smallseotool | on-page SEO audit | cornell.edu Vs harvard.edu

Recent Comparitive Audit Reports : http://cornell.edu Vs. http://harvard.edu

Compared Date : 2016-12-15 07:37:06


smallseotool | on-page SEO audit found 7 major issues

Page Title

Page Title : Cornell University


Your page title does not exceed 60 characters. It's fine.

Knowledge Base
Title tags which are technically called title elements define the title of a document. Title tags are often used on search engine results pages to display preview snippets for a given page, and are important both for SEO and social sharing.

Ideally, your Title tag should be less than 60 characters.

Meta Description

Meta Description : Cornell University is a private research university that provides an exceptional education for undergraduates and graduate and professional students. Cornell's colleges and schools encompass more than 100 fields of study, with campuses in Ithaca, New York, New York City and Doha, Qatar.


Your meta description exceeds 150 characters. It's not good.

Knowledge Base
A meta description is an HTML and XHTML element that describes your page to search engines. While the perceived (and real) importance of meta data has depreciated, the attribute still plays an important role in SEO rankings.

Meta descriptions can be any length, but search engines generally truncate snippets longer than 160 characters. It is best to keep meta descriptions under 150 characters.

Meta Keyword

Meta Keyword : university, ivy league, research, undergraduate research, graduate research, transnational, land grant, new york, agriculture and life sciences, architecture, art, planning, arts and sciences, engineering, hotel administration, human ecology, industrial and labor relations, law, business, medicine, pre-med, veterinary medicine, vet school

Knowledge Base
Although many SEO experts will tell you that keywords are no longer relevant for SEO, the effort to add keywords is so minimal that we continue to advise that keywords be used as part of your SEO.

Single Keywords

Keyword Occurrence Density Possible Spam
Cornell 36 3.55 % No
School 10 0.986 % No
Research 9 0.888 % No
College 9 0.888 % No
reading 8 0.789 % No
Dec 7 0.69 % No
Overview 6 0.592 % No
RT 6 0.592 % No
Johnson 5 0.493 % No
Links 5 0.493 % No
Academics 5 0.493 % No
Related 5 0.493 % No
Student 5 0.493 % No
Global 4 0.394 % No
Graduate 4 0.394 % No
Library 4 0.394 % No
Sustainability 4 0.394 % No
Public 4 0.394 % No
Undergraduate 4 0.394 % No
Admissions 4 0.394 % No

Two Word Keywords

Keyword Occurrence Density Possible Spam
Keep reading 8 0.789 % No
College of 7 0.69 % No
Related Links 5 0.493 % No
Advancing Cornell 4 0.394 % No
Law School 4 0.394 % No
School of 3 0.296 % No
Academic Calendar 3 0.296 % No
Sustainability Global 3 0.296 % No
Economic Impact 3 0.296 % No
expand menu 3 0.296 % No
Weill Cornell 3 0.296 % No
Summer Sessions 3 0.296 % No
Public Engagement 3 0.296 % No
Continuing Education 3 0.296 % No
Cornellhosted summit 2 0.197 % No
for Cornellhosted 2 0.197 % No
App Can 2 0.197 % No
Read Your 2 0.197 % No
summit in 2 0.197 % No
Undergraduate Research 2 0.197 % No

Three Word Keywords

Keyword Occurrence Density Possible Spam
Prospective Military Applicants 2 0.197 % No
Welcomes Prospective Military 2 0.197 % No
Johnson Welcomes Prospective 2 0.197 % No
This Smartphone Keyboard 2 0.197 % No
Smartphone Keyboard App 2 0.197 % No
Can Read Your 2 0.197 % No
App Can Read 2 0.197 % No
Keyboard App Can 2 0.197 % No
Cornell Law School 2 0.197 % No
Keep reading Cornell 2 0.197 % No
Celebrated at the 2 0.197 % No
Book Celebrated at 2 0.197 % No
New Book Celebrated 2 0.197 % No
at the Law 2 0.197 % No
Cornell Medical College 2 0.197 % No
Fields of Study 2 0.197 % No
the Law School 2 0.197 % No
Weill Cornell Medical 2 0.197 % No
Read Your Emotions 2 0.197 % No
Entrepreneurs gather for 2 0.197 % No

Four Word Keywords

Keyword Occurrence Density Possible Spam
Smartphone Keyboard App Can 2 0.197 % No
Welcomes Prospective Military Applicants 2 0.197 % No
Keyboard App Can Read 2 0.197 % No
App Can Read Your 2 0.197 % No
Entrepreneurs gather for Cornellhosted 2 0.197 % No
Can Read Your Emotions 2 0.197 % No
Johnson Welcomes Prospective Military 2 0.197 % No
Weill Cornell Medical College 2 0.197 % No
New Book Celebrated at 2 0.197 % No
Shiffrin's New Book Celebrated 2 0.197 % No
Book Celebrated at the 2 0.197 % No
Celebrated at the Law 2 0.197 % No
at the Law School 2 0.197 % No
gather for Cornellhosted summit 2 0.197 % No
for Cornellhosted summit in 2 0.197 % No
CIS receives 1 million 2 0.197 % No
and Design in India 2 0.197 % No
receives 1 million from 2 0.197 % No
1 million from NSF 2 0.197 % No
million from NSF Cybersecurity 2 0.197 % No

Keyword Usage

The most using keywords match with meta keywords.

Knowledge Base
Keyword consistency means having the keywords or sets of keywords that you want to rank for in searches spread over all the elements of a particular web page.

This should not be confused with keyword density. Keyword density means the number of times a keyword is featured in the website content and this practice is no longer a deciding factor in improving the search ranking of your website.

Keyword consistency, on the other hand, is a logical consideration for ranking high in search results, given that the keywords chosen for a particular web page indicate the category or topic of the page, and this is what search engines are looking for.

Total Words

Total Words : 1014

Knowledge Base
Unique words are uncommon words that reflects your site features and informations. Search engine metrics are not intended to use unique words as ranking factor but it is still useful to get a proper picture of your site contents. Using positive unique words like complete, perfect, shiny, is a good idea user experience.

Stop words are common words like all the preposition, some generic words like download, click me, offer, win etc. since most used keyword may be a slight factor for visitors you are encouraged to use more unique words and less stop words.

Text/HTML Ratio Test

Site passed text/HTML ratio test.

Text/HTML Ratio Test : 24%

Knowledge Base
The ideal page's ratio of text to HTML code is between 20% to 60%. A result of less than 20% it means you need to write more text on your web page while if more than 60% your page might be considered as spam.

HTML Headings

H1(1)

  • Cornell University

H2(2)

  • Eviction is a cause, not just a condition of poverty
  • Shoals Marine Laboratory inspires young scientists

H3(3)

  • Cornell Chronicle
  • Around the University
  • Experience Cornell

H4(37)

  • Popular Destinations
  • Spotlight
  • Cornellcast
  • $3 million gift names the Martin Y. Tang Welcome Center
  • $2M gift to drive Weill Cornell advances in immunotherapy
  • Cornell Names Robert Frederick Smith School of Chemical and Biomolecular Engineering
  • Protein Signaling Networks Act as Biomarker for Chemotherapy Sensitivity in Acute Myeloid Leukemia
  • The Cornell Column: Bringing Coding to K-5 Students
  • Prof. Shiffrin's New Book Celebrated at the Law School
  • Johnson Welcomes Prospective Military Applicants
  • This Smartphone Keyboard App Can Read Your Emotions
  • Entrepreneurs gather for Cornell-hosted summit in NYC
  • Symposium Showcases Architectural Practice and Design in India
  • CIS receives $1 million from NSF Cybersecurity
  • CornellUniversity
  • @Cornell
  • @AtkinsonCenter
  • @CornellAlumni
  • @CornellBirds
  • @CornellCHE
  • @CornellEng
  • @CornellGrad
  • @CornellLaw
  • @CornellMBA
  • @CornellUAO
  • @Cornell_Library
  • @Cornell_SHA
  • @HFJMuseum
  • @WeillCornell
  • @cornell_tech
  • @cornellaap
  • @cornellilr
  • @cornellvet
  • Explore
  • Campus
  • Resources
  • Global Impact

H5(0)

H6(0)

Knowledge Base
Heading tags, as their name suggests, are used to differentiate the headings and sub-headings of a page from the rest of the content. These tags are also known to webmasters as HTML header tags, head tags and SEO header tags. The most important heading tag is the H1 tag and least important is the H6 tag.

The H1 is the most important tag and it should never be skipped on a page. Search spiders pay attention to the words used in the H1 tag and it should contain a basic description of the page content, just as the page title does.

robot.txt

Your site have robot.txt

Knowledge Base
When search engine spiders crawl a website, they typically start by identifying a robots.txt file at the root domain level. Upon identification, the crawler reads the file directives to identify directories and files that may be blocked. Blocked filed can be created with the robots.txt generator; these files are, in some ways, the opposite of those in a website sitemap, which typically includes pages to be included when a search engine crawls a website.

Sitemap

Your site does not have sitemap


Knowledge Base
Sitemaps are a list of pages on a website that is accessible to all users. An XML sitemap is a way for website owners to tell search engines about all the pages that exist on their website and which links on your website are more important than others along with how frequently you update your website.

While sitemaps do not boost your search rankings, it allows search engines to better crawl your website and every website should have one.

Also keep these things in mind:
1) Sitemaps must be less than 10 MB (10,485,760 bytes) and can contain maximum 50,000 urls. if you have more uls than this create multiple sitemap files and use a sitemap index file.
2) Put your sitemap in your website root directory and add the url of your sitemap in robots.txt.
3) sitemap.xml can be compressed using grip for faster loading.

