.143.155
2Phillips.comIN300NSdns146.b.register.com
3Phillips.comIN300NSdns010.d.register.com
4Phillips.comIN300NSdns115.c.register.com
5Phillips.comIN300NSdns061.a.register.com
6Phillips.comIN300MX0us-smtp-inbound-1.mimecast.com
7Phillips.comIN300MX5us-smtp-inbound-2.mimecast.com

IP Canonicalization Test

Site failed IP canonicalization test.

Knowledge Base
If multiple domain name is registered under single ip address the search bots can label other sites as duplicates of one sites. This is ip canonicalization. Little bit like url canonicalizaion. To solve this use redirects.
Learn more

URL Canonicalization Test

Site passed URL canonicalization test.

Knowledge Base
Canonical tags make your all urls those lead to a single address or webpage into a single url. Like :
<link rel="canonical" href="https://mywebsite.com/home" />
<link rel="canonical" href="https://www.mywebsite.com/home" />
Both refer to the link mywebsite.com/home. So all the different url with same content or page now comes under the link or url mywebsite.com/home. Which will boost up your search engine ranking by eliminating content duplication. Use canonical tag for all the same urls.
Learn more

Plain Text Email Test

Site passed plain text email test. No plain text email found.

Plain Text Email List



Knowledge Base
Plain text email address is vulnerable to email scraping agents. An email scrapping agent crawls your website and collects every Email address which written in plain text. So existence of plain text email address in your website can help spammers in email Harvesting. This could be a bad sign for search engine.

To fight this you can obfuscate your email addresses in several ways:
1) CSS pseudo classes.
2) Writing backward your email address.
3) Turn of display using css.
4) Obfuscate your email address using javascript.
5) Using wordpress and php (wordpress site only).
Learn more

cURL Response

urlhttps://www.phillips.com/content typetext/html; charset=utf-8
http code200header size683
request size258filetime-1
ssl verify result0redirect count1
total time0.367597namelookup time0.057146
connect time0.073922pretransfer time0.11917
size upload0size download37271
speed download101390speed upload0
download content length37271upload content length-1
starttransfer time0.173867redirect time0.176714
redirect urlprimary ip69.164.18.17
certinfoprimary port443
local ip149.56.33.22local port34166

Mobile Friendly Check


Mobile Friendly : Unknown

Score : Unknown

Localized Rule Name Rule Impact
No data to show.
CMS:
Locale:
Roboted Resources:
Transient Fetch Failure Resources:

Google Page Speed Insight (Mobile)

Page Speed

Usability Score

Page Statistics


numberResources48numberHosts9
totalRequestBytes5382numberStaticResources32
htmlResponseBytes39838overTheWireResponeBytes8468892
cssResponseBytes385578imageResponseBytes4682071
javascriptResponseBytes2799282otherResponseBytes1659
numberJsResources12numberCssResources7


Avoid App Install Interstitials That Hide Content

Your page does not appear to have any app install interstitials that hide a significant amount of content. Learn more about the importance of avoiding the use of app install interstitials.

Avoid Plugins

Your page does not appear to use plugins, which would prevent content from being usable on many platforms. Learn more about the importance of avoiding plugins.

Configure Viewport

Your page specifies a viewport matching the device's size, which allows it to render properly on all devices. Learn more about configuring viewports.

Size Content to Viewport

The contents of your page fit within the viewport. Learn more about sizing content to the viewport.

Size Tap Targets Appropriately

Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. Consider making these tap targets larger to provide a better user experience.The following tap targets are close to other nearby tap targets and may need additional spacing around them.

  • The tap target <a href="/calendar/filt…17!June%202017">Spring 2017 Au…va | Hong Kong</a> is close to 1 other tap targets

Use Legible Font Sizes

The text on your page is legible. Learn more about using legible font sizes.

Landing Page Redirects

Your page has no redirects. Learn more about avoiding landing page redirects

GZIP Compression

Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.
Enable compression for the following resources to reduce their transfer size by 763.1KiB ( 78% reduction ).

