smallseotool | on-page SEO audit | match.com Vs eharmony.com

Recent Comparitive Audit Reports : http://Match.com Vs. http://Eharmony.com

Compared Date : 2016-12-14 21:02:49


smallseotool | on-page SEO audit found 12 major issues

Page Title

Page Title : Match.com® | The Leading Online Dating Site for Singles & Personals : Match.com


Your page title exceeds 60 characters. It's not good.

Knowledge Base
Title tags which are technically called title elements define the title of a document. Title tags are often used on search engine results pages to display preview snippets for a given page, and are important both for SEO and social sharing.

Ideally, your Title tag should be less than 60 characters.

Meta Description

Meta Description : Match.com is the number one destination for online dating with more dates, more relationships, & more marriages than any other dating or personals site.


Your meta description exceeds 150 characters. It's not good.

Knowledge Base
A meta description is an HTML and XHTML element that describes your page to search engines. While the perceived (and real) importance of meta data has depreciated, the attribute still plays an important role in SEO rankings.

Meta descriptions can be any length, but search engines generally truncate snippets longer than 160 characters. It is best to keep meta descriptions under 150 characters.

Meta Keyword

Meta Keyword : online dating, singles, dating, personals, matchmaker, matchmaking, love, match, dating site, match.com, free personals, christian singles, black singles, asian singles, jewish singles, local singles

Knowledge Base
Although many SEO experts will tell you that keywords are no longer relevant for SEO, the effort to add keywords is so minimal that we continue to advise that keywords be used as part of your SEO.

Single Keywords

Keyword Occurrence Density Possible Spam
Dating 21 4.839 % No
Matchcom 14 3.226 % No
singles 6 1.382 % No
love 6 1.382 % No
relationships 5 1.152 % No
Online 4 0.922 % No
meet 4 0.922 % No
single 4 0.922 % No
» 4 0.922 % No
find 3 0.691 % No
life 3 0.691 % No
online 3 0.691 % No
Match 3 0.691 % No
date 3 0.691 % No
form 3 0.691 % Yes
dates 3 0.691 % No
ads 2 0.461 % No
Black 2 0.461 % No
Personals 2 0.461 % No
Advice 2 0.461 % No

Two Word Keywords

Keyword Occurrence Density Possible Spam
Online Dating 4 0.922 % No
relationships and 3 0.691 % No
on Matchcom 3 0.691 % No
78 79 2 0.461 % No
79 80 2 0.461 % No
80 81 2 0.461 % No
77 78 2 0.461 % No
75 76 2 0.461 % No
76 77 2 0.461 % No
81 82 2 0.461 % No
82 83 2 0.461 % No
86 87 2 0.461 % No
87 88 2 0.461 % No
85 86 2 0.461 % No
84 85 2 0.461 % No
74 75 2 0.461 % No
83 84 2 0.461 % No
88 89 2 0.461 % No
71 72 2 0.461 % No
63 64 2 0.461 % No

Three Word Keywords

Keyword Occurrence Density Possible Spam
71 72 73 2 0.461 % No
72 73 74 2 0.461 % No
70 71 72 2 0.461 % No
69 70 71 2 0.461 % No
67 68 69 2 0.461 % No
68 69 70 2 0.461 % No
73 74 75 2 0.461 % No
74 75 76 2 0.461 % No
79 80 81 2 0.461 % No
80 81 82 2 0.461 % No
78 79 80 2 0.461 % No
77 78 79 2 0.461 % No
75 76 77 2 0.461 % No
76 77 78 2 0.461 % No
66 67 68 2 0.461 % No
65 66 67 2 0.461 % No
56 57 58 2 0.461 % No
57 58 59 2 0.461 % No
55 56 57 2 0.461 % No
54 55 56 2 0.461 % No

Four Word Keywords

Keyword Occurrence Density Possible Spam
69 70 71 72 2 0.461 % No
70 71 72 73 2 0.461 % No
68 69 70 71 2 0.461 % No
67 68 69 70 2 0.461 % No
65 66 67 68 2 0.461 % No
66 67 68 69 2 0.461 % No
71 72 73 74 2 0.461 % No
72 73 74 75 2 0.461 % No
76 77 78 79 2 0.461 % No
77 78 79 80 2 0.461 % No
75 76 77 78 2 0.461 % No
74 75 76 77 2 0.461 % No
73 74 75 76 2 0.461 % No
64 65 66 67 2 0.461 % No
63 64 65 66 2 0.461 % No
54 55 56 57 2 0.461 % No
55 56 57 58 2 0.461 % No
53 54 55 56 2 0.461 % No
52 53 54 55 2 0.461 % No
50 51 52 53 2 0.461 % No

Keyword Usage

The most using keywords match with meta keywords.

Knowledge Base
Keyword consistency means having the keywords or sets of keywords that you want to rank for in searches spread over all the elements of a particular web page.

This should not be confused with keyword density. Keyword density means the number of times a keyword is featured in the website content and this practice is no longer a deciding factor in improving the search ranking of your website.

Keyword consistency, on the other hand, is a logical consideration for ranking high in search results, given that the keywords chosen for a particular web page indicate the category or topic of the page, and this is what search engines are looking for.

Total Words

Total Words : 434

Knowledge Base
Unique words are uncommon words that reflects your site features and informations. Search engine metrics are not intended to use unique words as ranking factor but it is still useful to get a proper picture of your site contents. Using positive unique words like complete, perfect, shiny, is a good idea user experience.

Stop words are common words like all the preposition, some generic words like download, click me, offer, win etc. since most used keyword may be a slight factor for visitors you are encouraged to use more unique words and less stop words.

Text/HTML Ratio Test

Site failed text/HTML ratio test.

Text/HTML Ratio Test : 19%

Knowledge Base
The ideal page's ratio of text to HTML code is between 20% to 60%. A result of less than 20% it means you need to write more text on your web page while if more than 60% your page might be considered as spam.

HTML Headings

H1(2)

  • #1 in dates, relationships and marriages
  • Online Dating at Match.com

H2(1)

  • The Match.com Singles Community

H3(1)

  • |

H4(0)

H5(0)

H6(0)

Knowledge Base
Heading tags, as their name suggests, are used to differentiate the headings and sub-headings of a page from the rest of the content. These tags are also known to webmasters as HTML header tags, head tags and SEO header tags. The most important heading tag is the H1 tag and least important is the H6 tag.

The H1 is the most important tag and it should never be skipped on a page. Search spiders pay attention to the words used in the H1 tag and it should contain a basic description of the page content, just as the page title does.

robot.txt

Your site have robot.txt

Knowledge Base
When search engine spiders crawl a website, they typically start by identifying a robots.txt file at the root domain level. Upon identification, the crawler reads the file directives to identify directories and files that may be blocked. Blocked filed can be created with the robots.txt generator; these files are, in some ways, the opposite of those in a website sitemap, which typically includes pages to be included when a search engine crawls a website.

Sitemap

Your site have sitemap
Sitemap Location

Knowledge Base
Sitemaps are a list of pages on a website that is accessible to all users. An XML sitemap is a way for website owners to tell search engines about all the pages that exist on their website and which links on your website are more important than others along with how frequently you update your website.

While sitemaps do not boost your search rankings, it allows search engines to better crawl your website and every website should have one.

Also keep these things in mind:
1) Sitemaps must be less than 10 MB (10,485,760 bytes) and can contain maximum 50,000 urls. if you have more uls than this create multiple sitemap files and use a sitemap index file.
2) Put your sitemap in your website root directory and add the url of your sitemap in robots.txt.
3) sitemap.xml can be compressed using grip for faster loading.