Internal Vs. External Links

Total Internal Links? 85
Total External Links? 148

Internal Links

  • /
  • /search
  • /search
  • /about
  • /about
  • /about/
  • /about/facts.cfm
  • /about/maps/
  • /about/mission.cfm
  • /about/traditions.cfm
  • /about/locations.cfm
  • /about/ithaca.cfm
  • /features/economic-impact/
  • /weather/
  • /live-view/
  • /admissions/
  • /admissions/
  • /academics/
  • /academics
  • /academics/
  • /academics/fields.cfm
  • /academics/colleges.cfm
  • /academics/departments.cfm
  • /academics/library.cfm
  • /academics/continuing.cfm
  • /academics/calendar/
  • /research
  • /research
  • /engagement/
  • /engagement/
  • /student-life/
  • /student-life/
  • /student-life/
  • /student-life/athletics.cfm
  • /student-life/involved.cfm
  • /student-life/health.cfm
  • /student-life/blogs.cfm
  • /student-life/dining.cfm
  • /_includes/header.cfm
  • /_includes/header.cfm
  • //www.cornell.edu/visit
  • /admissions/
  • /visit/
  • /weather/
  • /about/maps/
  • /academics/calendar/
  • /academics/colleges.cfm
  • /search/people.cfm
  • /video/
  • http://www.cornell.edu/video/bruce-levitt-power-of-prison-theater-engaged-scholar-prize
  • http://www.cornell.edu/video/sustainability-animation-2016
  • //instagram.com/CornellUniversity
  • //twitter.com/Cornell
  • //twitter.com/AtkinsonCenter
  • //twitter.com/CornellAlumni
  • //twitter.com/CornellBirds
  • //twitter.com/CornellCHE
  • //twitter.com/CornellEng
  • //twitter.com/CornellGrad
  • //twitter.com/CornellLaw
  • //twitter.com/CornellMBA
  • //twitter.com/CornellUAO
  • //twitter.com/Cornell_Library
  • //twitter.com/Cornell_SHA
  • //twitter.com/HFJMuseum
  • //twitter.com/WeillCornell
  • //twitter.com/cornell_tech
  • //twitter.com/cornellaap
  • //twitter.com/cornellilr
  • /about/mission.cfm
  • /about/mission.cfm
  • http://www.cornell.edu/about/ithaca.cfm
  • http://www.cornell.edu/academics/library.cfm
  • http://www.cornell.edu/about/locations.cfm
  • http://www.cornell.edu/academics/calendar/
  • http://www.cornell.edu/live-view/
  • http://www.cornell.edu/about/maps/
  • http://www.cornell.edu/status/
  • http://www.cornell.edu/search/people.cfm
  • http://www.cornell.edu/weather/
  • http://www.cornell.edu/weather/
  • http://www.cornell.edu/copyright.cfm
  • http://www.cornell.edu/site-info.cfm
  • http://www.cornell.edu/contact
  • mailto:webmaster@cornell.edu

External Links

  • http://diversity.cornell.edu/
  • http://sustainability.cornell.edu/
  • http://global.cornell.edu/
  • http://leadership.cornell.edu/
  • http://admissions.cornell.edu/apply
  • http://admissions.cornell.edu/
  • http://admissions.cornell.edu/apply/application-deadlines
  • http://admissions.cornell.edu/costs-aid
  • http://www.gradschool.cornell.edu/admissions
  • http://www.gradschool.cornell.edu/academics
  • http://www.gradschool.cornell.edu/academics/fields-study/index
  • http://www.sce.cornell.edu/ss/index.php
  • http://www.sce.cornell.edu/ws/index.php
  • http://www.sce.cornell.edu/exmu/index.php
  • http://courses.cornell.edu/
  • https://www.cuabroad.cornell.edu/
  • http://learninggoals.cornell.edu
  • http://onlinelearning.cornell.edu/
  • http://undergraduateresearch.cornell.edu/
  • https://research.cornell.edu/
  • https://research.cornell.edu/research-division
  • http://research.cornell.edu/find-a-center
  • http://www.ctl.cornell.edu/
  • http://www.gradschool.cornell.edu/academics/research-and-scholarship
  • http://research.cornell.edu/research-division/publications-and-data
  • http://news.cornell.edu/stories/2015/08/post-celebrates-20-years-community-service
  • http://blogs.cornell.edu/engagedcornell/
  • http://outreach.cornell.edu
  • http://www.cce.cornell.edu/Pages/Default.aspx
  • http://landgrant.cornell.edu/
  • http://www.psc.cornell.edu/
  • http://diversity.cornell.edu/finding-my-community
  • http://newstudentprograms.cornell.edu/Tatkon/
  • http://orgsync.rso.cornell.edu/
  • http://admissions.cornell.edu/apply
  • http://www.gradschool.cornell.edu/admissions
  • http://www.giving.cornell.edu/
  • https://www.studentessentials.cornell.edu/
  • http://parents.cornell.edu/
  • http://cuinfo.cornell.edu/
  • http://alumni.cornell.edu
  • http://news.cornell.edu/stories/2016/11/eviction-cause-not-just-condition-poverty
  • http://www.news.cornell.edu/stories/2016/12/shoals-marine-laboratory-inspires-young-scientists
  • http://news.cornell.edu
  • http://news.cornell.edu/stories/2016/12/win-win-wildlife-african-farmers-stems-partnership
  • http://news.cornell.edu/stories/2016/12/diagnosing-treating-superbugs-goal-nyc-ithaca-team
  • http://news.cornell.edu/stories/2016/12/grad-school-lauded-promoting-students-success
  • http://news.cornell.edu/
  • http://mediarelations.cornell.edu/
  • http://cornellbigred.com/news/2016/12/4/fencing-snaps-losing-streak-to-st-johns-wins-four-at-brandeis.aspx
  • http://www.cornellbigred.com/
  • http://news.weill.cornell.edu/news/2016/12/neuroimaging-categorizes-four-depression-subtypes
  • http://cdnapi.kaltura.com/p/537811/sp/53781100/playManifest/entryId/1_7nhld6jd/flavorId/1_eoli4zmi/protocol/http/format/url/a.mp4
  • http://events.cornell.edu/event/78th_annual_seed_conference
  • http://events.cornell.edu/event/advances_in_probabilistic_inference_and_machine_learning_for_ecosystem_monitoring_dan_sheldon_u_mass_amherst
  • http://events.cornell.edu/event/orie_colloquium_hamsa_bastani_stanford_-_online_decision-making_algorithms_for_data-driven_operations
  • http://events.cornell.edu/event/residence_halls_close_5990
  • http://events.cornell.edu/event/january_graduation_recognition_2388
  • http://events.cornell.edu/event/university_winter_break
  • http://events.cornell.edu/
  • http://news.cornell.edu/stories/2016/10/3-million-gift-names-martin-y-tang-welcome-center
  • http://news.cornell.edu/stories/2016/10/2m-gift-drive-weill-cornell-advances-immunotherapy
  • http://tech.cornell.edu/news/cornell-names-robert-frederick-smith-school-of-chemical-and-biomolecular-en
  • http://weill.cornell.edu/news/news/2015/11/protein-signaling-networks-act-as-biomarker-for-chemotherapy-sensitivity-in-acute-myeloid-leukemia.html
  • https://tech.cornell.edu/news/the-cornell-column-bringing-coding-to-k-5-students
  • http://www.lawschool.cornell.edu/spotlights/Whats-Wrong-with-the-First-Amendment.cfm
  • http://www.johnson.cornell.edu/About/Newsroom/Article-Detail/ArticleId/46574/Johnson-Welcomes-Prospective-Military-Applicants
  • https://tech.cornell.edu/news/this-smartphone-keyboard-app-can-read-your-emotions
  • http://news.cornell.edu/stories/2016/11/entrepreneurs-gather-cornell-hosted-summit-nyc
  • https://aap.cornell.edu/news-events/symposium-showcases-architectural-practice-and-design-india
  • http://www.cis.cornell.edu/cornell-faculty-receive-1-million-grant-nsf-cybersecurity-innovation-cyberinfrastructure
  • http://sustainability.cornell.edu
  • https://www.instagram.com/p/BOAeKJljq5b/
  • http://www.twitter.com/BTIscience
  • http://www.twitter.com/search?q=%23Whitefly&src=hash
  • http://www.twitter.com/search?q=%23Genome&src=hash
  • https://t.co/CEG8j4khY8
  • http://www.twitter.com/EPA
  • http://www.twitter.com/search?q=%23health&src=hash
  • http://www.twitter.com/search?q=%23economy&src=hash
  • http://www.twitter.com/thehill
  • http://www.twitter.com/CornellBirds
  • https://t.co/BWnZ5qVPv2
  • http://www.twitter.com/SallieKrawcheck
  • https://t.co/lbZJYxmZ24
  • https://t.co/nTuhqEUf6z
  • http://www.twitter.com/rebzvalli
  • http://www.twitter.com/matthew_s_hall
  • http://www.twitter.com/CornellCHE
  • http://www.twitter.com/OctavioCNN
  • https://t.co/ch3Fcx55Te
  • http://www.twitter.com/search?q=%23MissionToMars&src=hash
  • http://www.twitter.com/NASA
  • https://t.co/L8owVc0y2Q
  • http://www.twitter.com/CU_Chronicle
  • https://t.co/ugw0bnfo3E
  • http://www.twitter.com/LieberCode
  • http://www.twitter.com/lawfareblog
  • https://t.co/pLq99MWrH2
  • https://t.co/7auJBVdJE7
  • https://t.co/yeTRFe1kc5
  • http://www.twitter.com/search?q=%23Cornell&src=hash
  • http://www.twitter.com/search?q=%23ApplyCornell&src=hash
  • http://www.twitter.com/Cornell
  • https://t.co/KYTOw9cRwX
  • http://www.twitter.com/CornellCHR
  • https://t.co/glxFHWzhRv
  • https://t.co/AZuhqLC5cw
  • http://www.twitter.com/search?q=%23superbugs
  • http://www.twitter.com/WeillCornell
  • http://www.twitter.com/CornellEng
  • https://t.co/Lw1ukf5IGd
  • https://t.co/9VEYxB1NwF
  • http://www.twitter.com/search?q=%23CornellTech&src=hash
  • https://t.co/XzhV04IOdd
  • http://www.twitter.com/rebeccabr
  • http://www.twitter.com/cornell
  • http://www.twitter.com/cornellaap
  • https://t.co/0byOwHCaqZ
  • http://www.twitter.com/CatherwoodLibe
  • http://www.twitter.com/cornellilr
  • http://www.twitter.com/espn
  • https://t.co/zdm46JmvaI
  • http://www.twitter.com/Cornell_1Health
  • https://t.co/qDHjvwBDNk
  • http://150.cornell.edu/glorioustoview
  • http://150.cornell.edu/glorioustoview
  • http://careers.hr.cornell.edu/
  • http://news.cornell.edu
  • http://global.cornell.edu/
  • http://museum.cornell.edu/
  • http://www.cornellbotanicgardens.org/
  • http:/video/
  • http://cuinfo.cornell.edu/
  • http://emergency.cornell.edu
  • http://events.cornell.edu
  • http://caringcommunity.cornell.edu
  • http://disability.cornell.edu/
  • http://diversity.cornell.edu/
  • http://mediarelations.cornell.edu/coming-to-campus/
  • http://leadership.cornell.edu/
  • http://share.cornell.edu/
  • http://giving.cornell.edu
  • http://sustainability.cornell.edu/
  • https://www.facebook.com/Cornell
  • https://twitter.com/Cornell
  • http://instagram.com/cornelluniversity
  • http://www.youtube.com/cornelluniversity/

NoIndex , NoFollow, DoDollow Links

Total NoIndex Links 0
Total NoFollow Links 0
Total DoFollow Links 233
NoIndex Enabled by Meta Robot? No
NoFollow Enabled by Meta Robot? No

NoIndex Links

NoFollow Links



Knowledge Base

NoIndex : noindex directive is a meta tag value. noindex directive is for not to show your website on search engine results. You must not set ‘noindex’ as value in meta tags if you want to be your website on search engine result.

By default, a webpage is set to “index.” You should add a <meta name="robots" content="noindex" /> directive to a webpage in the <head> section of the HTML if you do not want search engines to crawl a given page and include it in the SERPs (Search Engine Results Pages).

DoFollow & NoFollow : nofollow directive is a meta tag value. Nofollow directive is for not to follow any links of your website by search engine bots. You must not set ‘nofollow’ as value in meta tags if you want follow your link by search engine bots.

By default, links are set to “follow.” You would set a link to “nofollow” in this way: <a href="http://www.example.com/" rel="nofollow">Anchor Text</a> if you want to suggest to Google that the hyperlink should not pass any link equity/SEO value to the link target.

Learn more

SEO Friendly Links

Some links of your site are not SEO friendly.