  • https://api.phillips.com/api/lookup/makers could save 763.1KiB ( 78%reduction )

Leverage Browser Caching

Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
Leverage browser caching for the following cacheable resources:

  • https://www.phillips.com/Content/homepage/appstore_badge.svg
  • https://www.phillips.com/Content/homepage/footer_catalogue.png
  • https://www.phillips.com/Content/homepage/footer_phone.png
  • https://www.phillips.com/Content/homepage/footer_social.svg
  • https://www.phillips.com/assets/getimagesettings
  • https://www.phillips.com/css/fonts/Portrait/Portrait-Bold-Web.ttf
  • https://www.phillips.com/css/fonts/Portrait/Portrait-BoldItalic-Web.ttf
  • https://www.phillips.com/css/fonts/SeroCompPro-Medium.ttf
  • https://www.phillips.com/css/fonts/SeroCompPro.ttf
  • https://www.phillips.com/css/sass/reacthomepage.min.css
  • https://www.phillips.com/images/LogoBlack.svg
  • https://www.phillips.com/images/layout/aside-icons-2x.png
  • https://www.phillips.com/images/loader.gif
  • https://www.phillips.com/images/menu.svg
  • https://www.phillips.com/images/search.svg
  • https://www.phillips.com/js/libs/picturefill.min.js
  • https://js.stripe.com/v2/
  • https://8675fa3b12fbaae97df1-49af760ec3cce3b92480c70a3569b570.ssl.cf2.rackcdn.com/HomePage/slide-104.jpg
  • https://8675fa3b12fbaae97df1-49af760ec3cce3b92480c70a3569b570.ssl.cf2.rackcdn.com/HomePage/featuredContent-120.jpg
  • https://8675fa3b12fbaae97df1-49af760ec3cce3b92480c70a3569b570.ssl.cf2.rackcdn.com/HomePage/featuredContent-122.jpg
  • https://8675fa3b12fbaae97df1-49af760ec3cce3b92480c70a3569b570.ssl.cf2.rackcdn.com/HomePage/slide-103.jpg
  • https://8675fa3b12fbaae97df1-49af760ec3cce3b92480c70a3569b570.ssl.cf2.rackcdn.com/HomePage/slide-102.jpg
  • https://8675fa3b12fbaae97df1-49af760ec3cce3b92480c70a3569b570.ssl.cf2.rackcdn.com/HomePage/featuredContent-124.jpg
  • https://8675fa3b12fbaae97df1-49af760ec3cce3b92480c70a3569b570.ssl.cf2.rackcdn.com/HomePage/featuredContent-114.jpg
  • https://8675fa3b12fbaae97df1-49af760ec3cce3b92480c70a3569b570.ssl.cf2.rackcdn.com/HomePage/slide-78.jpg
  • https://8675fa3b12fbaae97df1-49af760ec3cce3b92480c70a3569b570.ssl.cf2.rackcdn.com/HomePage/slide-99.jpg
  • https://8675fa3b12fbaae97df1-49af760ec3cce3b92480c70a3569b570.ssl.cf2.rackcdn.com/HomePage/slide-81.jpg
  • https://www.google-analytics.com/analytics.js
  • https://api.phillips.com/api/lookup/makers

Server Response Time

Your server responded quickly. Learn more about server response time optimization.

Minify CSS

Compacting CSS code can save many bytes of data and speed up download and parse times.
Minify CSS for the following resources to reduce their size by 9.5KiB ( 22% reduction ).

  • https://www.phillips.com/css/sass/global.css?v=2.5.0 could save 7.9KiB ( 19%reduction )
  • https://www.phillips.com/css/vendor/normalize.css?v=2.5.0 could save 1.6KiB ( 60%reduction )

Minify HTML

Your HTML is minified. Learn more about minifying HTML.

Minify JavaScript

Your JavaScript content is minified. Learn more about minifying HTML.

Render-blocking JavaScript and CSS

Your page has (7) blocking script resources and (0) blocking CSS resources. This causes a delay in rendering your page. None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.

Render-blocking JavaScript

  • https://www.phillips.com/css/vendor/normalize.css?v=2.5.0
  • https://www.phillips.com/css/sass/fonts.css?v=2.5.0
  • https://www.phillips.com/css/sass/layout.css?v=2.5.0
  • https://www.phillips.com/css/sass/transitional.css?v=2.5.0
  • https://www.phillips.com/css/vendor/jquery.bxslider.css?v=2.5.0
  • https://www.phillips.com/css/sass/global.css?v=2.5.0
  • https://www.phillips.com/css/sass/reacthomepage.min.css

Render-blocking CSS

Optimize Images

Properly formatting and compressing images can save many bytes of data.
Optimize the following images to reduce their transfer size by 1MiB ( 50% reduction ).