Internal Vs. External Links

Total Internal Links? 19
Total External Links? 35

Internal Links

  • /login/login.aspx
  • /cp/index/domestic/49977/nl.html
  • /qsearch/qsearchdl.aspx?cl=1&po=1&gc=1&tr=2&lage=25&uage=45&r2s=1&cpp=floatingreg/index/default.html
  • /qsearch/qsearchdl.aspx?cl=1&po=1&gc=2&tr=1&lage=25&uage=45&r2s=1&cpp=floatingreg/index/default.html
  • /registration/privacystatement.aspx?lid=4#jumpAdChoices
  • /cmbstudy/
  • /magazine/index.aspx?lid=446&lid=0
  • /online-dating/singles.html
  • /2011-relationship-dating-statistics
  • /dating-rules/
  • /mobile/index.aspx
  • /international/index.aspx?lid=446
  • /online-dating/christian/singles.html
  • /online-dating/jewish/singles.html
  • /online-dating/asian/singles.html
  • /online-dating/black/singles.html
  • /online-dating/seniors/singles.html
  • /online-dating/gay/single-men.html
  • /online-dating/lesbian/single-women.html

External Links

  • http://www.match.com/help/aboutus.aspx?lid=4
  • http://www.match.com/registration/membagr.aspx?lid=4
  • http://www.match.com/registration/privacystatement.aspx?lid=4
  • http://www.match.com/careers/index.aspx?lid=4
  • http://www.match.com/help/safetytips.aspx?lid=4
  • http://www.match.com/magazine/index.aspx?lid=4
  • http://www.match.com/howitworks/index.aspx?lid=4
  • http://success.match.com/index.aspx?lid=4
  • http://datingtips.match.com
  • http://www.match.com/help/help.aspx?lid=4
  • http://www.match.com/help/contactusindex.aspx?lid=4
  • http://www.match.com/PCS/PCSMarketingRegPage.aspx?lid=4
  • http://www.match.com/help/sitemap.aspx?lid=4
  • http://www.match.com/international/index.aspx?lid=4
  • http://match.mediaroom.com?lid=4
  • http://www.match.com/guarantee/rules.aspx
  • http://www.match.com/mobile/index.aspx?lid=686
  • http://www.match.com/gsub/purchase.aspx?lid=4
  • http://www.match.com/PCS/PCSMarketingRegPage.aspx?lid=4
  • http://www.matchmediagroup.com/
  • http://www.match.com/cp.aspx?cpp=cppp/affiliates/index.html?lid=4
  • http://www.match.com/cp/social/r/officialblog.html?lid=4
  • http://www.match.com/cp/social/r/facebook.html?lid=4
  • http://www.match.com/cp/social/r/twitter.html?lid=4
  • http://instagram.com/match
  • http://www.match.com/cp/social/r/pinterest.html?lid=4
  • http://www.chemistry.com/
  • http://yahoo.match.com
  • http://www.ourtime.com
  • http://www.blackpeoplemeet.com
  • http://www.singleparentmeet.com
  • http://www.loveandseek.com
  • http://www.personals.com
  • http://usa.match.com/index.aspx?trackingId=227410
  • http://uk.match.com

NoIndex , NoFollow, DoDollow Links

Total NoIndex Links 0
Total NoFollow Links 0
Total DoFollow Links 54
NoIndex Enabled by Meta Robot? No
NoFollow Enabled by Meta Robot? No

NoIndex Links

NoFollow Links



Knowledge Base

NoIndex : noindex directive is a meta tag value. noindex directive is for not to show your website on search engine results. You must not set ‘noindex’ as value in meta tags if you want to be your website on search engine result.

By default, a webpage is set to “index.” You should add a <meta name="robots" content="noindex" /> directive to a webpage in the <head> section of the HTML if you do not want search engines to crawl a given page and include it in the SERPs (Search Engine Results Pages).

DoFollow & NoFollow : nofollow directive is a meta tag value. Nofollow directive is for not to follow any links of your website by search engine bots. You must not set ‘nofollow’ as value in meta tags if you want follow your link by search engine bots.

By default, links are set to “follow.” You would set a link to “nofollow” in this way: <a href="http://www.example.com/" rel="nofollow">Anchor Text</a> if you want to suggest to Google that the hyperlink should not pass any link equity/SEO value to the link target.

Learn more

SEO Friendly Links

Links of your site are SEO friendly.

Knowledge Base
We recommend using hyphens rather than underscores in your URLs for SEO.

Favicon

Your site does not have favicon.

Learn more

Image 'alt' Test

Your site have 27 images without alt text.

Images Without alt

  • https://www.facebook.com/tr?id=621173494639828&ev=PageView&noscript=1
  • //bat.bing.com/action/0?ti=4047828&Ver=2
  • https://ct.pinterest.com/v3/?tid=2620839326930&noscript=1
  • https://secure.adnxs.com/seg?add=5251180&t=2
  • //googleads.g.doubleclick.net/pagead/viewthroughconversion/1014779357/?value=0&guid=ON&script=0
  • http://images.match.com/match/matchscene/articles/spotlight200_20159.jpg
  • http://images.match.com/match/matchscene/articles/spotlight200_20164.jpg
  • http://images.match.com/match/matchscene/articles/spotlight200_20039.jpg
  • http://images.match.com/match/matchscene/articles/spotlight200_20033.jpg
  • http://images.match.com/match/matchscene/articles/spotlight200_20166.jpg
  • http://images.match.com/match/matchscene/articles/spotlight200_20201.jpg
  • http://images.match.com/match/matchscene/articles/spotlight200_20031.jpg
  • http://images.match.com/match/matchscene/articles/spotlight200_20029.jpg
  • http://images.match.com/match/matchscene/articles/spotlight200_20188.jpg
  • http://images.match.com/match/matchscene/articles/spotlight200_20181.jpg
  • http://images.match.com/match/matchscene/articles/spotlight200_20001.jpg
  • http://images.match.com/match/matchscene/articles/spotlight200_20035.jpg
  • https://secure.leadback.advertising.com/adcedge/lb?site=695501&betr=Match_Jan2016_LB=[+]7daylb[168],1yearlb[8760],30daylb[720]
  • http://leadback.advertising.com/adcedge/lb?site=695501&betr=match_com_cs=[+]1[720]
  • http://leadback.advertising.com/adcedge/lb?site=695501&srvc=1&betr=matchhomepage_cs=1&betq=12122=428511
  • http://www.googleadservices.com/pagead/conversion/1001318693/?label=Yps_CKP3sQIQpdK73QM&guid=ON&script=0
  • http://view.atdmt.com/action/Matchcom_Landing_0611
  • http://leadback.advertising.com/adcedge/lb?site=695501&srvc=1&betr=19448=543840[720]
  • http://pixel.33across.com/ps/?pid=841&cgn=15717&seg=25820
  • http://r.turn.com/r/beacon?b2=kCvDu7aOUTRD5TVAYf_XFM3kT7RHkE-g5gFj4h2eh_UwVYEB0pr5cVPchsfTzxvhjDID5_0l_eBvymJW_gB_zA&cid=
  • https://sp.analytics.yahoo.com/spp.pl?a=1000420568585&.yp=5712&js=no
  • http://pubads.g.doubleclick.net/activity;dc_iu=/4204/pand.retargeting;dc_seg=30885130;ord=1?

Knowledge Base
The Alt Attribute specifies an alternate text for an image, if the image cannot be displayed.

It takes minimal effort to add the alt="some text to describe your image" that we recommend they be added to your image tags.
Learn more

DOC Type

DOC Type : <!DOCTYPE html>


Page have doc type.

Knowledge Base
doc type is not SEO factor but it is checked for validating your web page. So set a doctype at your html page.
Learn more

Depreciated HTML Tag

Your site does not have any depreciated HTML tag.
Knowledge Base
Older HTML tags and attributes that have been superseded by other more functional or flexible alternatives (whether as HTML or as CSS ) are declared as deprecated in HTML4 by the W3C - the consortium that sets the HTML standards. Browsers should continue to support deprecated tags and attributes, but eventually these tags are likely to become obsolete and so future support cannot be guaranteed.

HTML Page Size

HTML Page Size : 41 KB


HTML page size is <= 100KB

Knowledge Base
HTML page size is the one of the main factors of webpage loading time. It should be less than 100 KB according to google recommendation. Note that, this size not including external css, js or images files. So small page size less loading time.

To reduce your page size follow these steps
1) Move all your css and js code to external file.
2) make sure your text content be on top of the page so that it can displayed before full page loading.
3) Reduce or compress all the image, flash media file etc. will be better if these files are less than 100 KB
Learn more

GZIP Compression

GZIP Compressed Size : 13 KB


GZIP compression is enabled.