Not SEO Friendly Links

  • /_includes/header.cfm
  • /_includes/header.cfm
  • //twitter.com/Cornell_Library
  • //twitter.com/Cornell_SHA
  • //twitter.com/cornell_tech


Knowledge Base
We recommend using hyphens rather than underscores in your URLs for SEO.

Favicon

Your site have favicon.

Learn more

Image 'alt' Test

Your site does not have any image without alt text.
Knowledge Base
The Alt Attribute specifies an alternate text for an image, if the image cannot be displayed.

It takes minimal effort to add the alt="some text to describe your image" that we recommend they be added to your image tags.
Learn more

DOC Type

DOC Type : <!DOCTYPE html>


Page have doc type.

Knowledge Base
doc type is not SEO factor but it is checked for validating your web page. So set a doctype at your html page.
Learn more

Depreciated HTML Tag

Your site does not have any depreciated HTML tag.
Knowledge Base
Older HTML tags and attributes that have been superseded by other more functional or flexible alternatives (whether as HTML or as CSS ) are declared as deprecated in HTML4 by the W3C - the consortium that sets the HTML standards. Browsers should continue to support deprecated tags and attributes, but eventually these tags are likely to become obsolete and so future support cannot be guaranteed.

HTML Page Size

HTML Page Size : 81 KB


HTML page size is <= 100KB

Knowledge Base
HTML page size is the one of the main factors of webpage loading time. It should be less than 100 KB according to google recommendation. Note that, this size not including external css, js or images files. So small page size less loading time.

To reduce your page size follow these steps
1) Move all your css and js code to external file.
2) make sure your text content be on top of the page so that it can displayed before full page loading.
3) Reduce or compress all the image, flash media file etc. will be better if these files are less than 100 KB
Learn more

GZIP Compression

GZIP Compressed Size : 17 KB


GZIP compression is enabled.

Knowledge Base
GZIP is a generic compressor that can be applied to any stream of bytes: under the hood it remembers some of the previously seen content and attempts to find and replace duplicate data fragments in an efficient way - for the curious, great low-level explanation of GZIP. However, in practice, GZIP performs best on text-based content, often achieving compression rates of as high as 70-90% for larger files, whereas running GZIP on assets that are already compressed via alternative algorithms (e.g. most image formats) yields little to no improvement. It is also recommended that, GZIP compressed size should be <=33 KB

Inline CSS

Your site have 7 inline css.

Inline CSS

  • <label for="search-query" style="display: none;"></label>
  • <a class="applyChild" style="display:none;" href="http://admissions.cornell.edu/apply"></a>
  • <a class="applyChild" style="display:none;" href="http://www.gradschool.cornell.edu/admissions"></a>
  • <span id="panobg-50AE7EA7-0F0F-2019-A19B3F6FD645440B" class="marquee-item gradientAdjustTop75p gradientAdjustBottom0p" style="position: absolute; left: 0px; top: 0px; display: block; " data-counter="1" title="" data-click-label="1|50AE7EA7-0F0F-2019-A19B3F6FD645440B||Eviction is a cause, not just a condition of poverty" data-click-action="pano | content"></span>
  • <span id="panobg-B2F67C32-906A-CEF6-E502AF48356C10DB" class="marquee-item gradientAdjustTop50p gradientAdjustBottom25p" style="position: absolute; left: 0px; top: 0px; display: none; " data-counter="2" title="" data-click-label="2|B2F67C32-906A-CEF6-E502AF48356C10DB|A62E1CFA-A4A5-EAAC-BBFFF9FFFFEACDC6|Shoals Marine Laboratory inspires young scientists" data-click-action="pano | content"></span>
  • <div id="cornellcast-video-home" style="clear:both"></div>
  • <ol class="event-list tab-panel" id="homepageImportantDates" style="display: none"></ol>

Knowledge Base
Inline css is the css code reside in html page under html tags not in external .css file. Inline css increases the loading time of your webpage which is an important search engine ranking factor. So try not to use inline css.

Internal CSS

Your site does not have any internal css.

Knowledge Base
Internal css is the css codes which resides on html page inside style tag. Internal css is increases loading time since no page caching is possible for internal css. Try to put your css code in external file.

Micro Data Schema Test

Site passed micro data schema test. 6 results found.

Micro data schema list

  • <li class="event-item" itemscope="true" itemtype="http://schema.org/Event"> <time class="event-date" datetime="2016-12-15" itemprop="startDate" title="December 15"> <span class="event-month">Dec</span> <span class="event-day">15</span> </time> <a class="event-name" href="http://events.cornell.edu/event/78th_annual_seed_conference" itemprop="name" data-click-label="1|80E4D2AB-DCC4-C1AB-6013B65E640B3263|A62E1CFA-A4A5-EAAC-BBFFF9FFFFEACDC6|78th Annual Seed Conference" data-click-action="events | content">78th Annual Seed Conference</a> <div class="clear"></div> </li>
  • <li class="event-item" itemscope="true" itemtype="http://schema.org/Event"> <time class="event-date" datetime="2016-12-15" itemprop="startDate" title="December 15"> <span class="event-month">Dec</span> <span class="event-day">15</span> </time> <a class="event-name" href="http://events.cornell.edu/event/advances_in_probabilistic_inference_and_machine_learning_for_ecosystem_monitoring_dan_sheldon_u_mass_amherst" itemprop="name" data-click-label="2|80E415EE-0BED-AA6C-4E7E71B5A1AFED96|A62E1E51-AEAA-0E80-DB9ACFB9D04A4B6E|Advances in Probabilistic Inference and Machine Learning for Ecosystem Monitoring" data-click-action="events | content">Advances in Probabilistic Inference and Machine Learning for Ecosystem Monitoring</a> <div class="clear"></div> </li>
  • <li class="event-item" itemscope="true" itemtype="http://schema.org/Event"> <time class="event-date" datetime="2016-12-16" itemprop="startDate" title="December 16"> <span class="event-month">Dec</span> <span class="event-day">16</span> </time> <a class="event-name" href="http://events.cornell.edu/event/orie_colloquium_hamsa_bastani_stanford_-_online_decision-making_algorithms_for_data-driven_operations" itemprop="name" data-click-label="3|B81C4127-0CA1-F4ED-3B7A75C0E0F3197D|A62E1E23-B2D3-A734-061F4174BD6D2D44|Online Decision-Making Algorithms for Data-Driven Operations" data-click-action="events | content">Online Decision-Making Algorithms for Data-Driven Operations</a> <div class="clear"></div> </li>
  • <li class="event-item" itemscope="true" itemtype="http://schema.org/Event"> <time class="event-date" datetime="2016-12-16" itemprop="startDate" title="December 16"> <span class="event-month">Dec</span> <span class="event-day">16</span> </time> <a class="event-name" href="http://events.cornell.edu/event/residence_halls_close_5990" itemprop="name" data-click-label="1|C45D6565-B293-124C-480FD4C989C6B6F4||Residence halls close" data-click-action="events | content">Residence halls close</a> <div class="clear"></div> </li>
  • <li class="event-item" itemscope="true" itemtype="http://schema.org/Event"> <time class="event-date" datetime="2016-12-17" itemprop="startDate" title="December 17"> <span class="event-month">Dec</span> <span class="event-day">17</span> </time> <a class="event-name" href="http://events.cornell.edu/event/january_graduation_recognition_2388" itemprop="name" data-click-label="2|C45DC7E5-A4D3-8E7B-708B78B1523FBDA1||January Graduation Recognition" data-click-action="events | content">January Graduation Recognition</a> <div class="clear"></div> </li>
  • <li class="event-item" itemscope="true" itemtype="http://schema.org/Event"> <time class="event-date" datetime="2016-12-26" itemprop="startDate" title="December 26"> <span class="event-month">Dec</span> <span class="event-day">26</span> </time> <a class="event-name" href="http://events.cornell.edu/event/university_winter_break" itemprop="name" data-click-label="3|C45DF0EF-E1C1-4954-499D5C75F722FA36||University Winter Break" data-click-action="events | content">University Winter Break</a> <div class="clear"></div> </li>

Knowledge Base
Micro data is the information underlying a html string or paragraph. Consider a string “Avatar”, it could refer a profile picture on forum, blog or social networking site or may it refer to a highly successful 3D movie. Microdot is used to specify the reference or underlying information about an html string. Microdata gives chances to search engine and other application for better understanding of your content and better display significantly on search result.
Learn more

IP & DNS Report

IPv4 128.253.173.245
IPv6 Not Compatiable
DNS Report
SLHostClassTTLTypePRITargetIP
1cornell.eduIN4918A128.253.173.247
2cornell.eduIN4918A128.253.173.242
3cornell.eduIN4918A128.253.173.248
4cornell.eduIN4918A128.253.173.245
5cornell.eduIN53368NScudns.cit.cornell.edu
6cornell.eduIN53368NSdns.cit.cornell.edu
7cornell.eduIN53368NSdrdns.cit.cornell.edu
8cornell.eduIN53368NSbigred.cit.cornell.edu
9cornell.eduIN246MX10router4.mail.cornell.edu
10cornell.eduIN246MX10router3.mail.cornell.edu
11cornell.eduIN246MX10router10.mail.cornell.edu
12cornell.eduIN246MX10router9.mail.cornell.edu
13cornell.eduIN246MX10router2.mail.cornell.edu
14cornell.eduIN246MX10router1.mail.cornell.edu

IP Canonicalization Test

Site passed IP canonicalization test.

Knowledge Base
If multiple domain name is registered under single ip address the search bots can label other sites as duplicates of one sites. This is ip canonicalization. Little bit like url canonicalizaion. To solve this use redirects.
Learn more

URL Canonicalization Test

Site failed URL canonicalization test.

Knowledge Base
Canonical tags make your all urls those lead to a single address or webpage into a single url. Like :
<link rel="canonical" href="https://mywebsite.com/home" />
<link rel="canonical" href="https://www.mywebsite.com/home" />
Both refer to the link mywebsite.com/home. So all the different url with same content or page now comes under the link or url mywebsite.com/home. Which will boost up your search engine ranking by eliminating content duplication. Use canonical tag for all the same urls.
Learn more

Plain Text Email Test

Site failed plain text email test. 1 plain text email found.

Plain Text Email List

  • webmaster@cornell.edu


Knowledge Base
Plain text email address is vulnerable to email scraping agents. An email scrapping agent crawls your website and collects every Email address which written in plain text. So existence of plain text email address in your website can help spammers in email Harvesting. This could be a bad sign for search engine.

To fight this you can obfuscate your email addresses in several ways:
1) CSS pseudo classes.
2) Writing backward your email address.
3) Turn of display using css.
4) Obfuscate your email address using javascript.
5) Using wordpress and php (wordpress site only).
Learn more

cURL Response

urlhttp://www.cornell.edu/content typetext/html
http code200header size575
request size254filetime-1
ssl verify result0redirect count1
total time0.355089namelookup time0.052338
connect time0.083993pretransfer time0.084085
size upload0size download83117
speed download234073speed upload0
download content length83117upload content length-1
starttransfer time0.119782redirect time0.108266
redirect urlprimary ip128.84.202.53
certinfoprimary port80
local ip149.56.33.22local port60224

Mobile Friendly Check


Mobile Friendly : Unknown

Score : Unknown

Localized Rule Name Rule Impact
No data to show.
CMS:
Locale:
Roboted Resources:
Transient Fetch Failure Resources:

Google Page Speed Insight (Mobile)

Page Speed

Usability Score

Page Statistics


numberResources51numberHosts10
totalRequestBytes8308numberStaticResources40
htmlResponseBytes83615textResponseBytes6179
overTheWireResponeBytes2821251cssResponseBytes311823
imageResponseBytes1874107javascriptResponseBytes326200
otherResponseBytes922numberJsResources13
numberCssResources3


Avoid App Install Interstitials That Hide Content

Your page does not appear to have any app install interstitials that hide a significant amount of content. Learn more about the importance of avoiding the use of app install interstitials.