  • https://8675fa3b12fbaae97df1-49af760ec3cce3b92480c70a3569b570.ssl.cf2.rackcdn.com/HomePage/featuredContent-114.jpg could save 325.8KiB ( 69%reduction )
  • https://8675fa3b12fbaae97df1-49af760ec3cce3b92480c70a3569b570.ssl.cf2.rackcdn.com/HomePage/featuredContent-122.jpg could save 195.8KiB ( 78%reduction )
  • https://8675fa3b12fbaae97df1-49af760ec3cce3b92480c70a3569b570.ssl.cf2.rackcdn.com/HomePage/featuredContent-124.jpg could save 167.5KiB ( 78%reduction )
  • https://8675fa3b12fbaae97df1-49af760ec3cce3b92480c70a3569b570.ssl.cf2.rackcdn.com/HomePage/slide-104.jpg could save 118.5KiB ( 26%reduction )
  • https://8675fa3b12fbaae97df1-49af760ec3cce3b92480c70a3569b570.ssl.cf2.rackcdn.com/HomePage/featuredContent-120.jpg could save 108.1KiB ( 81%reduction )
  • https://8675fa3b12fbaae97df1-49af760ec3cce3b92480c70a3569b570.ssl.cf2.rackcdn.com/HomePage/slide-81.jpg could save 98.3KiB ( 22%reduction )
  • https://www.phillips.com/images/layout/aside-icons-2x.png could save 7.9KiB ( 65%reduction )
  • https://www.phillips.com/Content/homepage/footer_phone.png could save 5.5KiB ( 17%reduction )

Prioritize Visible Content

You have the above-the-fold content properly prioritized. Learn more about prioritizing visible content.

Google Page Speed Insight (Desktop)


Page Statistics


numberResources48numberHosts9
totalRequestBytes5387numberStaticResources32
htmlResponseBytes39838overTheWireResponeBytes8464275
cssResponseBytes385578imageResponseBytes4677452
javascriptResponseBytes2799281otherResponseBytes1662
numberJsResources12numberCssResources7


Page Speed

Landing Page Redirects

Your page has no redirects. Learn more about avoiding landing page redirects

GZIP Compression

Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.
Enable compression for the following resources to reduce their transfer size by 763.1KiB ( 78% reduction ).

  • https://api.phillips.com/api/lookup/makers could save 763.1KiB ( 78%reduction )

Leverage Browser Caching

Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
Leverage browser caching for the following cacheable resources:

  • https://www.phillips.com/Content/homepage/appstore_badge.svg
  • https://www.phillips.com/Content/homepage/footer_catalogue.png
  • https://www.phillips.com/Content/homepage/footer_phone.png
  • https://www.phillips.com/Content/homepage/footer_social.svg
  • https://www.phillips.com/assets/getimagesettings
  • https://www.phillips.com/css/fonts/Portrait/Portrait-Bold-Web.ttf
  • https://www.phillips.com/css/fonts/Portrait/Portrait-BoldItalic-Web.ttf
  • https://www.phillips.com/css/fonts/SeroCompPro-Medium.ttf
  • https://www.phillips.com/css/fonts/SeroCompPro.ttf
  • https://www.phillips.com/css/sass/reacthomepage.min.css
  • https://www.phillips.com/images/LogoBlack.svg
  • https://www.phillips.com/images/layout/aside-icons.png
  • https://www.phillips.com/images/loader.gif
  • https://www.phillips.com/images/menu.svg
  • https://www.phillips.com/images/search.svg
  • https://www.phillips.com/js/libs/picturefill.min.js
  • https://js.stripe.com/v2/
  • https://8675fa3b12fbaae97df1-49af760ec3cce3b92480c70a3569b570.ssl.cf2.rackcdn.com/HomePage/slide-104.jpg
  • https://8675fa3b12fbaae97df1-49af760ec3cce3b92480c70a3569b570.ssl.cf2.rackcdn.com/HomePage/slide-102.jpg
  • https://8675fa3b12fbaae97df1-49af760ec3cce3b92480c70a3569b570.ssl.cf2.rackcdn.com/HomePage/featuredContent-120.jpg
  • https://8675fa3b12fbaae97df1-49af760ec3cce3b92480c70a3569b570.ssl.cf2.rackcdn.com/HomePage/slide-103.jpg
  • https://8675fa3b12fbaae97df1-49af760ec3cce3b92480c70a3569b570.ssl.cf2.rackcdn.com/HomePage/featuredContent-122.jpg
  • https://8675fa3b12fbaae97df1-49af760ec3cce3b92480c70a3569b570.ssl.cf2.rackcdn.com/HomePage/featuredContent-124.jpg
  • https://8675fa3b12fbaae97df1-49af760ec3cce3b92480c70a3569b570.ssl.cf2.rackcdn.com/HomePage/slide-78.jpg
  • https://8675fa3b12fbaae97df1-49af760ec3cce3b92480c70a3569b570.ssl.cf2.rackcdn.com/HomePage/featuredContent-114.jpg
  • https://8675fa3b12fbaae97df1-49af760ec3cce3b92480c70a3569b570.ssl.cf2.rackcdn.com/HomePage/slide-99.jpg
  • https://8675fa3b12fbaae97df1-49af760ec3cce3b92480c70a3569b570.ssl.cf2.rackcdn.com/HomePage/slide-81.jpg
  • https://www.google-analytics.com/analytics.js
  • https://api.phillips.com/api/lookup/makers