Knowledge Base
GZIP is a generic compressor that can be applied to any stream of bytes: under the hood it remembers some of the previously seen content and attempts to find and replace duplicate data fragments in an efficient way - for the curious, great low-level explanation of GZIP. However, in practice, GZIP performs best on text-based content, often achieving compression rates of as high as 70-90% for larger files, whereas running GZIP on assets that are already compressed via alternative algorithms (e.g. most image formats) yields little to no improvement. It is also recommended that, GZIP compressed size should be <=33 KB

Inline CSS

Your site have 12 inline css.

Inline CSS

  • <img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=621173494639828&ev=PageView&noscript=1" />
  • <img src="//bat.bing.com/action/0?ti=4047828&Ver=2" height="0" width="0" style="display:none; visibility: hidden;" />
  • <img height="1" width="1" style="display:none;" alt="" src="https://ct.pinterest.com/v3/?tid=2620839326930&noscript=1" />
  • <div style="position: absolute; top: -999999px;"></div>
  • <iframe src="https://4707600.fls.doubleclick.net/activityi;src=4707600;type=invmedia;cat=8omy2yjy;ord=1?" width="1" height="1" frameborder="0" style="display:none"></iframe>
  • <div style="position:absolute;"></div>
  • <div style="display:inline;"></div>
  • <img height="1" width="1" style="border-style:none;" alt="" src="//googleads.g.doubleclick.net/pagead/viewthroughconversion/1014779357/?value=0&amp;guid=ON&amp;script=0"/>
  • <div style="display:inline;"></div>
  • <img height="1" width="1" style="border-style:none;" alt="" src="http://www.googleadservices.com/pagead/conversion/1001318693/?label=Yps_CKP3sQIQpdK73QM&guid=ON&script=0">
  • <img src="http://rt.udmserve.net/udm/fetch.tg?ev300=a;dt=3;" style="display: none;" border="0" height="1" width="1" alt="Underdogmedia"/>
  • <img src="//pixel.quantserve.com/pixel/p-kRQnYzW_0gqbU.gif?labels=_fp.event.Homepage" style="display: none;" border="0" height="1" width="1" alt="Quantcast"/>

Knowledge Base
Inline css is the css code reside in html page under html tags not in external .css file. Inline css increases the loading time of your webpage which is an important search engine ranking factor. So try not to use inline css.

Internal CSS

Your site have 1 internal css.

Knowledge Base
Internal css is the css codes which resides on html page inside style tag. Internal css is increases loading time since no page caching is possible for internal css. Try to put your css code in external file.

Micro Data Schema Test

Site failed micro data schema test.
Knowledge Base
Micro data is the information underlying a html string or paragraph. Consider a string “Avatar”, it could refer a profile picture on forum, blog or social networking site or may it refer to a highly successful 3D movie. Microdot is used to specify the reference or underlying information about an html string. Microdata gives chances to search engine and other application for better understanding of your content and better display significantly on search result.
Learn more

IP & DNS Report

IPv4 208.83.241.15
IPv6 Not Compatiable
DNS Report
SLHostClassTTLTypePRITargetIP
1Match.comIN20A208.83.241.15
2Match.comIN1869NSusw1.akam.net
3Match.comIN1869NSusc1.akam.net
4Match.comIN1869NSns1-215.akam.net
5Match.comIN1869NSaus1.akam.net
6Match.comIN1869NSns1-1.akam.net
7Match.comIN1869NSeur1.akam.net
8Match.comIN1869NSusc4.akam.net
9Match.comIN1869NSusw7.akam.net
10Match.comIN900MX20mx9.Match.com
11Match.comIN900MX50mxdr.Match.com

IP Canonicalization Test

Site passed IP canonicalization test.

Knowledge Base
If multiple domain name is registered under single ip address the search bots can label other sites as duplicates of one sites. This is ip canonicalization. Little bit like url canonicalizaion. To solve this use redirects.
Learn more

URL Canonicalization Test

Site failed URL canonicalization test.

Knowledge Base
Canonical tags make your all urls those lead to a single address or webpage into a single url. Like :
<link rel="canonical" href="https://mywebsite.com/home" />
<link rel="canonical" href="https://www.mywebsite.com/home" />
Both refer to the link mywebsite.com/home. So all the different url with same content or page now comes under the link or url mywebsite.com/home. Which will boost up your search engine ranking by eliminating content duplication. Use canonical tag for all the same urls.
Learn more

Plain Text Email Test

Site passed plain text email test. No plain text email found.

Plain Text Email List



Knowledge Base
Plain text email address is vulnerable to email scraping agents. An email scrapping agent crawls your website and collects every Email address which written in plain text. So existence of plain text email address in your website can help spammers in email Harvesting. This could be a bad sign for search engine.

To fight this you can obfuscate your email addresses in several ways:
1) CSS pseudo classes.
2) Writing backward your email address.
3) Turn of display using css.
4) Obfuscate your email address using javascript.
5) Using wordpress and php (wordpress site only).
Learn more

cURL Response

urlhttp://www.match.com/content typetext/html; charset=utf-8
http code200header size1390
request size246filetime-1
ssl verify result0redirect count1
total time1.031483namelookup time0.234018
connect time0.311376pretransfer time0.311434
size upload0size download41495
speed download40228speed upload0
download content length41495upload content length-1
starttransfer time0.48329redirect time0.315703
redirect urlprimary ip208.83.242.23
certinfoprimary port80
local ip149.56.33.22local port49006

Mobile Friendly Check


Mobile Friendly : Yes

Score : 100

Localized Rule Name Rule Impact
Mobile viewport not set 0
Text too small to read 0
Uses incompatible plugins 0
Content wider than screen 0
Links too close together 0
CMS:
Locale: en_US
Roboted Resources: 4
Transient Fetch Failure Resources: 0

Google Page Speed Insight (Mobile)

Page Speed

Usability Score

Page Statistics


numberResources57numberHosts28
totalRequestBytes13478numberStaticResources18
htmlResponseBytes110829overTheWireResponeBytes1225575
cssResponseBytes124964imageResponseBytes137394
javascriptResponseBytes827345otherResponseBytes9050
numberJsResources22numberCssResources4


Avoid App Install Interstitials That Hide Content

Your page does not appear to have any app install interstitials that hide a significant amount of content. Learn more about the importance of avoiding the use of app install interstitials.

Avoid Plugins

Your page does not appear to use plugins, which would prevent content from being usable on many platforms. Learn more about the importance of avoiding plugins.

Configure Viewport

Your page specifies a viewport matching the device's size, which allows it to render properly on all devices. Learn more about configuring viewports.

Size Content to Viewport

The contents of your page fit within the viewport. Learn more about sizing content to the viewport.

Size Tap Targets Appropriately

All of your page's links/buttons are large enough for a user to easily tap on a touchscreen. Learn more about sizing tap targets appropriately.

Use Legible Font Sizes

The text on your page is legible. Learn more about using legible font sizes.

Landing Page Redirects

Your page has 2 redirects. Redirects introduce additional delays before the page can be loaded.
Avoid landing page redirects for the following chain of redirected URLs:

  • http://match.com/
  • http://www.match.com/
  • http://www.match.com/cpx/en-us/mobile/IndexPage/

GZIP Compression

Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.
Enable compression for the following resources to reduce their transfer size by 30.5KiB ( 79% reduction ).

  • http://cp.match.com/en-us/mobile/scripts/index_271323_13.js?v=8.0.6192.16537&cc=en-US could save 30.5KiB ( 79%reduction )

Leverage Browser Caching

Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
Leverage browser caching for the following cacheable resources:

  • http://bat.bing.com/bat.js
  • http://cp.match.com/en-us/mobile/images/Background@2x.jpg
  • http://cp.match.com/en-us/mobile/images/Mobi_Guarantee1D.png
  • http://cp.match.com/en-us/mobile/images/loader.gif
  • http://securecp.match.com/scripts/adrum-ext.ca98cd9e9bc9be02e16c4d7fb16dbb51.js
  • http://static.ads-twitter.com/uwt.js
  • http://www.match.com/styles/cp/main.css
  • http://www.match.com/styles/fonts/icons/MatchIconFont-Regular_V3.woff
  • https://s.yimg.com/wi/ytc.js
  • https://securecp.match.com/scripts/appd/adrum.js
  • http://cdn.krxd.net/controltag/qvd005332.js
  • http://connect.facebook.net/en_US/fbevents.js
  • http://connect.facebook.net/en_US/sdk.js
  • http://cp.match.com/en-us/mobile/css/index_271323_13.css
  • http://www.google-analytics.com/ga.js

Server Response Time

Your server responded quickly. Learn more about server response time optimization.