Avoid Plugins

Your page does not appear to use plugins, which would prevent content from being usable on many platforms. Learn more about the importance of avoiding plugins.

Configure Viewport

Your page specifies a viewport matching the device's size, which allows it to render properly on all devices. Learn more about configuring viewports.

Size Content to Viewport

The contents of your page fit within the viewport. Learn more about sizing content to the viewport.

Size Tap Targets Appropriately

Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. Consider making these tap targets larger to provide a better user experience.The following tap targets are close to other nearby tap targets and may need additional spacing around them.

  • The tap target <a href="#">Computing and…mation Science</a> is close to 1 other tap targets
  • The tap target <a href="http://www.twi…enome&amp;src=hash">#Genome</a> is close to 1 other tap targets

Use Legible Font Sizes

The text on your page is legible. Learn more about using legible font sizes.

Landing Page Redirects

Your page has no redirects. Learn more about avoiding landing page redirects

GZIP Compression

Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.
Enable compression for the following resources to reduce their transfer size by 4.9KiB ( 69% reduction ).

  • http://embanner.univcomm.cornell.edu/OWC-emergency-banner.js could save 4.9KiB ( 69%reduction )

Leverage Browser Caching

Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
Leverage browser caching for the following cacheable resources:

  • http://media.univcomm.cornell.edu/photos/360x360/020D5554-00D3-65B1-4D9C40036FE6E712.jpg
  • http://media.univcomm.cornell.edu/photos/360x360/1D12144A-91E2-DF00-585AFA7D3B197A1D.jpg
  • http://media.univcomm.cornell.edu/photos/360x360/271F3BB0-BFAE-CE80-707A5F2A2852FAE7.jpg
  • http://media.univcomm.cornell.edu/photos/360x360/428BBB42-BC31-20A5-CCBDE9492B322DB4.png
  • http://media.univcomm.cornell.edu/photos/360x360/497D589C-9420-F4C9-522BB47612A66CEF.jpg
  • http://media.univcomm.cornell.edu/photos/360x360/81E14FB6-CBEE-3AB4-9A6BE14EF82EE8D3.jpg
  • http://media.univcomm.cornell.edu/photos/360x360/8849DE20-FA1E-AAC4-883B26090A685BA4.jpg
  • http://media.univcomm.cornell.edu/photos/360x360/91102253-E3B9-496B-B7AA4EBC452ED2EE.png
  • http://media.univcomm.cornell.edu/photos/360x360/94CA7A29-BDC0-3CF1-4F15BD70044E340C.png
  • http://media.univcomm.cornell.edu/photos/400x225/50B09A4A-FEA6-BDE3-66B12E9423CD20DB.jpg
  • http://media.univcomm.cornell.edu/photos/400x225/7FCF37AA-EB15-BE0B-1999FD4FA2E23196.jpg
  • http://media.univcomm.cornell.edu/photos/400x225/8973D6CB-AF40-D8FD-0B107FCE8941A65D.jpg
  • http://media.univcomm.cornell.edu/photos/640x360/6F73E8AC-A2A4-2311-FC0AC2B74176AD4C.jpg
  • http://www.cornell.edu/assets/core/css/cornell.css
  • http://www.cornell.edu/assets/core/fonts/fontcustom.svg
  • http://www.cornell.edu/assets/core/js/lib/modernizr.js
  • http://www.cornell.edu/assets/images/glorioustoview.jpg
  • http://www.cornell.edu/assets/js/jquery.inview2.min.js
  • https://www.cornell.edu/assets/core/js/Imager.min.js
  • https://www.cornell.edu/assets/core/js/lib/equalize.min.js
  • https://www.cornell.edu/assets/core/js/lib/plugins.js
  • https://www.cornell.edu/assets/js/date.js
  • https://www.cornell.edu/assets/js/jquery.timeago.js
  • http://embanner.univcomm.cornell.edu/OWC-emergency-banner.js
  • http://use.typekit.net/gog6dck.js
  • http://www.google-analytics.com/ga.js

Server Response Time

Your server responded quickly. Learn more about server response time optimization.

Minify CSS

Compacting CSS code can save many bytes of data and speed up download and parse times.
Minify CSS for the following resources to reduce their size by 2.5KiB ( 28% reduction ).

  • http://www.cornell.edu/assets/css/style.css?ver=20161201 could save 2.5KiB ( 28%reduction )

Minify HTML

Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.
Minify HTML for the following resources to reduce their size by 1.8KiB ( 11% reduction ).

  • http://www.cornell.edu/ could save 1.8KiB ( 11%reduction )

Minify JavaScript

Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.
Minify JavaScript for the following resources to reduce their size by 11KiB ( 34% reduction ).

  • https://www.cornell.edu/assets/core/js/lib/plugins.js could save 4.1KiB ( 42%reduction )
  • https://www.cornell.edu/assets/core/js/cornell.js?ver=20161024 could save 2.2KiB ( 28%reduction )
  • https://www.cornell.edu/assets/js/cornelledu.js?ver=20160619 could save 2.1KiB ( 42%reduction )
  • http://embanner.univcomm.cornell.edu/OWC-emergency-banner.js could save 1.8KiB ( 26%reduction )
  • https://www.cornell.edu/assets/js/jquery.timeago.js could save 715B ( 31%reduction )

Render-blocking JavaScript and CSS

Your page has (12) blocking script resources and (3) blocking CSS resources. This causes a delay in rendering your page. None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.

Render-blocking JavaScript

  • http://use.typekit.net/gog6dck.js
  • http://embanner.univcomm.cornell.edu/OWC-emergency-banner.js
  • http://www.cornell.edu/assets/core/js/lib/modernizr.js
  • http://ajax.googleapis.com/ajax/libs/jquery/1.10.2/jquery.min.js
  • https://www.cornell.edu/assets/js/jquery.timeago.js
  • https://www.cornell.edu/assets/core/js/Imager.min.js
  • https://www.cornell.edu/assets/js/cornelledu.js?ver=20160619
  • https://www.cornell.edu/assets/core/js/lib/plugins.js
  • https://www.cornell.edu/assets/core/js/lib/equalize.min.js
  • https://www.cornell.edu/assets/core/js/cornell.js?ver=20161024
  • https://www.cornell.edu/assets/js/date.js
  • http://www.cornell.edu/assets/js/jquery.inview2.min.js

Render-blocking CSS

  • http://www.cornell.edu/assets/core/css/cornell.css
  • http://www.cornell.edu/assets/css/style.css?ver=20161201
  • http://www.cornell.edu/assets/css/print.css?ver=20141121

Optimize Images

Properly formatting and compressing images can save many bytes of data.
Optimize the following images to reduce their transfer size by 855KiB ( 62% reduction ).

  • http://media.univcomm.cornell.edu/photos/360x360/94CA7A29-BDC0-3CF1-4F15BD70044E340C.png could save 120KiB ( 48%reduction )
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  • http://media.univcomm.cornell.edu/photos/400x225/50B09A4A-FEA6-BDE3-66B12E9423CD20DB.jpg could save 83.9KiB ( 77%reduction )
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Prioritize Visible Content

Visible content is not properly prioritized. Learn more about prioritizing visible content.

Google Page Speed Insight (Desktop)


Page Statistics


numberResources63numberHosts10
totalRequestBytes9306numberStaticResources50
htmlResponseBytes83615textResponseBytes6180
overTheWireResponeBytes3928588cssResponseBytes314006
imageResponseBytes2742255javascriptResponseBytes563207
otherResponseBytes920numberJsResources16
numberCssResources4


Page Speed

Landing Page Redirects

Your page has no redirects. Learn more about avoiding landing page redirects

GZIP Compression

Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.
Enable compression for the following resources to reduce their transfer size by 121.2KiB ( 52% reduction ).

  • http://www.cornell.edu/_includes/footer-map/worldmap.js?_=1481815543321 could save 113.9KiB ( 51%reduction )
  • http://embanner.univcomm.cornell.edu/OWC-emergency-banner.js could save 4.9KiB ( 69%reduction )
  • http://media.univcomm.cornell.edu/map/footer-mapdata.js?_=1481815543320 could save 2.4KiB ( 64%reduction )

Leverage Browser Caching

Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
Leverage browser caching for the following cacheable resources:

  • http://media.univcomm.cornell.edu/photos/1280x720/50B09A4A-FEA6-BDE3-66B12E9423CD20DB.jpg
  • http://media.univcomm.cornell.edu/photos/360x360/020D5554-00D3-65B1-4D9C40036FE6E712.jpg
  • http://media.univcomm.cornell.edu/photos/360x360/1D12144A-91E2-DF00-585AFA7D3B197A1D.jpg
  • http://media.univcomm.cornell.edu/photos/360x360/271F3BB0-BFAE-CE80-707A5F2A2852FAE7.jpg
  • http://media.univcomm.cornell.edu/photos/360x360/428BBB42-BC31-20A5-CCBDE9492B322DB4.png
  • http://media.univcomm.cornell.edu/photos/360x360/497D589C-9420-F4C9-522BB47612A66CEF.jpg
  • http://media.univcomm.cornell.edu/photos/360x360/81E14FB6-CBEE-3AB4-9A6BE14EF82EE8D3.jpg
  • http://media.univcomm.cornell.edu/photos/360x360/8849DE20-FA1E-AAC4-883B26090A685BA4.jpg
  • http://media.univcomm.cornell.edu/photos/360x360/91102253-E3B9-496B-B7AA4EBC452ED2EE.png
  • http://media.univcomm.cornell.edu/photos/360x360/94CA7A29-BDC0-3CF1-4F15BD70044E340C.png
  • http://media.univcomm.cornell.edu/photos/377x212/A4AC012D-0D04-A2AD-3A494856963062EE.jpg
  • http://media.univcomm.cornell.edu/photos/400x225/7FCF37AA-EB15-BE0B-1999FD4FA2E23196.jpg
  • http://media.univcomm.cornell.edu/photos/400x225/8973D6CB-AF40-D8FD-0B107FCE8941A65D.jpg
  • http://media.univcomm.cornell.edu/photos/640x360/6F73E8AC-A2A4-2311-FC0AC2B74176AD4C.jpg
  • http://www.cornell.edu/_includes/footer-map/footer-map.css
  • http://www.cornell.edu/assets/core/css/cornell.css
  • http://www.cornell.edu/assets/core/fonts/fontcustom.svg
  • http://www.cornell.edu/assets/core/images/logo-white.png
  • http://www.cornell.edu/assets/core/images/nav-overview-about.jpg
  • http://www.cornell.edu/assets/core/images/nav-overview-research.jpg
  • http://www.cornell.edu/assets/core/images/nav-overview-student.jpg
  • http://www.cornell.edu/assets/core/js/lib/modernizr.js
  • http://www.cornell.edu/assets/images/engagement/post-160x90.jpg
  • http://www.cornell.edu/assets/images/glorioustoview.jpg
  • http://www.cornell.edu/assets/images/nav-overview-academics.jpg
  • http://www.cornell.edu/assets/images/nav-overview-admissions.jpg
  • http://www.cornell.edu/assets/images/nav-overview-engagement.jpg
  • http://www.cornell.edu/assets/js/jquery.inview2.min.js
  • https://www.cornell.edu/assets/core/js/Imager.min.js
  • https://www.cornell.edu/assets/core/js/lib/equalize.min.js
  • https://www.cornell.edu/assets/core/js/lib/plugins.js
  • https://www.cornell.edu/assets/js/date.js
  • https://www.cornell.edu/assets/js/jquery.timeago.js
  • http://embanner.univcomm.cornell.edu/OWC-emergency-banner.js
  • http://use.typekit.net/gog6dck.js
  • http://www.google-analytics.com/ga.js

Server Response Time

Your server responded quickly. Learn more about server response time optimization.