Server Response Time

Your server responded quickly. Learn more about server response time optimization.

Minify CSS

Compacting CSS code can save many bytes of data and speed up download and parse times.
Minify CSS for the following resources to reduce their size by 9.5KiB ( 22% reduction ).

  • https://www.phillips.com/css/sass/global.css?v=2.5.0 could save 7.9KiB ( 19%reduction )
  • https://www.phillips.com/css/vendor/normalize.css?v=2.5.0 could save 1.6KiB ( 60%reduction )

Minify HTML

Your HTML is minified. Learn more about minifying HTML.

Minify JavaScript

Your JavaScript content is minified. Learn more about minifying HTML.

Render-blocking JavaScript and CSS

Your page has (7) blocking script resources and (0) blocking CSS resources. This causes a delay in rendering your page. None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.

Render-blocking JavaScript

  • https://www.phillips.com/css/vendor/normalize.css?v=2.5.0
  • https://www.phillips.com/css/sass/fonts.css?v=2.5.0
  • https://www.phillips.com/css/sass/layout.css?v=2.5.0
  • https://www.phillips.com/css/sass/transitional.css?v=2.5.0
  • https://www.phillips.com/css/vendor/jquery.bxslider.css?v=2.5.0
  • https://www.phillips.com/css/sass/global.css?v=2.5.0
  • https://www.phillips.com/css/sass/reacthomepage.min.css

Render-blocking CSS

Optimize Images

Properly formatting and compressing images can save many bytes of data.
Optimize the following images to reduce their transfer size by 1,023.9KiB ( 50% reduction ).

  • https://8675fa3b12fbaae97df1-49af760ec3cce3b92480c70a3569b570.ssl.cf2.rackcdn.com/HomePage/featuredContent-114.jpg could save 325.8KiB ( 69%reduction )
  • https://8675fa3b12fbaae97df1-49af760ec3cce3b92480c70a3569b570.ssl.cf2.rackcdn.com/HomePage/featuredContent-122.jpg could save 195.8KiB ( 78%reduction )
  • https://8675fa3b12fbaae97df1-49af760ec3cce3b92480c70a3569b570.ssl.cf2.rackcdn.com/HomePage/featuredContent-124.jpg could save 167.5KiB ( 78%reduction )
  • https://8675fa3b12fbaae97df1-49af760ec3cce3b92480c70a3569b570.ssl.cf2.rackcdn.com/HomePage/slide-104.jpg could save 118.5KiB ( 26%reduction )
  • https://8675fa3b12fbaae97df1-49af760ec3cce3b92480c70a3569b570.ssl.cf2.rackcdn.com/HomePage/featuredContent-120.jpg could save 108.1KiB ( 81%reduction )
  • https://8675fa3b12fbaae97df1-49af760ec3cce3b92480c70a3569b570.ssl.cf2.rackcdn.com/HomePage/slide-81.jpg could save 98.3KiB ( 22%reduction )
  • https://www.phillips.com/Content/homepage/footer_phone.png could save 5.5KiB ( 17%reduction )
  • https://www.phillips.com/images/layout/aside-icons.png could save 4.4KiB ( 58%reduction )

Prioritize Visible Content

You have the above-the-fold content properly prioritized. Learn more about prioritizing visible content.

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