Minify CSS

Compacting CSS code can save many bytes of data and speed up download and parse times.
Minify CSS for the following resources to reduce their size by 1.1KiB ( 19% reduction ).

  • http://cp.match.com/en-us/mobile/css/index_271323_13.css could save 1.1KiB ( 19%reduction )

Minify HTML

Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.
Minify HTML for the following resources to reduce their size by 1.4KiB ( 16% reduction ).

  • http://www.match.com/cpx/en-us/mobile/IndexPage/ could save 1.4KiB ( 16%reduction )

Minify JavaScript

Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.
Minify JavaScript for the following resources to reduce their size by 19.9KiB ( 43% reduction ).

  • http://cp.match.com/en-us/mobile/scripts/index_271323_13.js?v=8.0.6192.16537&cc=en-US could save 18.2KiB ( 48%reduction )
  • http://www.match.com/scripts/cp/core.js?v=8.0.6192.16537 could save 1.7KiB ( 21%reduction )

Render-blocking JavaScript and CSS

Your page has (8) blocking script resources and (4) blocking CSS resources. This causes a delay in rendering your page. None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.

Render-blocking JavaScript

  • http://www.match.com/scripts/jquery/current.min.js?v=8.0.6192.16537
  • http://www.match.com/build/js/match-adf65215.js?v=8.0.6192.16537
  • https://securecp.match.com/scripts/appd/adrum.js
  • http://www.match.com/scripts/cp/core.js?v=8.0.6192.16537
  • http://www.googleadservices.com/pagead/conversion.js
  • http://cdn.taboola.com/libtrc/matchcom-sc/tfa.js
  • http://www.googleadservices.com/pagead/conversion.js
  • http://cp.match.com/en-us/mobile/scripts/index_271323_13.js?v=8.0.6192.16537&cc=en-US

Render-blocking CSS

  • http://www.match.com/styles/cp/main.css
  • http://cp.match.com/en-us/mobile/css/index_271323_13.css
  • http://www.match.com/build/css/match_enhanced-94360a77.cssx?v=8.0.6192.16537&cc=en-US
  • http://www.match.com/styles/blueprint/screen.min.css?v=8.0.6192.16537&cc=en-US

Optimize Images

Properly formatting and compressing images can save many bytes of data.
Optimize the following images to reduce their transfer size by 14.8KiB ( 23% reduction ).

  • http://cp.match.com/en-us/mobile/images/Background@2x.jpg could save 12.6KiB ( 21%reduction )
  • http://cp.match.com/en-us/mobile/images/Mobi_Guarantee1D.png could save 2.1KiB ( 49%reduction )

Prioritize Visible Content

Visible content is not properly prioritized. Learn more about prioritizing visible content.

Google Page Speed Insight (Desktop)


Page Statistics


numberResources98numberHosts44
totalRequestBytes23428numberStaticResources46
htmlResponseBytes52497overTheWireResponeBytes1312320
cssResponseBytes108955imageResponseBytes724525
javascriptResponseBytes397614otherResponseBytes12736
numberJsResources22numberCssResources4


Page Speed

Landing Page Redirects

Your page has 2 redirects. Redirects introduce additional delays before the page can be loaded.
Avoid landing page redirects for the following chain of redirected URLs:

  • http://match.com/
  • http://www.match.com/
  • http://www.match.com/cpx/en-us/match/IndexPage/

GZIP Compression

You have compression enabled. Learn more about enabling compression.

Leverage Browser Caching

Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
Leverage browser caching for the following cacheable resources:

  • http://bat.bing.com/bat.js
  • http://cp.match.com/en-us/landing/images/cs-drop.png
  • http://cp.match.com/en-us/match/index/images/index_control/chemistry-btn.png
  • http://cp.match.com/en-us/match/index/images/index_test/12.png
  • http://cp.match.com/en-us/match/index/images/index_test/13.png
  • http://cp.match.com/en-us/match/index/images/index_test/14.png
  • http://cp.match.com/en-us/match/index/images/index_test/15.png
  • http://cp.match.com/en-us/match/index/images/index_test/16.png
  • http://cp.match.com/en-us/match/index/images/index_test/17.png
  • http://cp.match.com/en-us/match/index/images/index_test/18.png
  • http://cp.match.com/en-us/match/index/images/index_test/19.png
  • http://cp.match.com/en-us/match/index/images/index_test/2.png
  • http://cp.match.com/en-us/match/index/images/index_test/20.png
  • http://cp.match.com/en-us/match/index/images/index_test/3.png
  • http://cp.match.com/en-us/match/index/images/index_test/4.png
  • http://cp.match.com/en-us/match/index/images/index_test/5.png
  • http://cp.match.com/en-us/match/index/images/index_test/6.png
  • http://cp.match.com/en-us/match/index/images/index_test/7.png
  • http://cp.match.com/en-us/match/index/scripts/index.js
  • http://images.match.com/match/Sprites/instagram_logo.png
  • http://images.match.com/match/Sprites/siteIcons.png
  • http://images.match.com/match/site/backgrounds/bg-site.jpg
  • http://securecp.match.com/scripts/adrum-ext.ca98cd9e9bc9be02e16c4d7fb16dbb51.js
  • http://static.ads-twitter.com/uwt.js
  • http://www.match.com/scripts/jquery/jquery.customSelect.min.js
  • http://www.match.com/styles/cp/main.css
  • http://www.match.com/styles/fonts/icons/MatchIconFont-Regular_V3.woff
  • https://s.yimg.com/wi/ytc.js
  • https://securecp.match.com/scripts/appd/adrum.js
  • http://connect.facebook.net/en_US/fbevents.js
  • http://leadback.advertising.com/adcedge/lb?site=695501&betr=2016Match=[+]1day[24],14day[336],30day[720],7day[168],1hour[1],1year[8760]
  • http://leadback.advertising.com/adcedge/lb?site=695501&betr=match_com_cs=[+]1[720]
  • http://leadback.advertising.com/adcedge/lb?site=695501&srvc=1&betr=19448=543840[720]
  • http://leadback.advertising.com/adcedge/lb?site=695501&srvc=1&betr=matchhomepage_cs=1&betq=12122=428511
  • https://secure.leadback.advertising.com/adcedge/lb?site=695501&betr=2016Match=[+]1day[24],14day[336],30day[720],7day[168],1hour[1],1year[8760]
  • https://secure.leadback.advertising.com/adcedge/lb?site=695501&betr=Match_Jan2016_LB=[+]7daylb[168],1yearlb[8760],30daylb[720]
  • http://asset.pagefair.com/measure.min.js
  • http://asset.pagefair.net/ads.min.js
  • http://www.google-analytics.com/ga.js
  • http://cp.match.com/en-us/match/index/styles/index_v12.css

Server Response Time

Your server responded quickly. Learn more about server response time optimization.

Minify CSS

Your CSS is minified. Learn more about minifying CSS.

Minify HTML

Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.
Minify HTML for the following resources to reduce their size by 2.3KiB ( 19% reduction ).

  • http://www.match.com/cpx/en-us/match/IndexPage/ could save 2.3KiB ( 19%reduction )

Minify JavaScript

Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.
Minify JavaScript for the following resources to reduce their size by 1.7KiB ( 21% reduction ).

  • http://www.match.com/scripts/cp/core.js?v=8.0.6192.16537 could save 1.7KiB ( 21%reduction )

Render-blocking JavaScript and CSS

Your page has (6) blocking script resources and (4) blocking CSS resources. This causes a delay in rendering your page. None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.