Minify CSS

Compacting CSS code can save many bytes of data and speed up download and parse times.
Minify CSS for the following resources to reduce their size by 2.5KiB ( 28% reduction ).

  • http://www.cornell.edu/assets/css/style.css?ver=20161201 could save 2.5KiB ( 28%reduction )

Minify HTML

Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.
Minify HTML for the following resources to reduce their size by 1.8KiB ( 11% reduction ).

  • http://www.cornell.edu/ could save 1.8KiB ( 11%reduction )

Minify JavaScript

Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.
Minify JavaScript for the following resources to reduce their size by 12.8KiB ( 34% reduction ).

  • https://www.cornell.edu/assets/core/js/lib/plugins.js could save 4.1KiB ( 42%reduction )
  • https://www.cornell.edu/assets/core/js/cornell.js?ver=20161024 could save 2.2KiB ( 28%reduction )
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  • http://media.univcomm.cornell.edu/map/footer-mapdata.js?_=1481815543320 could save 1KiB ( 28%reduction )
  • http://www.cornell.edu/assets/core/js/mapfunctions.js?_=1481815543322 could save 832B ( 43%reduction )
  • https://www.cornell.edu/assets/js/jquery.timeago.js could save 715B ( 31%reduction )

Render-blocking JavaScript and CSS

Your page has (12) blocking script resources and (4) blocking CSS resources. This causes a delay in rendering your page. None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.

Render-blocking JavaScript

  • http://use.typekit.net/gog6dck.js
  • http://embanner.univcomm.cornell.edu/OWC-emergency-banner.js
  • http://www.cornell.edu/assets/core/js/lib/modernizr.js
  • http://ajax.googleapis.com/ajax/libs/jquery/1.10.2/jquery.min.js
  • https://www.cornell.edu/assets/js/jquery.timeago.js
  • https://www.cornell.edu/assets/core/js/Imager.min.js
  • https://www.cornell.edu/assets/js/cornelledu.js?ver=20160619
  • https://www.cornell.edu/assets/core/js/lib/plugins.js
  • https://www.cornell.edu/assets/core/js/lib/equalize.min.js
  • https://www.cornell.edu/assets/core/js/cornell.js?ver=20161024
  • https://www.cornell.edu/assets/js/date.js
  • http://www.cornell.edu/assets/js/jquery.inview2.min.js

Render-blocking CSS

  • http://www.cornell.edu/assets/core/css/cornell.css
  • http://www.cornell.edu/assets/css/style.css?ver=20161201
  • http://www.cornell.edu/assets/css/print.css?ver=20141121
  • http://www.cornell.edu/_includes/footer-map/footer-map.css

Optimize Images

Properly formatting and compressing images can save many bytes of data.
Optimize the following images to reduce their transfer size by 1.5MiB ( 67% reduction ).

  • http://media.univcomm.cornell.edu/photos/1280x720/50B09A4A-FEA6-BDE3-66B12E9423CD20DB.jpg could save 533.7KiB ( 78%reduction )
  • http://media.univcomm.cornell.edu/photos/360x360/94CA7A29-BDC0-3CF1-4F15BD70044E340C.png could save 120KiB ( 48%reduction )
  • http://media.univcomm.cornell.edu/photos/360x360/8849DE20-FA1E-AAC4-883B26090A685BA4.jpg could save 118.2KiB ( 74%reduction )
  • http://media.univcomm.cornell.edu/photos/377x212/A4AC012D-0D04-A2AD-3A494856963062EE.jpg could save 95.2KiB ( 80%reduction )
  • http://media.univcomm.cornell.edu/photos/360x360/81E14FB6-CBEE-3AB4-9A6BE14EF82EE8D3.jpg could save 88.9KiB ( 69%reduction )
  • http://media.univcomm.cornell.edu/photos/360x360/497D589C-9420-F4C9-522BB47612A66CEF.jpg could save 84.2KiB ( 83%reduction )
  • http://media.univcomm.cornell.edu/photos/360x360/020D5554-00D3-65B1-4D9C40036FE6E712.jpg could save 79.8KiB ( 71%reduction )
  • https://scontent.cdninstagram.com/t51.2885-15/s640x640/sh0.08/e35/15535023_1707210079594155_5485752639582896128_n.jpg?ig_cache_key=MTQwNTI1NTcyMjYyMzQ3OTM4Nw%3D%3D.2 could save 76.6KiB ( 79%reduction )
  • http://media.univcomm.cornell.edu/photos/360x360/1D12144A-91E2-DF00-585AFA7D3B197A1D.jpg could save 67.9KiB ( 73%reduction )
  • http://media.univcomm.cornell.edu/photos/400x225/8973D6CB-AF40-D8FD-0B107FCE8941A65D.jpg could save 62.6KiB ( 74%reduction )
  • http://media.univcomm.cornell.edu/photos/640x360/6F73E8AC-A2A4-2311-FC0AC2B74176AD4C.jpg could save 52.5KiB ( 71%reduction )
  • http://www.cornell.edu/assets/images/engagement/post-160x90.jpg could save 44.2KiB ( 85%reduction )
  • http://media.univcomm.cornell.edu/photos/400x225/7FCF37AA-EB15-BE0B-1999FD4FA2E23196.jpg could save 39KiB ( 78%reduction )
  • http://media.univcomm.cornell.edu/photos/360x360/271F3BB0-BFAE-CE80-707A5F2A2852FAE7.jpg could save 31.4KiB ( 79%reduction )
  • http://media.univcomm.cornell.edu/photos/360x360/428BBB42-BC31-20A5-CCBDE9492B322DB4.png could save 26.5KiB ( 15%reduction )
  • http://www.cornell.edu/assets/images/nav-overview-admissions.jpg could save 19.7KiB ( 62%reduction )
  • http://www.cornell.edu/assets/images/nav-overview-engagement.jpg could save 11.8KiB ( 60%reduction )
  • http://www.cornell.edu/assets/images/nav-overview-academics.jpg could save 10.1KiB ( 56%reduction )
  • http://www.cornell.edu/assets/core/images/nav-overview-student.jpg could save 3.8KiB ( 32%reduction )
  • http://www.cornell.edu/assets/core/images/nav-overview-about.jpg could save 2.8KiB ( 29%reduction )
  • http://www.cornell.edu/assets/core/images/logo-white.png could save 2.6KiB ( 30%reduction )
  • http://www.cornell.edu/assets/core/images/nav-overview-research.jpg could save 1.6KiB ( 23%reduction )

Prioritize Visible Content

Visible content is not properly prioritized. Learn more about prioritizing visible content.
smallseotool | on-page SEO audit found 8 major issues

Page Title

Page Title : Harvard University


Your page title does not exceed 60 characters. It's fine.

Knowledge Base
Title tags which are technically called title elements define the title of a document. Title tags are often used on search engine results pages to display preview snippets for a given page, and are important both for SEO and social sharing.

Ideally, your Title tag should be less than 60 characters.

Meta Description

Meta Description : Harvard University is devoted to excellence in teaching, learning, and research, and to developing leaders in many disciplines who make a difference globally. Harvard University is made up of 11 principal academic units.


Your meta description exceeds 150 characters. It's not good.

Knowledge Base
A meta description is an HTML and XHTML element that describes your page to search engines. While the perceived (and real) importance of meta data has depreciated, the attribute still plays an important role in SEO rankings.

Meta descriptions can be any length, but search engines generally truncate snippets longer than 160 characters. It is best to keep meta descriptions under 150 characters.

Meta Keyword

Meta Keyword : Harvard University, College, Education, Innovation, Teaching, Learning

Knowledge Base
Although many SEO experts will tell you that keywords are no longer relevant for SEO, the effort to add keywords is so minimal that we continue to advise that keywords be used as part of your SEO.

Single Keywords

Keyword Occurrence Density Possible Spam
December 28 2.284 % No
Harvard 26 2.121 % No
Read 16 1.305 % No
Twitter 10 0.816 % No
View 10 0.816 % No
Tweet 9 0.734 % No
8 0.653 % No
Gazette 6 0.489 % No
story 4 0.326 % No
Negotiation 4 0.326 % No
News 4 0.326 % No
President 4 0.326 % No
Social 4 0.326 % No
Media 4 0.326 % No
School 4 0.326 % No
election 4 0.326 % No
Jump 4 0.326 % No
Events 3 0.245 % No
explains 3 0.245 % No
involvement 3 0.245 % No

Two Word Keywords

Keyword Occurrence Density Possible Spam
15 2016 17 1.387 % No
December 15 17 1.387 % No
Read more 12 0.979 % No
View this 10 0.816 % No
Twitter December 9 0.734 % No
this Tweet 9 0.734 % No
… Read 8 0.653 % No
in the 7 0.571 % No
Tweet Twitter 7 0.571 % No
December 14 7 0.571 % No
14 2016 7 0.571 % No
on the 6 0.489 % No
Jump to 4 0.326 % No
at the 4 0.326 % No
Read story 4 0.326 % No
for a 4 0.326 % No
and the 4 0.326 % No
the US 4 0.326 % No
hearing loss 3 0.245 % No
Harvard Gazette 3 0.245 % No

Three Word Keywords

Keyword Occurrence Density Possible Spam
December 15 2016 17 1.387 % No
Twitter December 15 9 0.734 % No
View this Tweet 9 0.734 % No
… Read more 8 0.653 % No
this Tweet Twitter 7 0.571 % No
Tweet Twitter December 7 0.571 % No
December 14 2016 7 0.571 % No
in the US 4 0.326 % No
Russia’s alleged involvement 3 0.245 % No
alleged involvement in 3 0.245 % No
the US election 3 0.245 % No
explains Russia’s alleged 3 0.245 % No
involvement in the 3 0.245 % No
Read story Gazette 3 0.245 % No
14 2016 A 2 0.163 % No
issues explains Russia’s 2 0.163 % No
Thu December 15 2 0.163 % No
of hearing loss 2 0.163 % No
Harvard Kennedy School 2 0.163 % No
analyst on Russian 2 0.163 % No

Four Word Keywords

Keyword Occurrence Density Possible Spam
Twitter December 15 2016 9 0.734 % No
View this Tweet Twitter 7 0.571 % No
this Tweet Twitter December 7 0.571 % No
Tweet Twitter December 15 7 0.571 % No
alleged involvement in the 3 0.245 % No
involvement in the US 3 0.245 % No
in the US election 3 0.245 % No
explains Russia’s alleged involvement 3 0.245 % No
Russia’s alleged involvement in 3 0.245 % No
analyst on Russian security 2 0.163 % No
December 14 2016 A 2 0.163 % No
Thu December 15 2016 2 0.163 % No
on Russian security issues 2 0.163 % No
issues explains Russia’s alleged 2 0.163 % No
security issues explains Russia’s 2 0.163 % No
Russian security issues explains 2 0.163 % No
richest mostinfluential … Read 1 0.082 % No
mostinfluential … Read more 1 0.082 % No
the richest mostinfluential … 1 0.082 % No
to run for the 1 0.082 % No

Keyword Usage

The most using keywords do not match with meta keywords.

Knowledge Base
Keyword consistency means having the keywords or sets of keywords that you want to rank for in searches spread over all the elements of a particular web page.

This should not be confused with keyword density. Keyword density means the number of times a keyword is featured in the website content and this practice is no longer a deciding factor in improving the search ranking of your website.

Keyword consistency, on the other hand, is a logical consideration for ranking high in search results, given that the keywords chosen for a particular web page indicate the category or topic of the page, and this is what search engines are looking for.

Total Words

Total Words : 1226

Knowledge Base
Unique words are uncommon words that reflects your site features and informations. Search engine metrics are not intended to use unique words as ranking factor but it is still useful to get a proper picture of your site contents. Using positive unique words like complete, perfect, shiny, is a good idea user experience.

Stop words are common words like all the preposition, some generic words like download, click me, offer, win etc. since most used keyword may be a slight factor for visitors you are encouraged to use more unique words and less stop words.

Text/HTML Ratio Test

Site failed text/HTML ratio test.

Text/HTML Ratio Test : 19%

Knowledge Base
The ideal page's ratio of text to HTML code is between 20% to 60%. A result of less than 20% it means you need to write more text on your web page while if more than 60% your page might be considered as spam.

HTML Headings

H1(2)

  • Harvard University
  • Website

H2(7)

  • Mitigating the risk of geoengineering
  • Events
  • Video
  • Latest Harvard Gazette News
  • News from Around Harvard
  • Social Media
  • Get in Touch

H3(24)

  • 938 admitted early to College Class of 2021
  • Harvard at the holidays
  • Curbing carbon on campus
  • Gallery Talk: The Renovation and Expansion Project
  • Colloquium on the History of Psychiatry and Medicine “From Attendants to Nurses: Philanthropy, Psychiatry and American Nursing 1940-1955”
  • Gold Diggers of 1933
  • Calm. Smoke rises vertically
  • Harvard Museum of Natural History Presents a Fantastic Beasts Scavenger Hunt
  • Roman Scandals
  • What is it like to win a Nobel Prize?
  • Reeps One’s beatboxing brilliance at Harvard
  • The climate change threat to food
  • Thomas Schelling, Nobelist and game theory pioneer, 95
  • Longer use of pain relievers associated with hearing loss in women
  • Harvard students, meet the Stone Age
  • Dealing with Difficult People? Lessons from Ronald Reagan
  • The Right Way to Regulate Emotion in Negotiation
  • Mediation Techniques for Conflict Resolution: Negotiation Strategies to Consider Before You Outsource
  • Negotiation Situation Examples: Team Building Negotiating Skills and Negotiation Tactics
  • Investing in International Human Rights in the Age of Trump
  • Al Sharpton, Donald Trump, and the black and white truth
  • Bill Church, NF ’16, seeks to join core values and new approaches as he guides newsrooms toward reinvention
  • Floyd McKay, NF ’68, draws on his daily reporting for a book about an era that transformed the state of Oregon
  • Security & Brand

H4(1)

  • Social Media & other Application Links

H5(0)

H6(0)

Knowledge Base
Heading tags, as their name suggests, are used to differentiate the headings and sub-headings of a page from the rest of the content. These tags are also known to webmasters as HTML header tags, head tags and SEO header tags. The most important heading tag is the H1 tag and least important is the H6 tag.

The H1 is the most important tag and it should never be skipped on a page. Search spiders pay attention to the words used in the H1 tag and it should contain a basic description of the page content, just as the page title does.

robot.txt

Your site have robot.txt

Knowledge Base
When search engine spiders crawl a website, they typically start by identifying a robots.txt file at the root domain level. Upon identification, the crawler reads the file directives to identify directories and files that may be blocked. Blocked filed can be created with the robots.txt generator; these files are, in some ways, the opposite of those in a website sitemap, which typically includes pages to be included when a search engine crawls a website.

Sitemap

Your site have sitemap
Sitemap Location

Knowledge Base
Sitemaps are a list of pages on a website that is accessible to all users. An XML sitemap is a way for website owners to tell search engines about all the pages that exist on their website and which links on your website are more important than others along with how frequently you update your website.

While sitemaps do not boost your search rankings, it allows search engines to better crawl your website and every website should have one.

Also keep these things in mind:
1) Sitemaps must be less than 10 MB (10,485,760 bytes) and can contain maximum 50,000 urls. if you have more uls than this create multiple sitemap files and use a sitemap index file.
2) Put your sitemap in your website root directory and add the url of your sitemap in robots.txt.
3) sitemap.xml can be compressed using grip for faster loading.

Internal Vs. External Links

Total Internal Links? 40
Total External Links? 93

Internal Links

  • /
  • /about-harvard
  • /about-harvard/harvard-glance
  • /president
  • /about-harvard/harvards-president-leadership
  • /about-harvard/academic-experience
  • /about-harvard/administrative-offices
  • /about-harvard/directories
  • /admissions-aid
  • /admissions-aid#titletop
  • /admissions-aid#grad
  • /admissions-aid#continue
  • /admissions-aid#summer
  • /schools
  • /on-campus
  • /on-campus/arts
  • /on-campus/commencement
  • /events
  • /on-campus/museums
  • /on-campus/research
  • /on-campus/visit-harvard
  • /events
  • /faculty
  • /staff
  • /students
  • /parents
  • /on-campus/visit-harvard
  • /media-relations
  • /events
  • http://www.harvard.edu/about-harvard/multimedia
  • /about-harvard/social-media
  • /sitemap
  • /contact-harvard
  • /about-harvard/maps-directions
  • /about-harvard/social-media-and-newsletter-directory
  • /privacy-statement
  • /copyright-issue
  • /security-issue
  • http://www.harvard.edu/itunes
  • /all-harvard-mobile

External Links

  • http://community.harvard.edu/
  • http://news.harvard.edu/gazette/
  • http://www.hbs.edu/
  • http://college.harvard.edu
  • http://www.dce.harvard.edu/
  • http://www.hsdm.harvard.edu/
  • http://www.gsd.harvard.edu/
  • http://www.hds.harvard.edu/
  • http://www.gse.harvard.edu/
  • http://seas.harvard.edu/
  • http://www.fas.harvard.edu/
  • http://www.hks.harvard.edu/
  • http://www.gsas.harvard.edu/
  • http://www.law.harvard.edu/index.html
  • http://hms.harvard.edu/
  • http://www.hsph.harvard.edu/
  • http://www.radcliffe.edu/
  • http://www.gocrimson.com/
  • http://hr.harvard.edu/jobs/
  • http://harvardx.harvard.edu/
  • http://library.harvard.edu/
  • http://news.harvard.edu/gazette/
  • http://campaign.harvard.edu/
  • http://alumni.harvard.edu/givenow
  • http://alumni.harvard.edu
  • http://news.harvard.edu/gazette/story/2016/12/mitigating-the-risk-of-geoengineering/
  • http://news.harvard.edu/gazette/story/2016/12/mitigating-the-risk-of-geoengineering/
  • http://news.harvard.edu/gazette/story/2016/12/938-admitted-early-to-harvard-college-class-of-2021/
  • http://news.harvard.edu/gazette/story/2016/12/938-admitted-early-to-harvard-college-class-of-2021/
  • http://news.harvard.edu/gazette/story/2016/12/a-new-holiday-song-cycle/
  • http://news.harvard.edu/gazette/story/2016/12/a-new-holiday-song-cycle/
  • http://news.harvard.edu/gazette/story/2016/12/harvard-achieves-greenhouse-gas-reduction-goal/
  • http://news.harvard.edu/gazette/story/2016/12/harvard-achieves-greenhouse-gas-reduction-goal/
  • http://www.harvardartmuseums.org/visit/calendar/gallery-talk-the-renovation-and-expansion-project-12
  • http://www.harvardartmuseums.org/visit/calendar/gallery-talk-the-renovation-and-expansion-project-12
  • https://cms.www.countway.harvard.edu/wp/?p=13273
  • https://cms.www.countway.harvard.edu/wp/?p=13273
  • http://hcl.harvard.edu/hfa/films/2016decfeb/berkeley.html#gold33
  • http://hcl.harvard.edu/hfa/films/2016decfeb/berkeley.html#gold33
  • https://www.radcliffe.harvard.edu/event/2016-wendy-jacob-exhibition
  • https://www.radcliffe.harvard.edu/event/2016-wendy-jacob-exhibition
  • http://hmnh.harvard.edu/gallery-explorations
  • http://hmnh.harvard.edu/gallery-explorations
  • http://hcl.harvard.edu/hfa/films/2016decfeb/berkeley.html#romanscandals
  • http://hcl.harvard.edu/hfa/films/2016decfeb/berkeley.html#romanscandals
  • http://news.harvard.edu/gazette/story/2016/12/the-climate-change-threat-to-food/
  • http://news.harvard.edu/gazette/story/2016/12/thomas-schelling-game-theory-pioneer-95/
  • http://news.harvard.edu/gazette/story/2016/12/longer-use-of-pain-relievers-associated-with-hearing-loss-in-women/
  • http://news.harvard.edu/gazette/story/2016/12/harvard-students-meet-the-stone-age/
  • http://www.pon.harvard.edu/daily/conflict-resolution/dealing-with-difficult-people-lessons-from-ronald-reagan/
  • http://www.pon.harvard.edu/daily/dispute-resolution/dealing-with-difficult-people-the-right-way-to-regulate-emotion/
  • http://www.pon.harvard.edu/daily/mediation/mediation-techniques-for-conflict-resolution-an-apple-a-day-doesnt-keep-the-dispute-away/
  • http://www.pon.harvard.edu/daily/negotiation-skills-daily/negotiation-skills-team-building-and-your-negotiations/
  • http://hrp.law.harvard.edu/staff/investing-in-international-human-rights-in-the-age-of-trump/
  • http://niemanreports.org/articles/al-sharpton-donald-trump-and-the-black-and-white-truth/
  • http://niemanreports.org/articles/bill-church-nf-16-seeks-to-join-core-values-and-new-approaches-as-he-guides-newsrooms-toward-reinvention/
  • http://niemanreports.org/articles/floyd-mckay-nf-68-draws-on-his-daily-reporting-for-a-book-about-an-era-that-transformed-the-state-of-oregon/
  • http://hvrd.me/SFsN3079HVq
  • http://twitter.com/Harvard/status/809415265368895489
  • http://hvrd.me/KXYA3072Rkw
  • http://twitter.com/Harvard/status/809405408649637889
  • http://hvrd.me/BJt93079Hqy
  • http://twitter.com/Harvard/status/809402312095596544
  • http://hvrd.me/wl7Z306Pv4L
  • http://twitter.com/search?q=%23harvardwomen
  • http://twitter.com/HarvardAlumni/status/809400260728680449
  • http://hvrd.me/QnJ83079FPM
  • http://twitter.com/Harvard/status/809399198378508288
  • http://twitter.com/SchlesingerLib
  • http://hvrd.me/6WQV306WWzV
  • http://twitter.com/HarvardLibrary/status/809398219864154112
  • http://news.harvard.edu/gazette/story/2016/12/inside-the-hacked-u-s-election/?utm_source=facebook&utm_medium=social&utm_campaign=hu-facebook-general
  • http://twitter.com/search?q=%23architecture
  • https://twitter.com/i/web/status/809393944769495040
  • http://twitter.com/Harvartmuseums/status/809393944769495040
  • http://twitter.com/Snapchat
  • http://twitter.com/search?q=%23Followus
  • https://t.co/rkKcX4D6GL
  • http://twitter.com/HarvardAlumni/status/809383047242088448
  • http://twitter.com/HarvardBLKAlum
  • http://hvrd.me/NjZz306Pmx1
  • http://twitter.com/search?q=%23MyHarvard
  • http://twitter.com/HarvardAlumni/status/809381318345818112
  • http://www.accessibility.harvard.edu/
  • http://hr.harvard.edu/jobs
  • http://trademark.harvard.edu/pages/trademark-notice
  • http://facebook.com/harvard
  • http://twitter.com/harvard
  • http://www.instagram.com/harvard
  • http://youtube.com/harvard
  • https://soundcloud.com/harvard
  • http://plus.google.com/+harvard
  • https://www.linkedin.com/edu/school?id=18483