Render-blocking JavaScript

  • http://www.match.com/scripts/jquery/current.min.js?v=8.0.6192.16537
  • http://www.match.com/build/js/match-adf65215.js?v=8.0.6192.16537
  • https://securecp.match.com/scripts/appd/adrum.js
  • http://www.match.com/scripts/cp/core.js?v=8.0.6192.16537
  • http://cdn.taboola.com/libtrc/matchcom-sc/tfa.js
  • http://www.googleadservices.com/pagead/conversion.js

Render-blocking CSS

  • http://www.match.com/styles/cp/main.css
  • http://www.match.com/build/css/match_centered-66ffd299.cssx?v=8.0.6192.16537&cc=en-US
  • http://www.match.com/styles/blueprint/screen.min.css?v=8.0.6192.16537&cc=en-US
  • http://cp.match.com/en-us/match/index/styles/index_v12.css

Optimize Images

Properly formatting and compressing images can save many bytes of data.
Optimize the following images to reduce their transfer size by 49.2KiB ( 15% reduction ).

  • http://images.match.com/match/Sprites/instagram_logo.png could save 6KiB ( 50%reduction )
  • http://images.match.com/match/Sprites/siteIcons.png could save 4.9KiB ( 23%reduction )
  • http://cp.match.com/en-us/match/index/images/index_test/13.png could save 4.4KiB ( 12%reduction )
  • http://cp.match.com/en-us/match/index/images/index_test/3.png could save 4.3KiB ( 12%reduction )
  • http://cp.match.com/en-us/match/index/images/index_test/12.png could save 4.1KiB ( 13%reduction )
  • http://cp.match.com/en-us/match/index/images/index_test/7.png could save 4KiB ( 14%reduction )
  • http://cp.match.com/en-us/match/index/images/index_test/14.png could save 3.9KiB ( 12%reduction )
  • http://cp.match.com/en-us/match/index/images/index_test/5.png could save 3.9KiB ( 12%reduction )
  • http://cp.match.com/en-us/match/index/images/index_test/4.png could save 3.7KiB ( 14%reduction )
  • http://cp.match.com/en-us/match/index/images/index_test/2.png could save 3.4KiB ( 12%reduction )
  • http://cp.match.com/en-us/match/index/images/index_test/6.png could save 3.3KiB ( 13%reduction )
  • http://cp.match.com/en-us/match/index/images/index_control/chemistry-btn.png could save 1.9KiB ( 47%reduction )
  • http://cp.match.com/en-us/landing/images/cs-drop.png could save 896B ( 86%reduction )
  • http://images.match.com/match/site/backgrounds/bg-site.jpg could save 550B ( 24%reduction )

Prioritize Visible Content

You have the above-the-fold content properly prioritized. Learn more about prioritizing visible content.
smallseotool | on-page SEO audit found 11 major issues

Page Title

Page Title : eHarmony | #1 Trusted Online Dating Site for Local Singles


Your page title does not exceed 60 characters. It's fine.

Knowledge Base
Title tags which are technically called title elements define the title of a document. Title tags are often used on search engine results pages to display preview snippets for a given page, and are important both for SEO and social sharing.

Ideally, your Title tag should be less than 60 characters.

Meta Description

Meta Description : Online Dating for Lasting, Loving Relationships. Register for FREE on eHarmony Today & Meet Wonderful Local Singles with Whom You Share True Compatibility.


Your meta description exceeds 150 characters. It's not good.

Knowledge Base
A meta description is an HTML and XHTML element that describes your page to search engines. While the perceived (and real) importance of meta data has depreciated, the attribute still plays an important role in SEO rankings.

Meta descriptions can be any length, but search engines generally truncate snippets longer than 160 characters. It is best to keep meta descriptions under 150 characters.

Meta Keyword

Meta Keyword : online dating, singles, dating, personals, matchmaker, matchmaking, love, match, dating site, eharmony.com, eharmony, free personals, christian singles, black singles, asian singles, jewish singles, local singles

Knowledge Base
Although many SEO experts will tell you that keywords are no longer relevant for SEO, the effort to add keywords is so minimal that we continue to advise that keywords be used as part of your SEO.

Single Keywords

Keyword Occurrence Density Possible Spam
eHarmony 34 3.272 % No
Dating 21 2.021 % No
Singles 9 0.866 % No
love 9 0.866 % No
online 8 0.77 % No
find 8 0.77 % No
dating 8 0.77 % No
Compatibility 6 0.577 % No
compatible 6 0.577 % No
singles 6 0.577 % No
Online 6 0.577 % No
compatibility 5 0.481 % No
thousands 5 0.481 % Yes
Advice 5 0.481 % No
relationship 5 0.481 % No
Warren 4 0.385 % No
Dr 4 0.385 % No
Conditions 4 0.385 % No
quality 4 0.385 % No
matches 4 0.385 % No

Two Word Keywords

Keyword Occurrence Density Possible Spam
to find 6 0.577 % No
can be 5 0.481 % No
thousands of 5 0.481 % No
eHarmony is 4 0.385 % No
find love 4 0.385 % No
with whom 4 0.385 % No
be difficult 4 0.385 % No
it can 4 0.385 % No
based on 4 0.385 % No
whom you 4 0.385 % No
Compatibility Matching 4 0.385 % No
to match 4 0.385 % No
looking for 3 0.289 % No
4 of 3 0.289 % No
of compatibility 3 0.289 % No
online dating 3 0.289 % No
difficult to 3 0.289 % No
Dating Advice 3 0.289 % No
could be 3 0.289 % No
Dating eHarmony 3 0.289 % No

Three Word Keywords

Keyword Occurrence Density Possible Spam
can be difficult 4 0.385 % No
it can be 4 0.385 % No
with whom you 4 0.385 % No
to find love 3 0.289 % No
be difficult to 3 0.289 % No
Terms and Conditions 3 0.289 % No
of compatibility of 2 0.192 % No
level of compatibility 2 0.192 % No
compatibility of a 2 0.192 % No
to determine the 2 0.192 % No
and it can 2 0.192 % No
difficult to determine 2 0.192 % No
determine the level 2 0.192 % No
the level of 2 0.192 % No
of a potential 2 0.192 % No
services – browsing 2 0.192 % No
dating services – 2 0.192 % No
– browsing classified 2 0.192 % No
browsing classified ads 2 0.192 % No
classified ads online 2 0.192 % No

Four Word Keywords

Keyword Occurrence Density Possible Spam
it can be difficult 4 0.385 % No
can be difficult to 3 0.289 % No
classified ads online personals 2 0.192 % No
ads online personals or 2 0.192 % No
online personals or viewing 2 0.192 % No
or viewing profile photos 2 0.192 % No
personals or viewing profile 2 0.192 % No
browsing classified ads online 2 0.192 % No
– browsing classified ads 2 0.192 % No
methods of conventional dating 2 0.192 % No
through methods of conventional 2 0.192 % No
of conventional dating services 2 0.192 % No
conventional dating services – 2 0.192 % No
services – browsing classified 2 0.192 % No
dating services – browsing 2 0.192 % No
profile photos Our Compatibility 2 0.192 % No
photos Our Compatibility Matching 2 0.192 % No
narrowing the field from 2 0.192 % No
by narrowing the field 2 0.192 % No
you by narrowing the 2 0.192 % No

Keyword Usage

The most using keywords match with meta keywords.

Knowledge Base
Keyword consistency means having the keywords or sets of keywords that you want to rank for in searches spread over all the elements of a particular web page.

This should not be confused with keyword density. Keyword density means the number of times a keyword is featured in the website content and this practice is no longer a deciding factor in improving the search ranking of your website.

Keyword consistency, on the other hand, is a logical consideration for ranking high in search results, given that the keywords chosen for a particular web page indicate the category or topic of the page, and this is what search engines are looking for.

Total Words

Total Words : 1039

Knowledge Base
Unique words are uncommon words that reflects your site features and informations. Search engine metrics are not intended to use unique words as ranking factor but it is still useful to get a proper picture of your site contents. Using positive unique words like complete, perfect, shiny, is a good idea user experience.

Stop words are common words like all the preposition, some generic words like download, click me, offer, win etc. since most used keyword may be a slight factor for visitors you are encouraged to use more unique words and less stop words.

Text/HTML Ratio Test

Site passed text/HTML ratio test.

Text/HTML Ratio Test : 36%

Knowledge Base
The ideal page's ratio of text to HTML code is between 20% to 60%. A result of less than 20% it means you need to write more text on your web page while if more than 60% your page might be considered as spam.