NoIndex , NoFollow, DoDollow Links

Total NoIndex Links 0
Total NoFollow Links 0
Total DoFollow Links 133
NoIndex Enabled by Meta Robot? No
NoFollow Enabled by Meta Robot? No

NoIndex Links

NoFollow Links



Knowledge Base

NoIndex : noindex directive is a meta tag value. noindex directive is for not to show your website on search engine results. You must not set ‘noindex’ as value in meta tags if you want to be your website on search engine result.

By default, a webpage is set to “index.” You should add a <meta name="robots" content="noindex" /> directive to a webpage in the <head> section of the HTML if you do not want search engines to crawl a given page and include it in the SERPs (Search Engine Results Pages).

DoFollow & NoFollow : nofollow directive is a meta tag value. Nofollow directive is for not to follow any links of your website by search engine bots. You must not set ‘nofollow’ as value in meta tags if you want follow your link by search engine bots.

By default, links are set to “follow.” You would set a link to “nofollow” in this way: <a href="http://www.example.com/" rel="nofollow">Anchor Text</a> if you want to suggest to Google that the hyperlink should not pass any link equity/SEO value to the link target.

Learn more

SEO Friendly Links

Links of your site are SEO friendly.

Knowledge Base
We recommend using hyphens rather than underscores in your URLs for SEO.

Favicon

Your site have favicon.

Learn more

Image 'alt' Test

Your site have 6 images without alt text.

Images Without alt

  • http://www.trumba.com/i/DgADGWxIBTpniTmOW4TfZPTI.jpg
  • http://www.trumba.com/i/DgAftJeKdF1pSeAuoUucktbd.jpg
  • http://www.trumba.com/i/DgDYbbLaLmJSRridW-ZORhbm.jpeg
  • http://www.trumba.com/i/DgD8xvR0stS4LWoQI85p9u7v.jpg
  • http://www.trumba.com/i/DgAB%2AoZwttE5DfsoRZqs64zg.jpg
  • http://www.trumba.com/i/DgA-PoTUSdmZ5nSNPjEkT1ev.jpg

Knowledge Base
The Alt Attribute specifies an alternate text for an image, if the image cannot be displayed.

It takes minimal effort to add the alt="some text to describe your image" that we recommend they be added to your image tags.
Learn more

DOC Type

DOC Type : <!DOCTYPE html>


Page have doc type.

Knowledge Base
doc type is not SEO factor but it is checked for validating your web page. So set a doctype at your html page.
Learn more

Depreciated HTML Tag

Your site does not have any depreciated HTML tag.
Knowledge Base
Older HTML tags and attributes that have been superseded by other more functional or flexible alternatives (whether as HTML or as CSS ) are declared as deprecated in HTML4 by the W3C - the consortium that sets the HTML standards. Browsers should continue to support deprecated tags and attributes, but eventually these tags are likely to become obsolete and so future support cannot be guaranteed.

HTML Page Size

HTML Page Size : 54 KB


HTML page size is <= 100KB

Knowledge Base
HTML page size is the one of the main factors of webpage loading time. It should be less than 100 KB according to google recommendation. Note that, this size not including external css, js or images files. So small page size less loading time.

To reduce your page size follow these steps
1) Move all your css and js code to external file.
2) make sure your text content be on top of the page so that it can displayed before full page loading.
3) Reduce or compress all the image, flash media file etc. will be better if these files are less than 100 KB
Learn more

GZIP Compression

GZIP Compressed Size : 13 KB


GZIP compression is enabled.

Knowledge Base
GZIP is a generic compressor that can be applied to any stream of bytes: under the hood it remembers some of the previously seen content and attempts to find and replace duplicate data fragments in an efficient way - for the curious, great low-level explanation of GZIP. However, in practice, GZIP performs best on text-based content, often achieving compression rates of as high as 70-90% for larger files, whereas running GZIP on assets that are already compressed via alternative algorithms (e.g. most image formats) yields little to no improvement. It is also recommended that, GZIP compressed size should be <=33 KB

Inline CSS

Your site have 2 inline css.

Inline CSS

  • <iframe src="https://www.googletagmanager.com/ns.html?id=GTM-TK7H6Z" height="0" width="0" style="display:none;visibility:hidden"></iframe>
  • <div class="wrapper wrapper--no-pad card card--nid-1477651 clearfix" style="background: url('http://www.harvard.edu/sites/default/files/feature_item_media/Shot_from_High_Altitude_Ballon_with_Lake_Michigan%20copy.jpg') no-repeat center center; background-size: cover;"></div>

Knowledge Base
Inline css is the css code reside in html page under html tags not in external .css file. Inline css increases the loading time of your webpage which is an important search engine ranking factor. So try not to use inline css.

Internal CSS

Your site does not have any internal css.

Knowledge Base
Internal css is the css codes which resides on html page inside style tag. Internal css is increases loading time since no page caching is possible for internal css. Try to put your css code in external file.

Micro Data Schema Test

Site failed micro data schema test.
Knowledge Base
Micro data is the information underlying a html string or paragraph. Consider a string “Avatar”, it could refer a profile picture on forum, blog or social networking site or may it refer to a highly successful 3D movie. Microdot is used to specify the reference or underlying information about an html string. Microdata gives chances to search engine and other application for better understanding of your content and better display significantly on search result.
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IP & DNS Report

IPv4 52.87.67.209
IPv6 Not Compatiable
DNS Report
SLHostClassTTLTypePRITargetIP
1harvard.eduIN290A52.87.36.185
2harvard.eduIN290A52.87.67.209
3harvard.eduIN3600NSext-dns-2.harvard.edu
4harvard.eduIN3600NSext-dns-1.harvard.edu
5harvard.eduIN180MX100mx0a-00171101.pphosted.com
6harvard.eduIN180MX100mx0b-00171101.pphosted.com

IP Canonicalization Test

Site passed IP canonicalization test.

Knowledge Base
If multiple domain name is registered under single ip address the search bots can label other sites as duplicates of one sites. This is ip canonicalization. Little bit like url canonicalizaion. To solve this use redirects.
Learn more

URL Canonicalization Test

Site failed URL canonicalization test.

Knowledge Base
Canonical tags make your all urls those lead to a single address or webpage into a single url. Like :
<link rel="canonical" href="https://mywebsite.com/home" />
<link rel="canonical" href="https://www.mywebsite.com/home" />
Both refer to the link mywebsite.com/home. So all the different url with same content or page now comes under the link or url mywebsite.com/home. Which will boost up your search engine ranking by eliminating content duplication. Use canonical tag for all the same urls.
Learn more

Plain Text Email Test

Site failed plain text email test. 1 plain text email found.

Plain Text Email List

  • your_email@email.com


Knowledge Base
Plain text email address is vulnerable to email scraping agents. An email scrapping agent crawls your website and collects every Email address which written in plain text. So existence of plain text email address in your website can help spammers in email Harvesting. This could be a bad sign for search engine.

To fight this you can obfuscate your email addresses in several ways:
1) CSS pseudo classes.
2) Writing backward your email address.
3) Turn of display using css.
4) Obfuscate your email address using javascript.
5) Using wordpress and php (wordpress site only).
Learn more

cURL Response

urlhttp://www.harvard.edu/content typetext/html; charset=utf-8
http code200header size1059
request size254filetime-1
ssl verify result0redirect count1
total time0.277296namelookup time0.018897
connect time0.053931pretransfer time0.05399
size upload0size download55630
speed download200615speed upload0
download content length-1upload content length-1
starttransfer time0.097569redirect time0.104883
redirect urlprimary ip104.16.152.6
certinfoprimary port80
local ip149.56.33.22local port42114

Mobile Friendly Check


Mobile Friendly : Yes

Score : 96

Localized Rule Name Rule Impact
Mobile viewport not set 0
Text too small to read 0
Uses incompatible plugins 0
Content wider than screen 3
Links too close together 0.00744001488003
CMS: DRUPAL
Locale: en_US
Roboted Resources: 2
Transient Fetch Failure Resources: 0

Google Page Speed Insight (Mobile)

Page Speed

Usability Score

Page Statistics


numberResources68numberHosts22
totalRequestBytes8905numberStaticResources47
htmlResponseBytes102215textResponseBytes271486
overTheWireResponeBytes7075012cssResponseBytes373826
imageResponseBytes4456667javascriptResponseBytes1828755
otherResponseBytes42063numberJsResources20
numberCssResources4


Avoid App Install Interstitials That Hide Content

Your page does not appear to have any app install interstitials that hide a significant amount of content. Learn more about the importance of avoiding the use of app install interstitials.

Avoid Plugins

Your page does not appear to use plugins, which would prevent content from being usable on many platforms. Learn more about the importance of avoiding plugins.

Configure Viewport

Your page specifies a viewport matching the device's size, which allows it to render properly on all devices. Learn more about configuring viewports.

Size Content to Viewport

The page content is too wide for the viewport, forcing the user to scroll horizontally.
Size the page content to the viewport to provide a better user experience.

The page content is 415 CSS pixels wide, but the viewport is only 411 CSS pixels wide. The following elements fall outside the viewport:

  • <button type="button" class="slick-next">Next</button>

Size Tap Targets Appropriately

Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. Consider making these tap targets larger to provide a better user experience.The following tap targets are close to other nearby tap targets and may need additional spacing around them.