HTML Headings

H1(1)

H2(10)

  • Now free to communicate
  • Beat the odds, Bet on Love.
  • Meet the man behind eHarmony
  • 4 Easy Steps to Find the Right Match
  • eHarmony - #1 Trusted Online Dating Site for Singles
  • Nearly 4% of U.S. Newlyweds Can't Be Wrong
  • Are you one of our happy couples?
  • Meet People of all Ages, Races, and Religions on eHarmony
  • Find Local Singles Online
  • Free Online Dating Advice and Community

H3(1)

  • Now free to communicate

H4(1)

  • Dr. Neil Clark Warren, Founder

H5(2)

  • I'm a:
  • Seeking a:

H6(0)

Knowledge Base
Heading tags, as their name suggests, are used to differentiate the headings and sub-headings of a page from the rest of the content. These tags are also known to webmasters as HTML header tags, head tags and SEO header tags. The most important heading tag is the H1 tag and least important is the H6 tag.

The H1 is the most important tag and it should never be skipped on a page. Search spiders pay attention to the words used in the H1 tag and it should contain a basic description of the page content, just as the page title does.

robot.txt

Your site have robot.txt

Knowledge Base
When search engine spiders crawl a website, they typically start by identifying a robots.txt file at the root domain level. Upon identification, the crawler reads the file directives to identify directories and files that may be blocked. Blocked filed can be created with the robots.txt generator; these files are, in some ways, the opposite of those in a website sitemap, which typically includes pages to be included when a search engine crawls a website.

Sitemap

Your site have sitemap
Sitemap Location

Knowledge Base
Sitemaps are a list of pages on a website that is accessible to all users. An XML sitemap is a way for website owners to tell search engines about all the pages that exist on their website and which links on your website are more important than others along with how frequently you update your website.

While sitemaps do not boost your search rankings, it allows search engines to better crawl your website and every website should have one.

Also keep these things in mind:
1) Sitemaps must be less than 10 MB (10,485,760 bytes) and can contain maximum 50,000 urls. if you have more uls than this create multiple sitemap files and use a sitemap index file.
2) Put your sitemap in your website root directory and add the url of your sitemap in robots.txt.
3) sitemap.xml can be compressed using grip for faster loading.

Internal Vs. External Links

Total Internal Links? 30
Total External Links? 34

Internal Links

  • /
  • /espanol?sid=toggleSEO
  • /login
  • /about/terms/
  • /privacy/policy/
  • /about/
  • /espanol?sid=toggleSEO
  • /tour/
  • /success/stories/
  • /success/questionnaire/
  • /christian-dating/
  • /jewish-dating/
  • /black-dating/
  • /hispanic-dating/
  • /asian-dating/
  • /30s-dating/
  • /senior-dating
  • /senior-dating/
  • /local-dating/
  • /ca/los-angeles-singles/
  • /co/denver-singles/
  • /ma/worcester-singles/
  • /dating-advice
  • /about/careers/
  • /about/terms/
  • /espanol/
  • /privacy/policy/
  • /dating-advice/
  • /espanol?sid=toggleSEO
  • /safe-online-dating/

External Links

  • http://www.facebook.com/eharmony
  • http://www.twitter.com/eharmony
  • http://www.youtube.com/eharmony
  • http://help-singles.eharmony.com/
  • http://www.eharmony.com/about/eharmony/
  • http://www.eharmony.com/why/
  • http://www.eharmony.com/tour/
  • http://www.eharmony.com/success/
  • http://www.eharmony.com/gift-subscription/
  • http://www.eharmony.com/promotional-code/
  • http://www.eharmony.com/about/careers
  • http://www.eharmony.com/about/affiliate-program/
  • http://www.eharmony.com/privacy/policy/
  • http://www.eharmony.com/browsers/
  • http://www.eharmony.com/asian-dating/
  • http://www.eharmony.com/black-dating/
  • http://www.eharmony.com/r/christian-dating-1/
  • http://www.eharmony.com/senior-dating/
  • http://www.eharmony.com/jewish-dating/
  • http://www.eharmony.com/hispanic-dating/
  • http://www.eharmony.com/local-dating/
  • http://www.eharmony.com/member-index/
  • http://www.eharmony.com.au/
  • http://www.eharmony.ca/
  • http://www.eharmony.co.uk/
  • http://www.compatiblepartners.net/eHarmony/
  • http://www.eharmony.com/international-dating/
  • http://www.eharmony.com/blog/
  • http://www.eharmony.com/dating-advice
  • http://www.eharmony.com/dating-advice/first-dates/
  • http://www.eharmony.com/dating-advice/relationships/
  • http://www.eharmony.com/dating-advice/dating-tips/
  • http://www.eharmony.com/dating-advice/metro-dating-guide/
  • http://www.eharmony.com/about/terms/

NoIndex , NoFollow, DoDollow Links

Total NoIndex Links 0
Total NoFollow Links 2
Total DoFollow Links 62
NoIndex Enabled by Meta Robot? No
NoFollow Enabled by Meta Robot? No

NoIndex Links

NoFollow Links

  • <a href="/about/terms/" rel="nofollow" target="_blank">Terms and Conditions</a>
  • <a href="/privacy/policy/" rel="nofollow" target="_blank">Privacy Policy.</a>


Knowledge Base

NoIndex : noindex directive is a meta tag value. noindex directive is for not to show your website on search engine results. You must not set ‘noindex’ as value in meta tags if you want to be your website on search engine result.

By default, a webpage is set to “index.” You should add a <meta name="robots" content="noindex" /> directive to a webpage in the <head> section of the HTML if you do not want search engines to crawl a given page and include it in the SERPs (Search Engine Results Pages).

DoFollow & NoFollow : nofollow directive is a meta tag value. Nofollow directive is for not to follow any links of your website by search engine bots. You must not set ‘nofollow’ as value in meta tags if you want follow your link by search engine bots.

By default, links are set to “follow.” You would set a link to “nofollow” in this way: <a href="http://www.example.com/" rel="nofollow">Anchor Text</a> if you want to suggest to Google that the hyperlink should not pass any link equity/SEO value to the link target.

Learn more

SEO Friendly Links

Links of your site are SEO friendly.

Knowledge Base
We recommend using hyphens rather than underscores in your URLs for SEO.

Favicon

Your site does not have favicon.

Learn more

Image 'alt' Test

Your site have 9 images without alt text.

Images Without alt

  • http://static.eharmony.com/files/corp/images/fs/facebook.png
  • http://static.eharmony.com/files/corp/images/fs/twitter.png
  • http://static.eharmony.com/files/corp/images/fs/youtube.png
  • //static.eharmony.com/files/corp/images/modelo/neil.jpg
  • //static.eharmony.com/files/corp/images/modelo/marriages.png
  • //static.eharmony.com/files/corp/images/modelo/us-icons.png
  • //static.eharmony.com/files/corp/images/modelo/advice.png
  • https://tracker.marinsm.com/tp?act=1&cid=y8dx38s7f0&script=no
  • https://tracker.marinsm.com/tp?act=1&cid=y8dx38s7f0&script=no

Knowledge Base
The Alt Attribute specifies an alternate text for an image, if the image cannot be displayed.

It takes minimal effort to add the alt="some text to describe your image" that we recommend they be added to your image tags.
Learn more

DOC Type

DOC Type : <!DOCTYPE html>


Page have doc type.

Knowledge Base
doc type is not SEO factor but it is checked for validating your web page. So set a doctype at your html page.
Learn more

Depreciated HTML Tag

Your site does not have any depreciated HTML tag.
Knowledge Base
Older HTML tags and attributes that have been superseded by other more functional or flexible alternatives (whether as HTML or as CSS ) are declared as deprecated in HTML4 by the W3C - the consortium that sets the HTML standards. Browsers should continue to support deprecated tags and attributes, but eventually these tags are likely to become obsolete and so future support cannot be guaranteed.

HTML Page Size

HTML Page Size : 29 KB


HTML page size is <= 100KB

Knowledge Base
HTML page size is the one of the main factors of webpage loading time. It should be less than 100 KB according to google recommendation. Note that, this size not including external css, js or images files. So small page size less loading time.

To reduce your page size follow these steps
1) Move all your css and js code to external file.
2) make sure your text content be on top of the page so that it can displayed before full page loading.
3) Reduce or compress all the image, flash media file etc. will be better if these files are less than 100 KB
Learn more

GZIP Compression

GZIP Compressed Size : 8 KB


GZIP compression is enabled.

Knowledge Base
GZIP is a generic compressor that can be applied to any stream of bytes: under the hood it remembers some of the previously seen content and attempts to find and replace duplicate data fragments in an efficient way - for the curious, great low-level explanation of GZIP. However, in practice, GZIP performs best on text-based content, often achieving compression rates of as high as 70-90% for larger files, whereas running GZIP on assets that are already compressed via alternative algorithms (e.g. most image formats) yields little to no improvement. It is also recommended that, GZIP compressed size should be <=33 KB

Inline CSS

Your site have 3 inline css.

Inline CSS

  • <iframe src="//www.googletagmanager.com/ns.html?id=GTM-THDZ2N" height="0" width="0" style="display:none;visibility:hidden"></iframe>
  • <p class="terms" style="font-size: .75em; padding-bottom: 1.25em;"></p>
  • <iframe src="https://fls.doubleclick.net/activityi;src=1803271;type=retar492;cat=ushom797;ord=1;num=1?" width="1" height="1" frameborder="0" style="display:none"></iframe>

Knowledge Base
Inline css is the css code reside in html page under html tags not in external .css file. Inline css increases the loading time of your webpage which is an important search engine ranking factor. So try not to use inline css.

Internal CSS

Your site have 2 internal css.

Knowledge Base
Internal css is the css codes which resides on html page inside style tag. Internal css is increases loading time since no page caching is possible for internal css. Try to put your css code in external file.

Micro Data Schema Test

Site failed micro data schema test.
Knowledge Base
Micro data is the information underlying a html string or paragraph. Consider a string “Avatar”, it could refer a profile picture on forum, blog or social networking site or may it refer to a highly successful 3D movie. Microdot is used to specify the reference or underlying information about an html string. Microdata gives chances to search engine and other application for better understanding of your content and better display significantly on search result.
Learn more

IP & DNS Report

IPv4 151.101.129.207
IPv6 Not Compatiable
DNS Report
SLHostClassTTLTypePRITargetIP
1Eharmony.comIN59A151.101.129.207
2Eharmony.comIN74388NSns3.dnsmadeeasy.com
3Eharmony.comIN74388NSns2.dnsmadeeasy.com
4Eharmony.comIN74388NSns0.dnsmadeeasy.com
5Eharmony.comIN74388NSns4.dnsmadeeasy.com
6Eharmony.comIN74388NSns1.dnsmadeeasy.com
7Eharmony.comIN348MX5eharmony-com.mail.protection.outlook.com

IP Canonicalization Test

Site failed IP canonicalization test.

Knowledge Base
If multiple domain name is registered under single ip address the search bots can label other sites as duplicates of one sites. This is ip canonicalization. Little bit like url canonicalizaion. To solve this use redirects.
Learn more

URL Canonicalization Test

Site failed URL canonicalization test.

Knowledge Base
Canonical tags make your all urls those lead to a single address or webpage into a single url. Like :
<link rel="canonical" href="https://mywebsite.com/home" />
<link rel="canonical" href="https://www.mywebsite.com/home" />
Both refer to the link mywebsite.com/home. So all the different url with same content or page now comes under the link or url mywebsite.com/home. Which will boost up your search engine ranking by eliminating content duplication. Use canonical tag for all the same urls.
Learn more

Plain Text Email Test

Site passed plain text email test. No plain text email found.

Plain Text Email List



Knowledge Base
Plain text email address is vulnerable to email scraping agents. An email scrapping agent crawls your website and collects every Email address which written in plain text. So existence of plain text email address in your website can help spammers in email Harvesting. This could be a bad sign for search engine.

To fight this you can obfuscate your email addresses in several ways:
1) CSS pseudo classes.
2) Writing backward your email address.
3) Turn of display using css.
4) Obfuscate your email address using javascript.
5) Using wordpress and php (wordpress site only).
Learn more

cURL Response

urlhttp://www.eharmony.com/content typetext/html; charset=UTF-8
http code200header size1492
request size258filetime-1
ssl verify result0redirect count1
total time0.239181namelookup time0.017204
connect time0.033763pretransfer time0.033802
size upload0size download29730
speed download124299speed upload0
download content length-1upload content length-1
starttransfer time0.109501redirect time0.107556
redirect urlprimary ip151.101.45.207
certinfoprimary port80
local ip149.56.33.22local port52538

Mobile Friendly Check


Mobile Friendly : Yes

Score : 100

Localized Rule Name Rule Impact
Mobile viewport not set 0
Text too small to read 0
Uses incompatible plugins 0
Content wider than screen 0
Links too close together 0
CMS:
Locale: en_US
Roboted Resources: 7
Transient Fetch Failure Resources: 0

Google Page Speed Insight (Mobile)

Page Speed

Usability Score

Page Statistics


numberResources80numberHosts29
totalRequestBytes15874numberStaticResources41
htmlResponseBytes35252overTheWireResponeBytes1208429
cssResponseBytes39459imageResponseBytes170668
javascriptResponseBytes401896otherResponseBytes12953
numberJsResources18numberCssResources5


Avoid App Install Interstitials That Hide Content

Your page does not appear to have any app install interstitials that hide a significant amount of content. Learn more about the importance of avoiding the use of app install interstitials.

Avoid Plugins

Your page does not appear to use plugins, which would prevent content from being usable on many platforms. Learn more about the importance of avoiding plugins.

Configure Viewport

Your page specifies a viewport matching the device's size, which allows it to render properly on all devices. Learn more about configuring viewports.

Size Content to Viewport

The contents of your page fit within the viewport. Learn more about sizing content to the viewport.

Size Tap Targets Appropriately

All of your page's links/buttons are large enough for a user to easily tap on a touchscreen. Learn more about sizing tap targets appropriately.

Use Legible Font Sizes

The text on your page is legible. Learn more about using legible font sizes.

Landing Page Redirects

Your page has no redirects. Learn more about avoiding landing page redirects

GZIP Compression

Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.
Enable compression for the following resources to reduce their transfer size by 1.8KiB ( 59% reduction ).

  • https://seal.verisign.com/getseal?host_name=www.eharmony.com&size=S&use_flash=NO&use_transparent=NO&lang=en could save 1.8KiB ( 59%reduction )

Leverage Browser Caching

Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
Leverage browser caching for the following cacheable resources:

  • https://static.ads-twitter.com/oct.js
  • http://www.googletagmanager.com/gtm.js?id=GTM-THDZ2N
  • https://seal.verisign.com/getseal?host_name=www.eharmony.com&size=S&use_flash=NO&use_transparent=NO&lang=en
  • https://seal.websecurity.norton.com/getseal?at=0&sealid=2&dn=www.eharmony.com&lang=en&tpt=opaque
  • http://www.google-analytics.com/plugins/ua/linkid.js
  • http://tracker.marinsm.com/tracker/y8dx38s7f0.js
  • http://www.google-analytics.com/analytics.js
  • http://www.google-analytics.com/ga.js

Server Response Time

Your server responded quickly. Learn more about server response time optimization.

Minify CSS

Compacting CSS code can save many bytes of data and speed up download and parse times.
Minify CSS for the following resources to reduce their size by 2.5KiB ( 40% reduction ).

  • http://static.eharmony.com/files/corp/css/modelo-sem.css could save 1.3KiB ( 30%reduction )
  • http://static.eharmony.com/files/fonts/fonts.css could save 643B ( 73%reduction )
  • http://static.eharmony.com/files/fonts/alt.css could save 580B ( 60%reduction )

Minify HTML

Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.
Minify HTML for the following resources to reduce their size by 1.1KiB ( 14% reduction ).

  • http://www.eharmony.com/ could save 1.1KiB ( 14%reduction )

Minify JavaScript

Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.
Minify JavaScript for the following resources to reduce their size by 2.8KiB ( 15% reduction ).

  • http://static.eharmony.com/files/corp/js/EHARMONY.registration.v4.js?ver=1.22.16 could save 2.8KiB ( 15%reduction )

Render-blocking JavaScript and CSS

Your page has (4) blocking script resources and (5) blocking CSS resources. This causes a delay in rendering your page. None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.