  • The tap target <button class="ytp-button ytp-share-button"></button> is close to 1 other tap targets
  • The tap target <button class="ytp-button ytp-share-button"></button> is close to 1 other tap targets

Use Legible Font Sizes

The text on your page is legible. Learn more about using legible font sizes.

Landing Page Redirects

Your page has no redirects. Learn more about avoiding landing page redirects

GZIP Compression

You have compression enabled. Learn more about enabling compression.

Leverage Browser Caching

Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
Leverage browser caching for the following cacheable resources:

  • http://www.google-analytics.com/cx/api.js?experiment=y91SFFq3SRaup7BD1HRzDA
  • https://w.soundcloud.com/player/api.js
  • https://static.doubleclick.net/instream/ad_status.js
  • https://www.googletagmanager.com/gtm.js?id=GTM-TK7H6Z
  • https://connect.facebook.net/en_US/fbevents.js
  • https://js-agent.newrelic.com/nr-998.min.js
  • http://static.chartbeat.com/js/chartbeat.js
  • http://www.google-analytics.com/analytics.js

Server Response Time

Your server responded quickly. Learn more about server response time optimization.

Minify CSS

Your CSS is minified. Learn more about minifying CSS.

Minify HTML

Your HTML is minified. Learn more about minifying HTML.

Minify JavaScript

Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.
Minify JavaScript for the following resources to reduce their size by 5.7KiB ( 31% reduction ).

  • http://www.harvard.edu/sites/all/themes/hedu2015/assets/slick/slick.js could save 2.3KiB ( 21%reduction )
  • http://www.harvard.edu/sites/all/themes/hedu2015/assets/js/script.js could save 2.2KiB ( 51%reduction )
  • http://www.harvard.edu/sites/all/themes/hedu2015/assets/js-element-queries/ElementQueries.js could save 1.1KiB ( 37%reduction )

Render-blocking JavaScript and CSS

Your page has (1) blocking script resources and (2) blocking CSS resources. This causes a delay in rendering your page. None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.

Render-blocking JavaScript

  • http://www.google-analytics.com/cx/api.js?experiment=y91SFFq3SRaup7BD1HRzDA

Render-blocking CSS

  • http://www.harvard.edu/sites/all/themes/hedu2015/assets/css/harvard.min.css?v=20161206a
  • http://www.harvard.edu/sites/all/themes/hedu2015/assets/css/fonts.min.css

Optimize Images

Properly formatting and compressing images can save many bytes of data.
Optimize the following images to reduce their transfer size by 2.8MiB ( 72% reduction ).

  • http://www.trumba.com/i/DgAftJeKdF1pSeAuoUucktbd.jpg could save 875.2KiB ( 86%reduction )
  • http://www.harvard.edu/sites/default/files/feature_item_media/Shot_from_High_Altitude_Ballon_with_Lake_Michigan%20copy.jpg could save 517.5KiB ( 84%reduction )
  • http://www.harvard.edu/sites/default/files/feature_item_media/051316_WINTHROP_438_355293-st.jpg could save 357.8KiB ( 77%reduction )
  • http://www.harvard.edu/sites/default/files/feature_item_media/120116_MORAVEC_SS_001_362463-st.jpg could save 344.6KiB ( 79%reduction )
  • http://www.harvard.edu/sites/default/files/feature_item_media/051316_WINTHROP_438_355293-w.jpg could save 196.5KiB ( 77%reduction )
  • http://www.harvard.edu/sites/default/files/feature_item_media/120116_MORAVEC_SS_001_362463-w.jpg could save 190.9KiB ( 78%reduction )
  • http://www.trumba.com/i/DgD8xvR0stS4LWoQI85p9u7v.jpg could save 176.4KiB ( 77%reduction )
  • http://www.harvard.edu/sites/default/files/feature_item_media/092515_FEATURES_KS_252_cc.jpg could save 71.7KiB ( 33%reduction )
  • http://www.trumba.com/i/DgDYbbLaLmJSRridW-ZORhbm.jpeg could save 64.7KiB ( 25%reduction )
  • http://www.harvard.edu/sites/default/files/feature_item_media/092515_FEATURES_KS_252_cc%20wide.jpg could save 50.9KiB ( 37%reduction )
  • http://www.harvard.edu/sites/all/themes/hedu2015/assets/img/socialFooter@2x.png could save 23KiB ( 75%reduction )
  • http://www.harvard.edu/sites/all/themes/hedu2015/assets/img/shield.png could save 17.2KiB ( 67%reduction )
  • https://harvardgazette.files.wordpress.com/2016/12/food-41_140.jpg could save 6.1KiB ( 43%reduction )
  • https://harvardgazette.files.wordpress.com/2016/12/aspirin_istock-526426931_140.jpg could save 6KiB ( 46%reduction )
  • https://harvardgazette.files.wordpress.com/2016/12/schelling-ostow-1189_140.jpg could save 4.5KiB ( 50%reduction )
  • http://www.harvard.edu/sites/all/themes/hedu2015/assets/img/social-color-sprite@2x.png could save 3.7KiB ( 16%reduction )
  • http://www.harvard.edu/sites/all/themes/hedu2015/assets/img/arrow-right@2x.png could save 2.2KiB ( 72%reduction )
  • http://www.harvard.edu/sites/all/themes/hedu2015/assets/img/icon-goto@2x.png could save 1.4KiB ( 54%reduction )
  • http://www.harvard.edu/sites/all/themes/hedu2015/assets/img/search-icon@2x.png could save 1.2KiB ( 51%reduction )

Prioritize Visible Content

You have the above-the-fold content properly prioritized. Learn more about prioritizing visible content.

Google Page Speed Insight (Desktop)


Page Statistics


numberResources67numberHosts22
totalRequestBytes8818numberStaticResources46
htmlResponseBytes103873textResponseBytes271486
overTheWireResponeBytes6961335cssResponseBytes362007
imageResponseBytes4355771javascriptResponseBytes1828755
otherResponseBytes39443numberJsResources20
numberCssResources4


Page Speed

Landing Page Redirects

Your page has no redirects. Learn more about avoiding landing page redirects

GZIP Compression

You have compression enabled. Learn more about enabling compression.

Leverage Browser Caching

Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
Leverage browser caching for the following cacheable resources:

  • http://www.google-analytics.com/cx/api.js?experiment=y91SFFq3SRaup7BD1HRzDA
  • https://w.soundcloud.com/player/api.js
  • https://static.doubleclick.net/instream/ad_status.js
  • https://www.googletagmanager.com/gtm.js?id=GTM-TK7H6Z
  • https://connect.facebook.net/en_US/fbevents.js
  • https://js-agent.newrelic.com/nr-998.min.js
  • http://static.chartbeat.com/js/chartbeat.js
  • http://www.google-analytics.com/analytics.js

Server Response Time

Your server responded quickly. Learn more about server response time optimization.

Minify CSS

Your CSS is minified. Learn more about minifying CSS.

Minify HTML

Your HTML is minified. Learn more about minifying HTML.

Minify JavaScript

Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.
Minify JavaScript for the following resources to reduce their size by 5.7KiB ( 31% reduction ).

  • http://www.harvard.edu/sites/all/themes/hedu2015/assets/slick/slick.js could save 2.3KiB ( 21%reduction )
  • http://www.harvard.edu/sites/all/themes/hedu2015/assets/js/script.js could save 2.2KiB ( 51%reduction )
  • http://www.harvard.edu/sites/all/themes/hedu2015/assets/js-element-queries/ElementQueries.js could save 1.1KiB ( 37%reduction )

Render-blocking JavaScript and CSS

Your page has (1) blocking script resources and (2) blocking CSS resources. This causes a delay in rendering your page. None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.

Render-blocking JavaScript

  • http://www.google-analytics.com/cx/api.js?experiment=y91SFFq3SRaup7BD1HRzDA

Render-blocking CSS

  • http://www.harvard.edu/sites/all/themes/hedu2015/assets/css/harvard.min.css?v=20161206a
  • http://www.harvard.edu/sites/all/themes/hedu2015/assets/css/fonts.min.css

Optimize Images

Properly formatting and compressing images can save many bytes of data.
Optimize the following images to reduce their transfer size by 3.4MiB ( 86% reduction ).

  • http://www.trumba.com/i/DgAftJeKdF1pSeAuoUucktbd.jpg could save 900.4KiB ( 89%reduction )
  • http://www.harvard.edu/sites/default/files/feature_item_media/Shot_from_High_Altitude_Ballon_with_Lake_Michigan%20copy.jpg could save 517.5KiB ( 84%reduction )
  • http://www.harvard.edu/sites/default/files/feature_item_media/051316_WINTHROP_438_355293-st.jpg could save 454.7KiB ( 98%reduction )
  • http://www.harvard.edu/sites/default/files/feature_item_media/120116_MORAVEC_SS_001_362463-st.jpg could save 427.3KiB ( 98%reduction )
  • http://www.trumba.com/i/DgD8xvR0stS4LWoQI85p9u7v.jpg could save 220.7KiB ( 97%reduction )
  • http://www.harvard.edu/sites/default/files/feature_item_media/092515_FEATURES_KS_252_cc.jpg could save 214.4KiB ( 95%reduction )
  • http://www.harvard.edu/sites/default/files/feature_item_media/051316_WINTHROP_438_355293-w.jpg could save 196.5KiB ( 77%reduction )
  • http://www.harvard.edu/sites/default/files/feature_item_media/120116_MORAVEC_SS_001_362463-w.jpg could save 190.9KiB ( 78%reduction )
  • http://www.trumba.com/i/DgDYbbLaLmJSRridW-ZORhbm.jpeg could save 188KiB ( 69%reduction )
  • http://www.trumba.com/i/DgA-PoTUSdmZ5nSNPjEkT1ev.jpg could save 123.6KiB ( 91%reduction )
  • http://www.harvard.edu/sites/default/files/feature_item_media/092515_FEATURES_KS_252_cc%20wide.jpg could save 50.9KiB ( 37%reduction )
  • https://harvardgazette.files.wordpress.com/2016/12/food-41_140.jpg could save 12.9KiB ( 89%reduction )
  • https://harvardgazette.files.wordpress.com/2016/12/aspirin_istock-526426931_140.jpg could save 11.5KiB ( 87%reduction )
  • https://harvardgazette.files.wordpress.com/2016/12/schelling-ostow-1189_140.jpg could save 7.9KiB ( 88%reduction )
  • https://s0.wp.com/wp-content/themes/vip/gz-gazette20/a/i/HWPI_Avatar.jpg could save 3.1KiB ( 76%reduction )
  • http://www.harvard.edu/sites/all/themes/hedu2015/assets/img/socialFooter.png could save 2.7KiB ( 52%reduction )
  • http://www.harvard.edu/sites/all/themes/hedu2015/assets/img/arrow-right.png could save 1.2KiB ( 70%reduction )
  • http://www.harvard.edu/sites/all/themes/hedu2015/assets/img/icon-goto.png could save 972B ( 47%reduction )
  • http://www.harvard.edu/sites/all/themes/hedu2015/assets/img/search-icon.png could save 961B ( 50%reduction )

Prioritize Visible Content

You have the above-the-fold content properly prioritized. Learn more about prioritizing visible content.

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