Render-blocking JavaScript

  • http://static.eharmony.com/files/corp/prod/js/ehcorp.tracking.js
  • http://ajax.googleapis.com/ajax/libs/jquery/1.11.1/jquery.min.js
  • http://static.eharmony.com/files/corp/js/mbox.js
  • http://eharmony.tt.omtrdc.net/m2/eharmony/mbox/standard?mboxHost=www.eharmony.com&mboxSession=1481777552910-522477&mboxPage=1481777552910-522477&screenHeight=732&screenWidth=412&browserWidth=411&browserHeight=731&browserTimeOffset=-480&colorDepth=24&mboxCount=1&testVar=&mbox=us-corp-home&mboxId=0&mboxTime=1481748752914&mboxURL=http%3A%2F%2Fwww.eharmony.com%2F&mboxReferrer=&mboxVersion=41

Render-blocking CSS

  • http://static.eharmony.com/files/fonts/fonts.css
  • http://static.eharmony.com/files/fonts/alt.css
  • http://static.eharmony.com/files/corp/css/lib/reset-eric-meyer.css
  • http://static.eharmony.com/files/corp/css/modelo-sem.css
  • http://static.eharmony.com/files/corp/css/responsive-seo.css

Optimize Images

Properly formatting and compressing images can save many bytes of data.
Optimize the following images to reduce their transfer size by 21.7KiB ( 27% reduction ).

  • http://static.eharmony.com/files/corp/images/modelo/marriages.png could save 5.2KiB ( 22%reduction )
  • http://static.eharmony.com/files/corp/images/modelo/us-icons.png could save 4.7KiB ( 23%reduction )
  • http://static.eharmony.com/files/corp/images/modelo/advice.png could save 3KiB ( 24%reduction )
  • http://static.eharmony.com/files/corp/images/modelo/neil.jpg could save 2KiB ( 17%reduction )
  • http://static.eharmony.com/files/corp/images/fs/youtube.png could save 1.3KiB ( 75%reduction )
  • http://static.eharmony.com/files/corp/images/fs/twitter.png could save 1.2KiB ( 75%reduction )
  • http://privacy-policy.truste.com/certified-seal/wps/en/www.eharmony.com/seal_s.png could save 1.1KiB ( 51%reduction )
  • http://static.eharmony.com/files/corp/images/fs/facebook.png could save 1.1KiB ( 76%reduction )
  • http://static.eharmony.com/files/corp/images/promo-code/button-end.png could save 1.1KiB ( 51%reduction )
  • http://static.eharmony.com/files/corp/images/sweetwater/icon-arrow.png could save 1KiB ( 59%reduction )

Prioritize Visible Content

You have the above-the-fold content properly prioritized. Learn more about prioritizing visible content.

Google Page Speed Insight (Desktop)


Page Statistics


numberResources90numberHosts29
totalRequestBytes17280numberStaticResources51
htmlResponseBytes35259overTheWireResponeBytes1881904
cssResponseBytes39460imageResponseBytes354863
javascriptResponseBytes401898otherResponseBytes12871
numberJsResources18numberCssResources5


Page Speed

Landing Page Redirects

Your page has no redirects. Learn more about avoiding landing page redirects

GZIP Compression

Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.
Enable compression for the following resources to reduce their transfer size by 1.8KiB ( 59% reduction ).

  • https://seal.verisign.com/getseal?host_name=www.eharmony.com&size=S&use_flash=NO&use_transparent=NO&lang=en could save 1.8KiB ( 59%reduction )

Leverage Browser Caching

Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
Leverage browser caching for the following cacheable resources:

  • https://static.ads-twitter.com/oct.js
  • http://www.googletagmanager.com/gtm.js?id=GTM-THDZ2N
  • https://seal.verisign.com/getseal?host_name=www.eharmony.com&size=S&use_flash=NO&use_transparent=NO&lang=en
  • https://seal.websecurity.norton.com/getseal?at=0&sealid=2&dn=www.eharmony.com&lang=en&tpt=opaque
  • http://www.google-analytics.com/plugins/ua/linkid.js
  • http://tracker.marinsm.com/tracker/y8dx38s7f0.js
  • http://www.google-analytics.com/analytics.js
  • http://www.google-analytics.com/ga.js

Server Response Time

Your server responded quickly. Learn more about server response time optimization.

Minify CSS

Compacting CSS code can save many bytes of data and speed up download and parse times.
Minify CSS for the following resources to reduce their size by 2.5KiB ( 40% reduction ).

  • http://static.eharmony.com/files/corp/css/modelo-sem.css could save 1.3KiB ( 30%reduction )
  • http://static.eharmony.com/files/fonts/fonts.css could save 643B ( 73%reduction )
  • http://static.eharmony.com/files/fonts/alt.css could save 580B ( 60%reduction )

Minify HTML

Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.
Minify HTML for the following resources to reduce their size by 1.1KiB ( 14% reduction ).

  • http://www.eharmony.com/ could save 1.1KiB ( 14%reduction )

Minify JavaScript

Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.
Minify JavaScript for the following resources to reduce their size by 2.8KiB ( 15% reduction ).

  • http://static.eharmony.com/files/corp/js/EHARMONY.registration.v4.js?ver=1.22.16 could save 2.8KiB ( 15%reduction )

Render-blocking JavaScript and CSS

Your page has (4) blocking script resources and (5) blocking CSS resources. This causes a delay in rendering your page. None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.

Render-blocking JavaScript

  • http://static.eharmony.com/files/corp/prod/js/ehcorp.tracking.js
  • http://ajax.googleapis.com/ajax/libs/jquery/1.11.1/jquery.min.js
  • http://static.eharmony.com/files/corp/js/mbox.js
  • http://eharmony.tt.omtrdc.net/m2/eharmony/mbox/standard?mboxHost=www.eharmony.com&mboxSession=1481777550402-963146&mboxPage=1481777550402-963146&screenHeight=768&screenWidth=1024&browserWidth=1024&browserHeight=768&browserTimeOffset=-480&colorDepth=24&mboxCount=1&testVar=&mbox=us-corp-home&mboxId=0&mboxTime=1481748750406&mboxURL=http%3A%2F%2Fwww.eharmony.com%2F&mboxReferrer=&mboxVersion=41

Render-blocking CSS

  • http://static.eharmony.com/files/fonts/fonts.css
  • http://static.eharmony.com/files/fonts/alt.css
  • http://static.eharmony.com/files/corp/css/lib/reset-eric-meyer.css
  • http://static.eharmony.com/files/corp/css/modelo-sem.css
  • http://static.eharmony.com/files/corp/css/responsive-seo.css

Optimize Images

Properly formatting and compressing images can save many bytes of data.
Optimize the following images to reduce their transfer size by 35.6KiB ( 22% reduction ).

  • http://static.eharmony.com/files/corp/images/modelo/success-couples-2.jpg could save 14KiB ( 17%reduction )
  • http://static.eharmony.com/files/corp/images/modelo/marriages.png could save 5.2KiB ( 22%reduction )
  • http://static.eharmony.com/files/corp/images/modelo/us-icons.png could save 4.7KiB ( 23%reduction )
  • http://static.eharmony.com/files/corp/images/modelo/advice.png could save 3KiB ( 24%reduction )
  • http://static.eharmony.com/files/corp/images/modelo/neil.jpg could save 2KiB ( 17%reduction )
  • http://static.eharmony.com/files/corp/images/fs/youtube.png could save 1.3KiB ( 75%reduction )
  • http://static.eharmony.com/files/corp/images/fs/twitter.png could save 1.2KiB ( 75%reduction )
  • http://privacy-policy.truste.com/certified-seal/wps/en/www.eharmony.com/seal_s.png could save 1.1KiB ( 51%reduction )
  • http://static.eharmony.com/files/corp/images/fs/facebook.png could save 1.1KiB ( 76%reduction )
  • http://static.eharmony.com/files/corp/images/promo-code/button-end.png could save 1.1KiB ( 51%reduction )
  • http://static.eharmony.com/files/corp/images/sweetwater/icon-arrow.png could save 1KiB ( 59%reduction )

Prioritize Visible Content

You have the above-the-fold content properly prioritized. Learn more about prioritizing visible content.

smallseotool | on-page SEO audit ©